Salesforce

AUGUST 17, 2021

Recognize unconscious biases. Working to recognize and correct unconscious biases is a key part of business leadership. Pose questions starting with, “Tell me about a time …” to gain insight into how applicants have dealt with, and grown from, challenges and opportunities in previous positions. We all have blind spots.

Strategize 98

Strategize Networking Represent Education 98

Martech

NOVEMBER 29, 2021

We looked at Knockri, a recruitment system which aims to eliminate both unconscious bias and tokenism, and Keep WOL, a SaaS-based cultural intelligence training system. ” Knockri is primarily tackling bias at the top of the hiring funnel where a lot of qualified candidates are excluded through conscious or unconscious bias.

Gaming 102

Gaming Healthcare Consult Drivers/motivators 102

Martech

AUGUST 26, 2022

Cognitive bias 1: The framing effect. Cognitive bias 2: The decoy effect. Cognitive bias 3: Frequency bias. Frequency bias is something that can alter perception over time. You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts.

Customers 99

Customers Price Campaign Service 99

Partners in Excellence

MAY 15, 2022

The idea that the more people liked us, the more they might unconsciously be biased to making decisions for us. As sales people we learn about the importance of developing relationships with our customers. The old school version of this was people liking us.

Customers 116

Customers Trust Drivers/motivators Meeting 116

Sales Hacker

JULY 8, 2019

Remember, not all bias is conscious. Numerous studies have shown the prevalence of unconscious or implicit bias. Unconscious biases are attitudes or stereotypes that, without our awareness, affect our understanding, actions, and decisions. You can even take a test to discover some of your unconscious biases.

Sales 63

Sales Promote Education Networking 63

Hubspot

SEPTEMBER 24, 2020

This includes bias interruption, expanded language insights, and team analytics. A quick way to check your language for gender bias is to use this gender decoder. This talk discusses the reality of race and gender bias so we can understand how the two combine and create more harm. Implicit Bias Test. Gender Decoder.

Quota 101

Quota Education Process Start-ups 101

Sales Hacker

APRIL 21, 2021

Join this session to learn about the small things leaders and individuals can do to mitigate the impact that unconscious bias plays across their teams. Panelists: Galem Girmay — Sales Executive at GoContractor. Nikki Ivey — Sales Development at Emtrain. Mykal White — Change Maker & CEO of NUNDA.

Sales 69

Sales 69

Smarter With Gartner

JULY 7, 2021

Many organizations offer unconscious bias training to reduce workplace bias and help leaders think differently about talent and diversity. Yet, Gartner analysis reveals this has no significant impact on the level of bias in an organization’s performance management practices. Inform leader decision-making.

Objectives and Key Results 60

Objectives and Key Results Pipeline Drivers/motivators Promote 60

Search Engine Land

NOVEMBER 21, 2023

I will not cover that here other than to say there is considerable awareness of the huge bias and noise that comes with raw click data in the information retrieval research space and the huge challenges in its continuous use in live environments. RBP stands for Rank-Biased Precision). These metrics include: Mean reciprocal rank (MRR).

Engineering 139

Engineering Follow-up Presentation Process 139

Miller Heiman Group

JUNE 13, 2019

Remove Bias from Your Models . To avoid building unconscious bias into your predictive models, increase the size and diversity of your data set. If you’re impl ementing a new CRM , start on the right foot by importing only the data that you are positive is useful and not duplicative.

CRM 113

CRM Technology Technology Drivers/motivators 113

Partners in Excellence

SEPTEMBER 21, 2023

Over time, people will start, unconsciously mirroring, what you are doing and learn to be more collaborative in these conversations. We make assumptions, based on what we want to hear. For powerful conversations, our goal is to really understand what the other person is thinking and feeling, trying not to impose our biases/agendas on them.

Conversion 81

Conversion Construction High impact Trust 81

CloserIQ

SEPTEMBER 4, 2018

Science tells us that most people are susceptible to unconscious biases even when they try to be fair and objective. Just try taking one of the Implicit Bias Tests developed by leading social psychologists.). Hiding applicants’ names can help reduce biases on the basis of race and gender.

Sales 81

Sales Pipeline Market share Meeting 81

ConversionXL

OCTOBER 30, 2015

Bias as a problem in qualitative research and analysis is as old as, well, qualitative research. Bias exists on so many levels that it would be impossible to document them all in this space. Defining Bias in Qualitative Research. An Example of Bias in Qualitative Research. Now did that create some bias?

A/B testing 113

A/B testing Objectives and Key Results Clients Presentation 113

Miller Heiman Group

JULY 14, 2020

Work to eliminate unconscious bias from your hiring, retention and other employment-related processes; create a skills-based system that can help eliminate bias and ensure those rising through the ranks have the training and tools they need to reach the next level.

Healthcare 73

Healthcare Promote Sales Education 73

Gong.io

MARCH 8, 2021

We also hosted monthly ‘Belong at Gong’ learning sessions that focused on unconscious bias, DIB (diversity, inclusion, and belonging), and more , so we can discuss issues openly and work through experiences of exclusion. We increased it from three days to two weeks of fully paid leave. . Prioritize DEI (un)learning.

Commission 62

Commission Sales Growth Pipeline 62

Hubspot

NOVEMBER 30, 2017

This ad series from BMO Bank of Montreal gently exposes our unconscious biases when it comes to women in leadership roles traditionally held by men. "One screen for business, another for cat videos," the voiceover declares -- right after Business Cat knocks over a fresh coffee and blinks apathetically at the screen.

Retail 156

Retail Follow-up Promote Meeting 156

Search Engine Land

MAY 8, 2023

It’s not due to liberal bias but because of thousands of layers of fine-tuning telling ChatGPT not to say the N-word. The only thought there is a statistical representation of the collective unconscious. Crawl the web, absorb the bias. ” Biases are baked into every part of your day-to-day life.

Technique 105

Technique Construction Technology Technology 105

Sales Hacker

MARCH 25, 2019

Then I realized, I don’t even think he knows he’s doing this, which is where I learned what unconscious bias was. And what’s your advice for how we should address unconscious bias and how we should try to ensure that we don’t offend somebody unintentionally? Unconscious bias is a part of all of us.

Consult 69

Consult Start-ups Follow-up Growth 69

Women Sales Pros

AUGUST 30, 2018

Job ads for sales roles are often written with too many bullet points and use common words that show male bias. Fact: Patterns of bias run deep, and we can use technology (like Textio ) to help fix this. The business world is full of unconscious and conscious bias. Get creative. Example: Most tech sales job descriptions.

Technology 70

Technology Technology Manufacturing Niche 70

Partners in Excellence

JUNE 14, 2020

Intellectually, I could understand the issues, the systemic racism, bias, discrimination. My ignorance, or perhaps obliviousness, was the depth and pervasiveness of overt and unconscious racism. It’s not enough to avoid those people who promote (overtly or unconsciously) these practices. We have to call them out.

Education 89

Education Start-ups Conversion Promote 89

Lead Fuze

NOVEMBER 14, 2023

No stone is left unturned; every potential match is evaluated equally – eliminating unconscious bias that might creep into manual screenings. Bias presents another ethical concern. It then uses this information when sourcing talent from job boards, social media platforms, and even within your existing database.

Technology 52

Technology Technology Follow-up Contact 52

SaaStr

MARCH 31, 2024

Dharmesh Shah: So the other questions around who should work on culture, and I have a bias here since I got volunteered for it. Katie Burke: So there was actually not just a bias towards not hiring one, there was also a declaration internally that we wouldn’t have one. This was a big lesson learned. Dharmesh Shah: 100.

Teamwork 103

Teamwork Start-ups Engineering Up-sell 103

ConversionXL

JUNE 16, 2022

This works like test driving a car, playing on two unconscious psychological biases called the endowment effect and loss aversion. Instead of waiting for users to need their advanced features, Calendly gives access to everything for a limited time.

Cross-sell 155

Cross-sell Sell Up-sell Technique 155

ConversionXL

FEBRUARY 19, 2020

It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer’s “black box.” Because neuromarketing often targets unconscious processes, it raises a number of concerns: Is neuromarketing manipulation? A big disadvantage of fMRI is that it doesn’t give you “live” images.

Non-Profits 105

Non-Profits Government Promote Technique 105

Gong.io

NOVEMBER 12, 2020

We do our best to reduce implicit and unconscious bias in our screening and training processes.”. Their manifesto says it best: “We seek to include and highlight applications from underrepresented, underserved, and non-traditional backgrounds.

Non-Profits 62

Non-Profits Consult Engineering Growth 62

Salesforce

AUGUST 5, 2021

Do employees trust that their employer will treat everyone equally regardless of their work circumstance, or will unconscious bias drive a wedge between employer and employee? The better assignment? Faster access to important information? Fairness is probably something that managers have not had to consider before,” Merriman said.

Hospitality 98

Hospitality Drivers/motivators Commission Promote 98

Hubspot

APRIL 7, 2021

A Breakout session from their 2020 conference, Courageous Conversations: Understanding & Confronting Unconscious Bias with Margarita Sarmiento , discussed how to create work environments that were inclusive and positive for all to be part of.

Gaming 91

Gaming Networking Meeting Entertainment 91

ConversionXL

MAY 16, 2018

Most of the time, this process happens unconsciously and in only a few seconds. The act of testing, refining, and applying is not just an essential part of business, but of life itself, rooted in the foundations of human beings as an unconscious necessity for survival. Could the setup of my test bias users? Sampling error).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

FEBRUARY 14, 2017

The main and most common mistake with open-ended questions – with research and analysis in general – is the inclusion of bias (or artifacts , if you want to use the academic term). There’s been a lot written about bias, especially on this site, so I won’t write a book about it here.

UX 105

UX Objectives and Key Results Closing Strategize 105

Hubspot

FEBRUARY 18, 2020

Many times, we have a preference based on our assumptions, personal connection, or unconscious bias. Loving a name too soon. Love is blind. And so is falling in love with a name early on in the process. These are the real-world consequences of untested or misinformed name choices.

Profit margin 95

Profit margin Objectives and Key Results Construction Networking 95

Partners in Excellence

JANUARY 7, 2015

Perhaps unconsciously we do this. But to produce results and sustaining that performance over time requires us to be continually learning and executing. Our learning informs how we execute. The experience we gain from execution causes us to learn. We try something new, it doesn’t work quite right, we adjust, do it again, adjust.

Meeting 91

Meeting Sell Sales 91

SaaStr

MARCH 22, 2022

So you absolutely are going to need to do training on removing hiring bias from your hiring process. You cannot overcome hiring bias or remove it from your process, if you don’t know it exists. You cannot overcome hiring bias or remove it from your process, if you don’t know it exists.

Education 88

Education Start-ups Sales Pipeline 88

Partners in Excellence

AUGUST 1, 2018

It’s displayed in a number of subtle, perhaps, unconscious ways—“us and them” in conversations rather than “we.” Perhaps I’m an alarmist, but I’m starting to see the early signs of a schism between Sales Enablement and Sales. Are you seeing the same things? Am I imagining these?

Sales 48

Sales Management Consulting Quota Consult 48

Hubspot

JULY 19, 2021

Psychologists use pattern interrupts to break people out of unwanted or unconscious responses they've developed over time. You have to manage personal bias and instantaneous rejection of whatever it is you're selling. So instead of zoning out on the couch after work, for instance, you grab your gym shoes and go for a walk.

Technique 83

Technique Cross-sell Pitch Click Through Rate 83

ConversionXL

NOVEMBER 9, 2021

The steadily climbing revenue and membership numbers also subtly leverage psychological priming , creating the unconscious connection that Memberstack means more members and more revenue. This borrows from a well-known preferential bias that consumers have for the middle option when presented with a left-to-right array of choices.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Lead Fuze

NOVEMBER 30, 2021

Elay Cohen, a former VP of Sales Productivity at Salesforce and co-founderCEO of saleshoo.com, advises to make sure there are no unconscious biases before hiring someone. “Max .†–Elay Cohen, Former SVP of Sales Productivity at Salesforce. Co-founder and CEO of SalesHood.

Sales 52

Sales Technique Technology Technology 52

Capterra Sales & Marketing Software

MARCH 19, 2021

A diverse America means a diverse audience, one that cares about inclusion and has little patience for unconscious bias in the brands they choose to support. According to Pew Research Center , Gen Z (born after 1996) is the most racially and ethnically diverse generation, with barely more than half (52%) identifying as white.

Campaign 52

Campaign Start-ups Clients Education 52