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“Water, Water Everywhere….”

Partners in Excellence

In the Rime Of The Ancient Mariner, Samuel Taylor Coleridge writes, “Water water everywhere. ” Sometimes, I think there is a sales version of this, “Information, information everywhere, But we struggle so to think… ” The amount of information and data available to each of us is overwhelming.

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Water, Water Everywhere, But Not A Bit To Drink…….

Partners in Excellence

No this is not another plea for donations to my Charity:Water campaign (though if you want, click on the link). I saw a fascinating graphic and post at the Marketing Technologies Site. You should definitely read it. The headline, is they have identified 1876 Marketing Technology Vendors in 43 Categories.

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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

And until we recognize this, we will continue to spend more money for fewer results The post “Information, Information Everywhere, But Not A Bit To ………” appeared first on Partners in EXCELLENCE.

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Search, social and retail: The future of digital brand experiences

Search Engine Land

” As a strong proponent of “search everywhere,” it’s essential to recognize social search. We must learn how to navigate these regulatory waters while striving to provide a personalized and cohesive brand experience.

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Data, Data, Everywhere…….

Partners in Excellence

In Samuel Coleridge’s The Rime Of The Ancient Mariner , there’s a famous line, “Water, water, everywhere, Nor any drop to drink.” Data, data, everywhere…… For data to be meaningful, we have to know how to use it. We have to be able to understand what it means.

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Effective Execution Through Sales Playbooks

Sales Pop!

All that said, the Kansas City Chiefs once again sit at the top of the mountain and talk of a KC dynasty is everywhere. While the oft-used term of sales and marketing “alignment” has its value, the unification of sales and marketing can lead to a watering down of direct sales focus.

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Data, Data Everywhere….

Partners in Excellence

Water water everywhere, Nor a drop to drink…” is a famous line from Coleridge’s “The Rime Of The Ancient Mariner.” Related Posts: "Water, Water Everywhere." ” At a recent lunch, my friend, Tim Ohai, and I were talking about problems we see with too many managers.