Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches.

Niche 122

Niche Strategize Engineering Represent 122

Search Engine Land

MARCH 5, 2024

Also, IndexNow accounts for 17% of new URLs clicked in web search results Canel added. This shows you a curated and prioritized list of the top SEO issues that Bing found for your website. IndexNow provides a method for websites owners to instantly inform search engines about latest content changes on their website.

Engineering 126

Engineering Start-ups Product 126

Martech

NOVEMBER 16, 2023

It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. Dig deeper: Optimizing the online experience for disabilities improves it for all customers While this focus is a good thing in terms of helping people, the bottom line is still the bottom line. “If Get MarTech!

Non-Profits 104

Non-Profits Technology Technology Meeting 104

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool.

A/B testing 114

A/B testing UX User Experience Engineering 114

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Performance optimization: CDN, caching and lazy loading. Page experience and Core Web Vitals Core Web Vitals are a set of user-centric metrics that Google uses to quantify key aspects of user experience in the real world.

UX 118

UX User Experience Engineering Government 118

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1.

User Experience 91

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Search Engine Land

OCTOBER 23, 2023

Further, unlike ChatGPT, Bard has native access to the live web. Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! Title should be no more than 60 characters.

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Niche Engineering Strategize Consult 138

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 130

Product Territory Niche Engineering 130

Search Engine Land

JANUARY 11, 2024

Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Here’s a quick way to check what other sites say about you: Google your website. Web results about the source : Provides search results about the specific site/result. What other sites say about you carries more weight.

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Trust Engineering Represent Follow-up 126

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. However, it’s important to keep in mind the source of this information, and that certain advice may prioritize TikTok’s interests over advertisers’ Ad account optimization. Campaign setup.

Campaign 115

Campaign Start-ups Growth Conversion 115

Search Engine Land

OCTOBER 10, 2022

A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. WordPress websites and optimization. Google Core Web Vitals.

Education 105

Education Networking User Experience Technology 105

Search Engine Land

SEPTEMBER 21, 2023

Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Chat is combined with web data at this point, but this should not be surprising to anyone as we expected Bing not to release individual Bing Chat data any time soon.

CTR 105

CTR Click Through Rate Launch Engineering 105

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Once the location’s details are live on the website, you can set up GBP next.

Niche 120

Niche Promote Campaign Launch 120

Search Engine Land

JANUARY 17, 2023

Google’s Core Web Vitals first became a ranking factor back in 2021. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core Web Vitals, and what do they mean for rankings?

User Experience 91

User Experience Start-ups Engineering Clients 91

Search Engine Land

OCTOBER 17, 2023

Below are a few common scenarios and how to handle them: Negative or outdated articles To remove this type of content, reach out to the host website's admin and/or editor. Negative or embarrassing images If you find an unwanted image in your search results, click on the image to find the website hosting it. Make the website meaningful.

Represent 106

Represent Niche Engineering Clients 106

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Sports 121

Sports Angle Click Through Rate Engineering 121

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. The website was for a small multiple sclerosis (MS) charity. Excitement turned into panic.

Launch 126

Launch Engineering Technology Technology 126

Search Engine Land

AUGUST 30, 2023

There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. Google News publication optimization A Google News publication formally submits your content to Google News surfaces.

Click Through Rate 140

Click Through Rate Follow-up Promote Engineering 140

Martech

JANUARY 23, 2023

This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., SEO, which stands for search engine optimization, is an organic component of search marketing. Google organic search can drive some 60% of web traffic.

Real Estate 126

Real Estate Engineering Conversion Networking 126

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? Can it really improve the way we do SEO?

User Experience 98

User Experience Engineering Presentation Technology 98

Search Engine Land

FEBRUARY 9, 2024

The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. SGE includes links to publisher websites and allows users to toggle for deeper dives into additional sources. It aims to provide users with more informative and interactive search results.

Clients 116

Clients Engineering Consult User Experience 116

Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. Optimizing for search remains important today. Nowadays, a substantial share of web searches happens on social media platforms. Yes, there is already a concept of social media optimization (SMO).

Engineering 126

Engineering Networking Entertainment Follow-up 126

Martech

NOVEMBER 16, 2023

billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. In 2021, Big G paid $26.3 Tech comes and goes, but cash is forever.

Engineering 105

Engineering User Experience High impact Technology 105

Martech

MARCH 18, 2024

By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. In your inbox.

A/B testing 103

A/B testing Click Through Rate Objectives and Key Results Campaign 103

Search Engine Land

MARCH 12, 2024

These links serve a dual purpose: They guide users to explore related information on your website. By leveraging internal linking within a well-structured content strategy, you can unlock the key to demonstrating your website’s E-E-A-T and establishing yourself as a trusted resource.

Strategize 120

Strategize User Experience Engineering Trust 120

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function.

Electricity 98

Electricity Launch Engineering Follow-up 98

Search Engine Land

OCTOBER 16, 2023

This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized. Unassigned traffic refers to web traffic that isn’t categorized under any of the traffic sources or mediums provided by Google Analytics 4 (GA4). What is unassigned traffic?

Referrals 142

Referrals Campaign Engineering Represent 142

Search Engine Land

APRIL 1, 2024

This means you’ll likely need to optimize it further. Linking to a page from other places on a website gives Google the signal that you feel the page is relevant to users. If there are no ways to access the page from within the website, that would suggest the page isn’t important. This is key. See terms.

Technique 122

Technique Legal User Experience Represent 122

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. Only then can we start optimizing, promoting and marketing the site.

E-commerce 93

E-commerce Clients Promote Construction 93

Heinz Marketing

FEBRUARY 12, 2021

Often, I see B2B companies with small marketing teams neglecting their web site. As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. Here are three website maintenance ideas to focus on each month. Website Content. Website Security.

B2B 126

B2B Follow-up Consult Conversion 126

Search Engine Land

MARCH 26, 2024

App store optimization (ASO) is a bit of a mystery for many SEOs. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. So, let’s start with the basics.

Real Estate 95

Real Estate Pitch A/B testing Angle 95

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Here are 12 common SEO pitfalls to avoid during a website platform migration. As such, start optimizing early, long before the launch date.

CTR 118

CTR UX User Experience Engineering 118

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. A brand’s website is often the first, and most lasting, impression customers will have of your organization. Educate your team and higher-ups about the necessity of organic search.

Objectives and Key Results 144

Objectives and Key Results Education Strategize Engineering 144

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Crawl depth: What is it and why does it matter?

User Experience 102

User Experience Engineering Represent Strategize 102

Search Engine Land

AUGUST 28, 2023

It ensures search engines can effectively access, crawl, and interpret a website. Improved website performance Sites optimized from a technical standpoint offer better user experiences, which can result in higher engagement and conversion rates. JavaScript SEO JavaScript plays a crucial role in modern web development.

Engineering 93

Engineering User Experience Process Conversion 93

Martech

MAY 2, 2022

“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference. Websites are digital assets. “In Processing.Please wait.

Networking 105

Networking Technology Technology Trust 105