what-is-accountability 
Partners in Excellence
AUGUST 17, 2022
We discuss accountability a lot, but do we really understand what it is, are we agreed on what it is? Merriam Webster’s definition was, in fact, more confusing than helpful: Definition of accountability: the quality or state of being accountable. She tells me what I have to do. It’s that simple.
Heinz Marketing
DECEMBER 16, 2021
By now, you’ve probably heard of Account-Based Marketing. ABM is a method that flips the traditional funnel upside-down, marketing to a list of targeted accounts rather than generating demand of individual leads. But what is Account-Based Selling? . What are some of the benefits of Account-Based Selling?
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The 5% Institute
JUNE 12, 2023
What is an account executive; what do they do, and how they contribute to the success of a company? In this article, we will explore the role of an account executive, their responsibilities, skills required, and the impact they have on businesses. Now, let’s define what exactly an executive is.
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. More vendors have introduced recommendation engines that analyze multiple data sources to provide “next-best-actions” based on account intent and behavior signals.
Advertiser: ZoomInfo
As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. What’s involved in their maturity process? What to look for before entering a buyer’s agreement with a vendor.
The 5% Institute
DECEMBER 2, 2019
What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?
RAIN Group
MARCH 24, 2021
But that’s all in the hands of the key account team now. The good news is that key accounts are 60% to 70% more likely to close compared to the 5% to 20% likelihood of selling to a new client.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
Advertiser: ZoomInfo
The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
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