Search Engine Land

MARCH 12, 2024

In the backend code of TikTok, developers have spotted a new welcome message hinting at the possible existence of the reported Instagram competitor, that reads: “TikTok Photos will be launched soon, we hope to help you gain new audiences in the new app. Moreover, with TikTok facing a possible ban in the U.S., Launching soon?

Launch 117

Launch Engineering Start-ups Closing 117

Martech

APRIL 18, 2024

Flagging these ads is possible because of the Global Placement ID (GPID) standard. The company morale was super happy and everyone is really engaged.” She added: “When you really break out carbon emissions [in marketing], everything has a carbon footprint. HSBC Bank aligning green operations with portfolio. Green venue.

Transportation 105

Transportation Finance Strategize Promote 105

Partners in Excellence

APRIL 3, 2024

We scour social channels for shortcuts; what are the easiest ways to prospect, how can I send more emails/make more calls, how do I close more deals with less effort, how do I leverage tools like ChatGPT to do the work for me, and on and on…… ? What experiences do we create that have the most impact?

Objection handling 125

Objection handling Construction Technique Drivers/motivators 125

Martech

MAY 2, 2024

Each role will have an agenda, meaning what it cares about and what motivates it. What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. You still don’t really know who is buying what. Purchasing agents Save money.

B2B 118

B2B Drivers/motivators CRM GTM 118

SaaStr

MAY 13, 2024

How is this possible? Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. What I’ve learned from sponsors at the Annual is that folks that know how to do field marketing well — crush it with 10,000+ SaaS CEOs, founders, VPs, etc. in attendance. The difference?

Quota 94

Quota Pipeline Follow-up Start-ups 94

SaaStr

MARCH 26, 2024

Dear SaaStr: What Was it Like Acquiring Your First Customer? As a founding team, we didn’t know what to make of our first SMB customers, as they were very small — from $12 to $99 a month. What use cases did they really represent? The post Dear SaaStr: What Was it Like Acquiring Your First Customer?

Customers 88

Customers Contract Represent Start-ups 88

Partners in Excellence

OCTOBER 9, 2023

I’d really appreciate your feedback and ideas. At the same time, I write, perhaps too often about the rampant stupidity I see in so much of what we do in selling. I’m obnoxious and tough on much of what I see. Frustrated with the possibilities I see, but impatient with our pace in realizing them.

Consult 123

Consult Start-ups Conversion Up-sell 123

Partners in Excellence

MAY 22, 2024

We know: The majority of buyers are doing everything possible to minimize seller involvement. But what about the simple transactional processes. What happens when the buyer is very knowledgeable about what they are doing, where they have deep experience in buying, where the risk is very low, consequently FOFU is non-existent?

B2B 93

B2B Technology Technology Sell 93

Understanding the Sales Force

FEBRUARY 25, 2024

But it’s not really their fault. Well, not really. And based upon what I read this week, I learned there is a third contributing factor. The Top Sales Leaders quoted in the article are sales experts – like me – and I couldn’t believe what I read. What’s your excuse? It was good advice.

Sales 133

Sales Represent Pipeline Strategize 133

Partners in Excellence

OCTOBER 12, 2023

Or possibly, we incited them to think differently. And guess what, there is some sales person stirring things up. Trying to get the customer to think differently, to imagine new possibilities. Retention is really never about maintaining the status quo. But are all of these enough? The customer wanted to change.

Cross-sell 139

Cross-sell Up-sell Sell Customers 139

Search Engine Land

FEBRUARY 5, 2024

“So, in that sense, any plausible-sounding answer, whether accurate or factual or made up or not, is a reasonable answer, and that’s what it produces. You only have to say, ‘And then what happened?’ What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Teamwork 100

Teamwork Technology Technology Follow-up 100

Martech

FEBRUARY 5, 2024

“So, in that sense, any plausible-sounding answer, whether accurate or factual or made up or not, is a reasonable answer, and that’s what it produces. You only have to say, ‘And then what happened?’ What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Teamwork 103

Teamwork Technology Technology Follow-up 103

SaaStr

FEBRUARY 10, 2024

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? It really does make a difference, adding one more truly great one to the team. But it’s possible you are doing better than you think. What it does need to be is someone at least 18-24 months further down the road than you. It always does.

Growth 119

Growth Product Customers 119

Martech

APRIL 29, 2024

When shiny object syndrome strikes, the world is full of possibilities, if your team can just invest in a few tools to improve engagement, identify in-market buyers or send that right message at the absolute right time. Marketing teams are struggling to work with what they have. But maybe none of this really matters.

Technology 91

Technology Technology B2B Process 91

Partners in Excellence

SEPTEMBER 1, 2022

Sometimes observing what’s going on, sometimes as a contributor. And every once in a while, someone tries to win by the verbal equivalent of “slamming the ball,” defeating the other, but no one has really won. What do I want to learn? What do I think I can contribute to other’s learning?

Trust 123

Trust Meeting Conversion Gaming 123

Search Engine Land

OCTOBER 5, 2023

What do the published emails say? What did John Mueller say? So, that’s something where on the one hand, we really have the strong separation between the two sides. ” “Our best shot at making the quarter is if we get an injection of at least [redacted]% , queries ASAP from Chrome.” SUBSCRIBE See terms.

Launch 104

Launch Price Campaign Engineering 104

SaaStr

MARCH 15, 2024

that doesn’t really work for a founder. But you do need to take care of yourself, at least as much as possible. What works: Go hire one great VP. What Should I Do? Quiet quitting, feeling sorry for yourself, working 30 hours a week, etc. It may feel good in the short term, but it doesn’t work. appeared first on SaaStr.

Gaming 96

Gaming Engineering Start-ups Product 96

Search Engine Land

MARCH 26, 2024

For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. What YouTube is saying. If the audience doesn’t really care whether you uploaded it at three in the morning or seven at night, then the algorithm shouldn’t care either.” Live videos.

Strategize 104

Strategize Process Product 104

Partners in Excellence

NOVEMBER 7, 2023

But when we think about it, they are really different. They have structured processes oriented to doing their jobs as effectively and efficiently as possible. These sellers tended to ignore or not care what the buyer was doing. Time and time again, sellers executed those steps, ignoring what the customer had to do to keep up.

B2B 138

B2B Up-sell Contract Start-ups 138

Martech

MARCH 7, 2024

” “When I’ve heard people say this advantages Google,” mused Ken Weiner, CTO at contextual advertising platform GumGum, “I get the sense that what it means is, everybody else has to use this privacy sandbox but Google itself. GumGum, with its stake in contextual advertising, is one.

Advertising/ Marketing 115

Advertising/ Marketing Click Through Rate Cross-sell Government 115

Search Engine Land

APRIL 16, 2024

Yet, the article ultimately does answer the question (“the best printer is still whatever random Brother laser printer that’s on sale”) – perhaps in the most ludicrous way possible. “People seem to really enjoy it,” Mueller posted on X. clicks) play a huge role in what ranks and what doesn’t.

Gaming 108

Gaming Engineering Technology Technology 108

Martech

MAY 7, 2024

We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.” I try to be as clear as possible in my request and double-check to make sure it is clear. Stakeholders can see: What tasks my team is working on.

X-functional 93

X-functional Follow-up Meeting Strategize 93

SalesProInsider

MAY 15, 2024

Yet, that’s what can happen when discussing fees for service with prospective clients. What if I bring you more clients, could I get 10 bps off for each new client I bring you? Wow what a promise! And what a discount requested! Because that’s what happens. Have you ever tried to buy something with a verbal promise?

Clients 62

Clients Pitch Prospecting Service 62

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Those are the demographic of accounts that we found are really looking to deliver an English ESL or a Spanish-to-English program.

Agriculture 120

Agriculture Territory Construction Manufacturing 120

SaaStr

NOVEMBER 23, 2023

Dear SaaStr: What Are Some Things That Make a Founder Look Naive? Hiding that they don’t really have a CTO, or that they’ve already raised a ton of money, or other big issues. Hiding that they don’t really have a CTO, or that they’ve already raised a ton of money, or other big issues. Sometimes this is possible, but it’s rare.

93

93

Partners in Excellence

MARCH 4, 2024

He got into selling, without really intending to do so. Why I Love Selling: A Journey of Curiosity In response to a conversation initiated by my “LinkedIn friends” David Brock and Christian Maurer, exploring the essence of what we love about selling, I found myself reflecting on my own journey. Enjoy this fascinating story!

Sell 77

Sell Territory Manufacturing Represent 77

Search Engine Land

NOVEMBER 27, 2023

PPC consultant Kristian Maltzahn, who was the first to flag the feature on LinkedIn , told Search Engine Land: “YouTube the Shorts format is what everyone is talking about right now, so I’m really excited about this!” What Google is saying. ” Getting started. Business email address Subscribe Processing.

Campaign 118

Campaign Engineering Consult Start-ups 118

Martech

MAY 24, 2024

Dig deeper: Salesforce piles on the Einstein Copilots Salesforce’s evolving architecture It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

Trust 93

Trust Engineering Service Launch 93

Martech

FEBRUARY 26, 2024

A: This is really dependent on whether legitimate use-cases have been discussed, whether business needs exist, and whether the leadership team has developed an AI strategy. If you aren’t focused with your efforts, you will drive yourself crazy with the endless possibilities.

GTM 91

GTM Consult Technology Technology 91

Salesforce

NOVEMBER 3, 2023

What is an LLM? In fact, some AI tech leaders predict hallucinations will never really go away.) So what’s a well-meaning business to do? In other words, your LLM needs to provide an environment for data that’s as free of bias and toxicity as possible. Train your own LLM Thinking of adding generative AI to your business?

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. What he’s learned on both sides of the VC table is that the bar is really high for most VCs. And that’s what makes the bar that much higher.

Quota 104

Quota Finance Drivers/motivators GTM 104

Salesforce

JANUARY 3, 2024

On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless. Stand-ups can be an opportunity to identify what needs further explanation. It kept everyone on track to meet the spirit of what the user desired.

UX 105

UX User Experience Clients Meeting 105

SaaStr

FEBRUARY 5, 2023

Dear SaaStr: What Are Some Realistic Ways To Get Rich in 5 Years? Work for (x) the very best possible person you can at (y) the very best possible start-up/successful tech co. The early employees — often really well. It’s when you just start to get really good at something. Importantly: You gotta stay.

Start-ups 98

Start-ups Promote Growth 98

Partners in Excellence

OCTOBER 4, 2023

Think of what it would mean to our customers, our own performance, our companies, shareholders, if we started to more effectively address the potential? In what world is a win rate of 15-20% acceptable? Imagine what we could do, without impact to the cost of selling, if we started being more effective in how we manage each deal?

Quota 127

Quota Growth Sell Process 127

Partners in Excellence

MAY 15, 2024

But what does it mean to be a high performing organization? What are some of the elements? I’ve been trying to understand what drives their success over such long periods of time. What are some of the elements that drive consistent high performance over years and decades. ” Is it max’ing our comp plans?

GTM 130

GTM Quota Technology Technology 130

Partners in Excellence

AUGUST 7, 2023

I’m amazed at the number of sellers that really don’t believe their value proposition or value creation. They don’t know enough about what I’m trying to achieve to be able to articulate and quantify the value I should expect from their solution. They keep pitching the product and what the product does.

X-functional 112

X-functional Pitch Price Customers 112

Partners in Excellence

JULY 18, 2023

Our natural reaction when times get tough is to broaden our outreach, to find more possible prospects. Get engaged as early as possible. Get engaged as early as possible. In complex B2B buying, the customer doesn’t know what they are doing. Get engaged as early as possible (starting to see a pattern?).

Pipeline 87

Pipeline Price Strategize Up-sell 87