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Why are we satisfied with such poor win rates?

Membrain

We struggle to hit our goals, make our numbers. Every year, we see decreases in % of sales people making their goals. At the same time, our solution to try to make our numbers is driving increases in volumes and velocity.

Sales 152
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Why Are We Satisfied With Such Poor Win Rates?

Partners in Excellence

We struggle to hit our goals, make our numbers. Every year, we see decreases in % of sales people making their goals. As I start peeling back the numbers, reinforced by data from the research firms, I start seeing win rates at 20% or less! We’re winning fewer than 5 deals we qualify!

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department. “Any All those things we need in life. How to win, but also how to lose and how to have fun.” Of course, we said, ‘Not us. That’s twice the national rate.

Sports 96
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What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

Salesforce

We wanted to explore the pros and cons of this popular (and sometimes controversial) metric by reviewing what it is, why it’s important, and why some Service Trailblazers choose to measure loyalty in other ways. How to calculate Net Promoter Score Why is Net Promoter Score important? Why is Net Promoter Score important?

Promote 59
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Data-driven strategies focused on ROI over revenue win the customer acquisition game. The email achieves a 20% open rate, drives brand awareness , and results in 800 new customers. Create awareness with paid social media posts 2.

Customers 129
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9 steps to make a reactivation program that really works

Martech

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Lapsing, lapsed and dormant customers and why they matter Your reactivation program will focus on different audiences within your customer database. Rather, it likely was the reactivation program was poorly designed.

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Improving Survey Analysis: 3 Steps to Get More from Customer Feedback

ConversionXL

Thankfully, there are some easy wins. The common refrain is that quantitative data tells you the “what” while qualitative data tells you the “why.” There are NO analytical models can truly explain WHY things happen. Even the user stories we gather. — ?? ?? For one, it’s widely used.