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A Complete Guide to YouTube Analytics

ConversionXL

billion in ad revenue in 2020. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A LinkedIn Ads strategy for better ROI: Advertise high-value products and services. The products or services that do (and don’t) work for LinkedIn Ads. Before you dive into a high-budget strategy, think about whether your product or service is suited for LinkedIn ads. billion in 2020 and is expected to reach $603.5

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

While the market thinks Microsoft introduced this innovation with the new Bing, the Facebook AI Research team first published the concept in May 2020 in the paper “ Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks ,” presented at the NeurIPS conference. Now, these tools will need to wait more time per query.

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Marketing in a recession: How to avoid 5 common mistakes

Search Engine Land

If you have a more established set of accounts, go back at least to your 2020 data to analyze: How you reallocated budget then. This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. What worked in the short and long terms. What had lasting effects (good or bad).

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

This content relates strictly to the products and services you provide, and have a very limited audience. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Click-through rate (CTR). Self-promotion. lower views) in our data. Vanity metrics.

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Why traffic declines despite solid rankings and what to do

Search Engine Land

See that huge drop around Q2 of 2020? Streaming services like HBO Max and Disney got innovative and started working directly with film production companies to allow streaming theatrical releases during this time. But what about that huge peak before 2020? They also happened to be plugging their telehealth services.

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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

In 2020 and 2021 there were also decreases in CPC (-4% and -1% respectively), but in 2019 there was a 6% increase. . Industries with the highest CPC are: Attorneys & Legal Services ($8.46) Dentists & Dental Services ($6.69) Home & Home Improvement ($5.74) Business Services ($3.80) Industrial & Commercial ($3.50).