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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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How One Entrepreneur Leveraged Fanatical Prospecting to Build His Business

Sales Gravy

Brian: Why I Started My Business I was in corporate life from the time I graduated college in 2000, all the way up until 2020, and the last four jobs that I had in the corporate world were inside sales and customer service. When I got my own digital camera, that kind of launched it for me. I was averse to it. I was averse to it.

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6 Brands That Used Social Media to Boost Their Subscriber List

Hubspot

During Holiday Season 2019, I received an email from Home Depot that promoted 25% off on select electrical tools. Skillshare , curated courses ranging in topic from animation to writing, launched their new visual identity in the beginning of 2020. Home Depot. Now, isn’t that a perfectly synced omnichannel marketing strategy?

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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Keep doing what works.

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This day in search marketing history: January 30

Search Engine Land

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Europe coming soon 2020: The new-ish Apple Maps has a range of improved features and content Will the Discover feed be Google’s next cash cow?

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Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Hubspot

Here, we'll explore Christina's definition for accessibility, examples of non-accessible marketing, and how you can create more inclusive and accessible marketing content for 2020 and beyond. The beloved bricks launched a new line of Braille Bricks to help blind students learn how to spell. How do you define accessibility?