Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. Processing.

Strategic partnership

Martech

SEPTEMBER 27, 2024

The effort started with an “advanced notice of potential rule making” in November 2022. From consumer reviews on Amazon to B2B software review sites, buyers could gather opinions before making purchase decisions — until the system was inevitably gamed. It also prohibits the buying and selling of followers and views on social media.

Commission

Martech

JULY 30, 2024

Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. The company made a concerted effort in recent years to grow B2B customers among enterprises and SMBs. Leonardo.AI. allows users to create professional-grade visual assets in seconds. Canva’s acquisition journey.

Commission

SaaStr

JULY 12, 2025

It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. What Traditional B2B and SaaS Can Learn 1. Gross Margins at Scale AI infrastructure operates with different margin profiles than traditional SaaS.

B2B

SaaStr

AUGUST 4, 2025

We just witnessed something remarkable in the eCommerce data that every B2B founder in the broader space needs to understand. The lesson for B2B : Scale isn’t just about handling growth spikes – it’s about making those spikes feel effortless. billion in just four days, up 24% from the previous year.

Retail

Martech

SEPTEMBER 25, 2024

In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023. Dig deeper: How Canva is approaching B2B customers with AI-powered tools Email: Business email address Sign me up! Since those rollouts, 95% of Fortune 500 companies use Canva, according to the company. Processing.

Price

Martech

AUGUST 6, 2024

Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system. But, is that how it maintained that position? The Justice Department said it was because Google paid other companies to make its search engine the default setting.

Commission

Martech

JULY 16, 2024

million in 2022. This is a reflection of viewers’ shift toward digital. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Free ad-supported streaming TV ad spend increased to 51% from 44% last year.

Growth

Martech

AUGUST 6, 2024

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. Are you getting the most from your stack?

Non-Profits

SaaStr

APRIL 9, 2025

Kruze Consulting helps a ton of B2B start-ups manage their books and finance so their latest data on comp for start-ups is super helpful. Across 400+ startups, mostly B2B, they break down comp. Series B CEO salaries have continued to decline since hitting a peak in 2022. Every start-up is different, and funded differently.

Finance

SaaStr

JUNE 22, 2025

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. No “classic” B2B leader has IPO’d yet in this wave. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023.

B2B

Hubspot

NOVEMBER 22, 2024

HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools. Further, 57% of B2B buyers purchased a tool in the last year without a single meeting with the vendor's sales team. But what do self-service resources look like in practice?

Lead generation

SaaStr

OCTOBER 25, 2024

at the height of 2022 to 6.7. 8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. Here’s what they found. #1: 1: Founders Are More Positive The average founder’s outlook increased from 6.1 You pay an additional 2.5

Go To Market

SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. It’s been a tale of two worlds.

Non-Profits

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. The normal B2B marketing leader really controls publicity and some placement but often isn’t even remotely capable of running the other two.

GTM

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Nearly all those organizations surveyed by Invoca said they will increase investments in the year ahead.

Drivers/motivators

SaaStr

JULY 26, 2025

Pricing Model Is Everything HubSpot’s transformation from 70% to 100% NRR came primarily from pricing innovation, not product changes.

Price

Martech

MAY 7, 2025

Nov 2022 ChatGPT AI Assistants Talks like humans 87.5% Two major shifts in martech composability Martech stack design is undergoing two significant composability shifts one in B2B and another in B2C/B2B2C each redefining what sits at the center of MOps. 2024 LangChain, AutoGPT AI Agents Acts independently 44.8%

B2C

SaaStr

JULY 16, 2025

Here are 5 top takeaways every B2B leader should internalize: 1. MongoDB recently dropped its Q1 2026 results, and well … Mongo is back. At $549M quarterly revenue (22% YoY growth), they’re proving something important: you CAN still grow 20%+ at massive scale.

Non-Profits

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Competition is Way, Way Up.

Legal

SaaStr

JULY 11, 2025

Recognized as CB Insights’ most promising startup in healthcare for 2022, picked as a leader from a pool of 7,000 companies. For B2B leaders, this is your opportunity to deploy AI voice agents that complement rather than compete with your existing customer success and sales teams. Who Should Evaluate Syllable.ai

E-commerce

SaaStr

JUNE 29, 2025

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. ” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022.

Cross-sell

Martech

JULY 12, 2024

” The Fire Memos journey “Fire Memos is a B2B SaaS platform that was founded on January 16 this year. ” If it’s a B2B business, that means Fire Memos is selling to employers rather than employees, correct? .” Every “no,” she said, is a step towards a “yes.” Another statistic?

Legal

SaaStr

JULY 6, 2025

The 2021 and 2022 cohorts maintain 31% and 22% CAGRs respectively, showing sustainable expansion patterns across multiple vintage years. The B2B IPO of The Year? The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025.

Represent

SaaStr

JULY 9, 2025

Here’s What That Means for B2B Founders. Large players buying more unicorns For B2B founders: The IPO is no longer the automatic preferred choice. Recent $1B+ Private B2B/SaaS Exits: The Data in Action The Stanford data reflects real exits happening right now. A brief recovery to 24% in 2023, then back down to 11% in 2024.

B2B

SaaStr

AUGUST 1, 2025

The pandemic, economic uncertainty, and a pulled IPO in 2022 tested the organization’s resilience. .” The founders exemplify this approach, spending the majority of their time with customers either on calls or in the field, despite running an $11B company.

Non-Profits

RingDNA

APRIL 25, 2025

Why Prospecting in the Late Afternoon Makes Sense In B2B Sales it’s crucial to remember that your prospects have a job to do as well. Recently, we cited a study revealing that more key decision makers are willing to pick up the phone for certain types of inside sales calls, creating increased opportunities for reps at B2B companies.

Cold Call

SaaStr

AUGUST 2, 2025

The Revenue Growth Tale: Different Strategies, Different Outcomes Monday.com: The Land-and-Expand Powerhouse Monday.com’s revenue trajectory shows two distinct phases of acceleration: $13M (2017) → $39M (2018) → $70M (2019) → $100M (2020) → $236M (2021) → $519M (2022) → $730M (2023) → $972M (2024).

Non-Profits

Sales Pop!

DECEMBER 17, 2024

The creator economy is thriving exponentially; a 2022 study from Adobe estimated an increase in the number of creators from 165 to 303 million over the last two years, almost 4% of the global population! billion in 2022, a growth of more than 860% since 2016. The market itself was estimated at $16.4 billion in 2023.

Negotiate

SaaStr

JUNE 9, 2025

The HubSpot AI Playbook: How Yamini Rangan Is Leading the Most Aggressive B2B AI Transformation HubSpot’s CEO came to SaaStr Annual + AI Summit to do a deep and honest dive on how she’s transforming the company into an AI-first $2.75B+ ARR B2B leader. And what it means for the future of B2B software. The result?

B2B

SaaStr

JUNE 29, 2025

An unprecedented one in B2B. The B2B Metrics That Matter Rule of 40 Performance : Palantir hit an 83% Rule of 40 score in Q1 2025 (39% growth + 44% adjusted operating margin). Zoom went from relatively modest pre-pandemic growth to explosive 400%+ revenue increases in 2020-2021, then crashed back to single-digit growth by 2022.

Growth

Martech

JUNE 5, 2025

I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the shiny new toys. In October 2022, they were the undisputed king of search. Take Google. Then, in November, OpenAI launched ChatGPT.

Strategic partnership

Sales Hacker

JULY 1, 2025

With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. It was impossibly hard to sell.

GTM

SaaStr

MAY 23, 2025

The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. For B2B and B2D founders: Study RevenueCat’s playbook.

Launch

SaaStr

NOVEMBER 12, 2024

I see it happening a bit myself in classic B2B. But public multiples have fallen -66% (!) from 21.2x for top Cloud companies. And that means VCs are now paying a 3.2x premium to public valuations to get into hot deals, vs. 1.8x in 2021 and 2.1x That’s a lot more expensive.

Start-ups

Sales Hacker

MAY 13, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. I would say after 2022 was a really tough year for revenue leaders. In a lot of ways the financial crisis didn’t hit tech the way that it hit other industries.

GTM