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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 1, 2022–Dec.

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The SEO’s guide to Google Search Console

Search Engine Land

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. 16, 2022: Google Search Console adds Shopping tab listings feature. You can segment this report based on clicks, impressions and CTR.

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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

Read next: CTV and cross-channel advertising in 2022. QR codes are still fairly new but having ‘scan rate’ reporting provides directional indication of engagement and attention in a similar way that CTR does for digital ads,” Curt Larson, CPO at omnichannel SSP Sharethrough. Get the daily newsletter digital marketers rely on.

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Looking at the SparkToro pricing page on archive.org, the lowest-paid package’s pricing in April 2022 was $150/month and is $50/month as of 2024. ” Search volume for the keyword “audience research tool” started to grow after SparkToro launched in 2018 and increased by 33% in the past year. 6,000 sales per month.

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Google RSAs in 2024: Everything you need to know

Search Engine Land

Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Case studies offer differing opinions, with some saying pinning boosts performance, while others report decreased visibility and CTR when they try it.

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This day in search marketing history: March 7

Search Engine Land

Also on this day Google Broad Core Algorithm Updates: Everything you need to know 2022: What is a broad core algorithm update? Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

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What ChatGPT means for your search campaigns by Adthena

Search Engine Land

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse.