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Want More App Engagement? Try Human-Centered Design

Salesforce

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. β€œIt It’s about designing with , not for , your users.

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Lookback: Google launched the Penguin algorithm update 11 years ago

Search Engine Land

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021. Why was Google Penguin launched?

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Page Experience, Site Speed, and Core Web Vitals. Gone are the days of trying to meet a minimum word count to rank well.

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This day in search marketing history: January 12

Search Engine Land

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. And, as we learned at SMX Next in 2022 from Hyung-Jin Kim, the VP of Google Search, Google’s Panda algorithm later evolved into the Coati algorithm.

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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

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When Designers & Developers Collaborate, Your User Wins

Salesforce

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.