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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?

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Want More App Engagement? Try Human-Centered Design

Salesforce

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It Simplify the user experience Making something easy to use isn’t always easy.

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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. .

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

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This day in search marketing history: February 22

Search Engine Land

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Read all about it in Google page experience update for desktop now rolling out.

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