Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. According to the Salesforce Shopping Index, global same-site sales were down 3% year-over-year (YoY) in the first quarter of 2022. The answer is complicated.

Retail 98

Retail Cross-sell Sales Growth 98

Search Engine Land

APRIL 8, 2024

As of 2022, HubSpot holds a mere 4.9% market share in the CRM space, according to technology researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. If a deal with Google materializes, it could potentially help HubSpot to emerge as a stronger competitor in the CRM space. What Google is saying.

Customer Relationship Management 99

Customer Relationship Management CRM Relationship Management Engineering 99

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

GTM 135

GTM Market share Growth Technology 135

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

NOVEMBER 17, 2022

Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: . In 2022, mobile makes up 49% and desktop makes up 46% (total visitor growth increased by 504%). Get the daily newsletter search marketers rely on. Performance.

CTR 98

CTR Campaign Engineering Contract 98

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4? But on Oct.

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Salesforce

FEBRUARY 10, 2025

For customers, marketplaces offer a wide range of choices, the ability to quickly price shop, and hyper personalized experiences. Consumer goods (CG) leaders report that implementing a marketplace is a top priority in 2022. Shoppers demand a wide selection of in-stock products at competitive prices.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

ConversionXL

JUNE 16, 2022

So, how can marketers align every department for a consistent customer experience? Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. Your products or services, pricing, and details of owners and managers. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JANUARY 24, 2023

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power.

Campaign 86

Campaign Networking B2B Price 86

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? But one of the most interesting changes that Algolia did, was remove these pricing tiers. Two, they’re screwing around and spending too much time on pricing. Jason Lemkin: Well, look. That can work.

Price 107

Price Product Start-ups Niche 107

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

ConversionXL

NOVEMBER 8, 2018

Voice shopping is projected to grow to $40 billion annually by 2022—a 20-fold increase. Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor.

B2B 100

B2B Manufacturing Retail Cross-sell 100

PandaDoc

SEPTEMBER 19, 2023

This is known as vertical marketing. The benefits of a vertical marketing strategy for SMBs include focusing resources effectively, developing expertise, fostering innovation, commanding premium prices, and laying the foundation for future growth. billion in 2022 to $402.4 billion in 2032, with a CAGR of 12.6%

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. June 2022: They integrated local elements by including local “In-Store Nearby” results. He highlights: The long-standing competition between Google and Amazon for ecommerce market share.

Retail 124

Retail E-commerce Price Engineering 124

SaaStr

JUNE 1, 2025

from Nov 2022 to Dec 2024 NVIDIA GPUs: 105,000x less energy per token (2014 vs. 2024) What cost dollars now costs pennies; what cost pennies now costs fractions of cents The Developer Revolution: This cost collapse democratized AI development. Your moat better be more than just “we use GPT-4.” Token Costs Collapsed 99.7%

Electricity 97

Electricity Non-Profits Agriculture B2B 97

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. In-person events FTW!

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

MAY 13, 2025

The decline of seat-based pricing and rise of outcome-based models. 18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 31:00 Seat-based pricing is dying how to move to value-based contracts. today or something like that.

GTM 71

GTM Engineering Start-ups Growth 71

SaaStr

MAY 23, 2025

But you better be prepared for a haircut if you raised at frothy valuations in 2021-2022. If Chime goes public at $10B instead of $25B, those late-stage investors might get as much as twice as many shares to make up the difference. It’s just a price adjustment after all, notes Jason. A fund returner is simply not enough.

Legal 63

Legal Price Niche Negotiate 63

Search Engine Land

FEBRUARY 24, 2023

Also on this day IndexNow integrations grow as Bing says ‘millions’ of sites are using it 2022: Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gained IndexNow support. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 119

Negotiate Launch Electricity Networking 119

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty? Read all about it in How Google uses artificial intelligence In Google Search.

Real Estate 88

Real Estate Retail Engineering Campaign 88

Search Engine Land

FEBRUARY 9, 2023

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. If you grew 30% last year, but your competitor grew 60%, you’re actually losing market share and that’s because you fell out of product-market fit. #7. So, we’ve all actually gotten worse at sales and marketing.

Growth 122

Growth Start-ups Product Customers 122

Hubspot

AUGUST 9, 2018

The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. The same study projected that, by 2022, that number would increase by 12% — to 224,000. But the marketing job market is increasing faster than anyone expected.

Promote 101

Promote Non-Profits A/B testing Education 101

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. Business requirements trump features.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

JANUARY 24, 2023

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook. in 2023.

Advertising/ Marketing 86

Advertising/ Marketing Government Retail Market share 86