Martech

FEBRUARY 27, 2024

Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At Source: Braze 2024 Global Customer Engagement Review “Why are we still talking about this?”

Product 127

Product Customers Territory Consult 127

Martech

DECEMBER 14, 2023

They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. An inefficient customer relationship management (CRM) platform.

Strategize 96

Strategize Technology Technology Retail 96

Salesforce

JANUARY 8, 2024

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). As part of our 2024 State of Sales Series , our Sr. With all this in mind, it's clear that CRMs help sales teams drive revenue and efficiency, which correspond to professionals' top two 2024 focus areas. It's not that new or hard to access.

Closing 81

Closing CRM Customer Relationship Management Pipeline 81

Martech

JUNE 8, 2023

Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024. Commerce GTP is aimed at delivering instant, personalized experiences at each stage of the customer journey, including not just text conversations but images and video.

Strategize 111

Strategize Customers Launch Campaign 111

PandaDoc

MAY 13, 2024

Sales enablement is a strategic approach that provides resources, tools, and training to empower sales teams, enhancing their effectiveness and efficiency throughout the sales process. They’ll be in charge of looking after your customer relationship management software (CRM). What is sales enablement?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Legal Sales 52

Salesforce

SEPTEMBER 16, 2024

In today’s digital and customer-centric world, manufacturers must evolve to remain competitive and drive growth. According to our research , almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations. Many view service as a major opportunity. Back to top.) Back to top.)

Manufacturing 52

Manufacturing Service Contact CRM 52

PandaDoc

FEBRUARY 23, 2024

Key takeaways Opportunity management is not exactly the same as lead management, although the two processes are similar. Lead management focuses on achieving sales goals in the short to medium term, while opportunity management is more about leveraging strategic relationships to achieve long-term growth goals.

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Salesforce

OCTOBER 29, 2024

We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution. We have global customers in commercial and residential real estate, hospitality, unified communications, the marine space, government, and financial services.

Service 69

Service Customers X-functional Pharmaceutical 69

Martech

JULY 16, 2024

AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.

Finance 126

Finance Non-Profits Click Through Rate Strategize 126

Martech

MAY 23, 2025

Customer relationship management as a B2B business function was the province of account management until SFA (Salesforce Automation) software arrived and rebranded itself as CRM. ” But marketers are still too focused on the technology without doing the strategic work upfront. Is the bloom off the ABM rose?

B2B 99

B2B CRM Strategize Account management 99

Highspot

FEBRUARY 17, 2025

Heres why strategic integrations and tool consolidation are crucial for making that happen. Salesforce is an extremely popular tool for customer relationship management. Siloed tools that cant be integrated easily into the larger stack should be left behind in 2024.

GTM 52

GTM Customer Relationship Management Quota Relationship Management 52

Martech

JULY 3, 2024

of overall company revenue in 2024, down from 9.1% The current state of martech: A saturated market The martech industry has exploded over the past decade, ballooning from a few hundred solutions to over 14,000 products in 2024, according to Scott Brinker and Frans Riemersma’s 2024 State of Martech Report.

Strategic partnership 133

Strategic partnership Cross-sell Niche Customer Relationship Management 133

Martech

FEBRUARY 19, 2025

Use strategic hashtags: Mix trending and niche-specific hashtags to reach broader audiences while staying relevant within the industry. SEO optimization: Improve the positioning of the accounts and videos by strategically using keywords in the text on screen, in the copy, in the closed captioning and even on the account profile.

B2B 123

B2B Entertainment B2C Government 123