Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. They are both fast food companies using AI technology during the food ordering process. As you can see, one has used AI to make their process less personal, while the other has created a much more enjoyable human-to-human experience.

Campaign 133

Campaign Launch Gaming Sports 133

Martech

JULY 19, 2024

You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 SMB products are growing.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

Martech

AUGUST 2, 2024

billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. Adding ads to Prime Video helped Amazon bring in $12.77 Nonetheless, analysts managed to be disappointed about it.

Launch 115

Launch Growth Start-ups Process 115

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

Launch 115

Launch B2B Campaign Follow-up 115

Martech

MARCH 19, 2025

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. Processing. Email: Business email address Sign me up! What is Adobe Experience Platform Agent Orchestrator?

Launch 75

Launch Conversion Product Process 75

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

Clients 130

Clients Strategize Launch Technology 130

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Until now, ensuring vendor compliance has been a manual, complex, and time-consuming process. Processing. Efficiency and scalability.

Contract 116

Contract Launch Campaign Meeting 116

Martech

OCTOBER 16, 2024

The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. Industry feedback is welcome; deadline November 14, 2024. Processing. It’s an attempt to secure measurement for digital advertising in an increasingly uncertain future.

Conversion 119

Conversion Technique Trust Launch 119

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. Processing.

Click Through Rate 112

Click Through Rate B2C Launch Sports 112

Search Engine Land

AUGUST 22, 2024

1, 2022 to May 31, 2024, which resulted in 41 million search queries and over 83 million impressions. 2024 YTD (Jan. 1, 2024–May 31, 2024): Gemini launched on Dec. Search term length has increased since the launch of ChatGPT, but it has been slow. Processing. I pulled every search query from Jan.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Processing.

B2B 115

B2B Launch Pipeline Technology 115

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production.

Lead generation 113

Lead generation Launch Follow-up Product 113

Martech

AUGUST 15, 2024

This ensures alignment with market demands, leading to successful launches and sustained growth. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” Processing. Growth is a universal priority, and marketing is the catalyst that ignites it.

Growth 121

Growth Entertainment Sports Strategize 121

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. Image: Bose. In the U.S.,

Sports 117

Sports Gambling Entertainment Hospitality 117

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. In 2025, look for AI to help automate the processes and workflows behind these experiences.

Retail 119

Retail Networking Transportation Hospitality 119

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents. Sample account data.

Construction 120

Construction CRM Contact Follow-up 120

Martech

JULY 30, 2024

launched less than two years ago and boasts 19 million registered users. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Commission 114

Commission Launch Advertising/ Marketing User Experience 114

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. Processing. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 117

Launch Campaign Trust Technology 117

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

Entertainment 141

Entertainment Sports Niche Retail 141

Search Engine Land

MARCH 20, 2024

Google’s March 2024 spam update rollout is now complete. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. Google wrote this morning, “The rollout was complete as of March 20, 2024.” ” March 2024 spam update.

Launch 143

Launch Start-ups Process 143

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

Engineering 93

Engineering X-functional Real Estate Launch 93

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Amazon’s Performance+, launched in 2024 , is following a similar path. Processing. Advertisers have limited control over where ads appear.

Retail 124

Retail Campaign Drivers/motivators Launch 124

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

Strategize 132

Strategize Launch Start-ups Engineering 132

Martech

AUGUST 1, 2024

link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models. FOMO.ai ’ s Tools platform is a suite of AI-powered solutions designed to improve content creation and marketing processes. Processing. The loop has been closed.

Technology 112

Technology Technology Campaign Drivers/motivators 112

Martech

JULY 15, 2024

The news comes a few weeks after PathFactory’s launch of ChatFactory. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. .” The subtitle was more informative: “Focus on content experience to drive demand, revenue & relationships.”

B2B 108

B2B Launch Go To Market Start-ups 108

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Austin succeeded because by building on existing strengths while pivoting towards a new identity.

Territory 116

Territory Transportation Electricity Government 116

Search Engine Land

SEPTEMBER 18, 2024

The process Implementing a successful podcast link building strategy involves a series of well-planned steps. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Solve The Hard Problem First And Patent It The first key insight?

Education 104

Education Legal Promote Growth 104

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Take our brief 2024 MarTech Replacement Survey Why it matters. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. Email: Business email address Sign up now Processing. Google TV What it is.

Networking 116

Networking Launch Sports Territory 116

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Against this backdrop, we’re launching the 2024 MarTech Replacement Survey.

Launch 108

Launch Presentation Process Customers 108

Martech

JULY 29, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. Here’s a search for [music festivals in Boone, NC in August 2024]: Here’s a search for [best tomatoes to grow in Minnesota]: For publishers. Rumors heated up in May — but OpenAI didn’t launch its search product ( GPT-4o launched instead).

Launch 73

Launch Start-ups Closing Product 73

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

Launch 124

Launch Product GTM Technology 124

Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. Take our brief 2024 MarTech Replacement Survey Brand Recommendations What it does. Email: Business email address Sign up now Processing. Are you getting the most from your stack?

Launch 122

Launch Campaign Education Product 122

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Business email address Subscribe Processing. The post Chase launches media network appeared first on MarTech. Get MarTech! In your inbox.

Networking 115

Networking Launch Retail Construction 115

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. “> “> “> “> “> “> Processing…Please wait.

Launch 136

Launch Campaign User Experience High impact 136