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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Get MarTech! In your inbox.

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Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Search Engine Land

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. “Overall GML 2024 felt very underwhelming, especially when looking at it from a B2B lens. It seemed to me like a variation of an existing process, but perhaps that’s just my perspective.

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Google RSAs in 2024: Everything you need to know

Search Engine Land

Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Here’s a rundown of everything you should know about RSAs in 2024. Business email address Subscribe Processing.

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

Highlighting the enduring significance of in-person interactions in the sales process. By providing streamlined processes and support, enablement boosts the efficiency and productivity of sales representatives. Provide immediate assistance and guidance during the transition period to new processes or tools.

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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. DON’T FORGET UBER EATS ,” (6.26). “

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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

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