Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Video generator creates custom video content in minutes using a single product image. These AI-powered tools address these key challenges. By the numbers. Businesses cite lack of time and cost as the top barriers to video marketing. How it works.

Launch 85

Launch Campaign Technology Technology 85

Search Engine Land

OCTOBER 3, 2024

We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). ’ the AI Overview provides a number of helpful solutions, ranging from using common household products, to commercial products like stain removers.

Launch 114

Launch Angle Engineering Campaign 114

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 Free users are upgrading to starter products. SMB products are growing.

Cross-sell 120

Cross-sell Growth CRM Up-sell 120

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The research seems to have come true.

Campaign 135

Campaign Launch Gaming Sports 135

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Martech

MARCH 19, 2025

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. Automated content production for repetitive tasks. Scalable content and digital media production.

Launch 82

Launch Conversion Product Process 82

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. It also addressed video engagement and budget trends.

Lead generation 120

Lead generation Launch Follow-up Product 120

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

Clients 133

Clients Strategize Launch Technology 133

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition.

Sports 121

Sports Gambling Entertainment Hospitality 121

Search Engine Land

AUGUST 22, 2024

1, 2022 to May 31, 2024, which resulted in 41 million search queries and over 83 million impressions. 2024 YTD (Jan. 1, 2024–May 31, 2024): Gemini launched on Dec. Search term length has increased since the launch of ChatGPT, but it has been slow. I pulled every search query from Jan. 1, 2022–Nov.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Take away the “head-scratching.”

B2B 119

B2B Launch Pipeline Technology 119

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Growth 125

Growth Entertainment Sports Strategize 125

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. With this in mind, as part of a past launch, Ted and the team included a QR code. Start early!

Launch 123

Launch Product GTM Technology 123

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 124

Construction CRM Contact Follow-up 124

Martech

JULY 30, 2024

launched less than two years ago and boasts 19 million registered users. This field is constantly evolving, and Leonardo’s technical leadership and community impact can’t be overstated,” said Cameron Adams, co-founder and Chief Product Officer of Canva, in a release. for an undisclosed sum. The Australia-based Leonardo.AI Processing.

Commission 118

Commission Launch Advertising/ Marketing User Experience 118

Salesforce

SEPTEMBER 12, 2024

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Learn everything you need to know about security controls, including built-in features and Salesforce Platform products. Complete the Dreamforce Ready 2024 module on Trailhead.

Government 131

Government Gaming Trust Education 131

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. Amazon’s Performance+, launched in 2024 , is following a similar path.

Retail 127

Retail Campaign Drivers/motivators Launch 127

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 121

Launch Campaign Technology Trust 121

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Recently, competition has heated up even more.

Engineering 93

Engineering X-functional Real Estate Launch 93

SaaStr

OCTOBER 30, 2024

71% of Customers Buy 2 Products, 50% Buy 3+ Products HubSpot truly is a multi-product platform. #4. 3+ Product (Hub) Customers Worth 2.7x 3+ Hub customers pay $44k, vs. $16k for those with less than 3 products. It’s not always true that if you triple your product count, you triple your revenue.

CRM 125

CRM Launch Price Up-sell 125

Martech

FEBRUARY 10, 2025

Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ. According to Wayne Tow, a product manager at Meta who wrote about the Signals Gateway launch on LinkedIn, the product took more than two years to develop.

Launch 100

Launch GTM Trust Process 100

Martech

JULY 29, 2024

OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. Here’s a search for [music festivals in Boone, NC in August 2024]: Here’s a search for [best tomatoes to grow in Minnesota]: For publishers. Why we care.

Launch 77

Launch Start-ups Closing Product 77

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. CEO Amit Jhawar joined us at SaaStr Annual for a deep dive: 1. Solve The Hard Problem First And Patent It The first key insight? Attentive spent months with brands, consumers, and regulators to crack this.

Education 105

Education Legal Promote Growth 105

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 132

Strategize Launch Start-ups Engineering 132

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. Google also rolled out the March 2024 spam update that started on March 5 and was completed on March 20. More on the March 2024 core update. 45% reduction. Overlapping updates.

Engineering 144

Engineering User Experience Launch Start-ups 144

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity. Are you getting the most from your stack?

Territory 120

Territory Transportation Electricity Government 120

Search Engine Land

OCTOBER 3, 2024

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. A searcher can tap the Lens icon in the search bar and then take or upload a photo to find out more about any product. Google’s Shopping Graph has information about more than 45 billion products.

Retail 80

Retail Launch Price Presentation 80

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Then 2024 was the year of genAIs integration into marketing automation solutions. With that, 2023 became the year of humans understanding genAIs capabilities.

Strategize 125

Strategize Campaign Technology Technology 125

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post included product tags and links to their Amazon store.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B 121

B2B Objectives and Key Results Campaign Contact 121

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. In the U.S., this number is 360.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Comparing January – March 2024 to April – June 2024, the website went from 15 generated leads to 43 generated leads (a 186.6%

Niche 88

Niche Promote Lead generation Growth 88

Martech

JULY 23, 2024

The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets. Take our brief 2024 MarTech Replacement Survey Usually, stock photography images can be deleted from the DAM when the product is no longer sold or available.

Legal 118

Legal Government Promote Campaign 118

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Dig deeper: 2024 Predictions: Retail media networks Early adopters. The post Chase launches media network appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Networking 119

Networking Launch Retail Construction 119

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. This guy is talking to me!” But he did.

Education 133

Education Commission Engineering Technology 133

Search Engine Land

OCTOBER 2, 2024

Unfortunately, this wasn’t taken into full consideration before the pages were launched. For instance, if you’re a SaaS product with excellent reviews, using Review Schema is essential. Rather than optimizing collection pages that speak to the intent, the client optimized the individual template pages.

Clients 91

Clients CTR Conversion Closing 91