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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

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What the Google antitrust ruling could mean for advertisers

Martech

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Processing.

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. Online sales were essentially flat as consumers continued to wait out price and economic volatility. Daily AI usage among workplaces has increased 233% since October 2024.

Retail 64
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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels. The company that filed at $24-26 per share and priced at $31 is now trading at levels that would make even the most seasoned growth investor do a double-take.

B2B 73
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Retailers: Google is becoming your new category page

Search Engine Land

January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. By displaying products, filters, reviews, pricing and more, Google is creating an Amazon-like experience without the need to visit a third-party site. Third-party retailers. Dimensions.

Retail 124
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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 billion (two $6B rounds in 2024 alone) Sierra (Bret Taylor): $4.5

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones. Gaming companies, productivity apps, health & fitnessevery category was going subscription-first.

Launch 112