Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Campaign 124

Campaign Strategize Technology Technology 124

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 117

Niche B2B Service Retail 117

Martech

JANUARY 3, 2025

Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? As is their potential to devise and run marketing campaigns and take over 90% ( or more ) of customer support and service activities. Processing.

Government 121

Government Campaign Service Meeting 121

Martech

OCTOBER 22, 2024

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. Take advantage of this opportunity to learn how to harness AI to supercharge your ABM campaigns.

Campaign 119

Campaign Gaming 119

Martech

JANUARY 8, 2025

Marketers can help by ensuring campaigns clearly define who the lead belongs to before they even come in. Running a campaign targeting enterprise clients? Bonus points if these platforms provide analytics or insights that help refine future campaigns. That lead should go straight to the rep who specializes in big deals.

CRM 126

CRM Follow-up Sales Prospecting 126

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

A/B testing 104

A/B testing Campaign Contact Service 104

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 126

Customers Government Healthcare Hospitality 126

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Customers 117

Customers Appointment Education Consult 117

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Teams that use Mixmax’s AI sequence builder create tailored multichannel campaigns that stimulate higher conversion rates. The post 17 Best Sales Productivity Tools Your Team Needs in 2025 appeared first on Veloxy.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. million creators. Processing.

Networking 122

Networking Strategize Growth B2B 122

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. This makes ticket distribution more strategic, improving efficiency and response times.

Contact 107

Contact CRM Campaign Service 107

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 80

B2C CRM B2B Engineering 80

Martech

OCTOBER 3, 2024

This webinar is for you if you’re managing complex campaigns or want to level up your programmatic strategy. Expect valuable insights, including: Setting robust KPIs that accurately reflect campaign success. Register today to maximize your programmatic campaigns. Persona-centric tips for maximum impact.

Campaign 78

Campaign Customers 78

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. Google is taking that away.

Government 117

Government Campaign Conversion Start-ups 117

Martech

DECEMBER 10, 2024

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Leverage AI and intuitive tools to enhance campaign creation.

Territory 122

Territory Campaign Start-ups 122

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. HubSpot launched 97 updates in December 2024. Let’s dive into some of the biggest HubSpot updates for December 2024.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Search Engine Land

AUGUST 13, 2024

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. The new deadline is Feb.

Commission 85

Commission Campaign Process 85

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Your multichannel campaigns should work together, not compete for credit. But campaigns still take weeks to launch. Your campaign managers should understand attribution modeling, not just email templates. The hard truth?

Finance 115

Finance SQL Campaign GTM 115

Search Engine Land

SEPTEMBER 6, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google deprecated eCPC for Shopping campaigns last year.

Campaign 100

Campaign Conversion 100

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Or, instead of a basic email campaign, try interactive content like quizzes or assessments that provide personalized recommendations. The post 5 ways to get your B2B buyers to care in 2025 appeared first on MarTech. Processing.

B2B 117

B2B B2C Trust Lead generation 117

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Campaign Designer (beta) What is it? An embedded, AI-driven canvas that generates multi-touch campaign briefs drafting messages, wait-steps, decision points and channel suggestions by analyzing your historical campaigns and engagement data.

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. So, put this on your 2025 action plan.

Strategic planning 132

Strategic planning Strategize Campaign Up-sell 132

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 120

Retail Government Territory Price 120

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. It can make sure each budgetary element—content, campaigns, and technology investments—is optimized to work together, driving cohesive demand generation throughout the fiscal year. Working on budgets is not necessarily a marketer’s favorite task.

Campaign 96

Campaign Strategize Technology Technology 96

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Example : Use AI to analyze a single high-priority campaign’s creatives, see what resonates most with your key segments, and optimize further from there. on customers or past campaigns) with partner data (e.g., from retailers or digital platforms).

E-commerce 100

E-commerce Retail A/B testing Drivers/motivators 100

Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. BIMI offers a stamp of approval from authentication protocols like DKIM, SPF and DMARC so that your customers learn to trust your brand and most importantly your email campaigns. Ive seen these tech advances revolutionize email marketing strategies.

Transportation 125

Transportation A/B testing Trust Campaign 125

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 116

Technology Technology Campaign Product 116

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It offloads repetitive tasks so they can focus on strategy and creativity.”

Campaign 92

Campaign Represent B2B Launch 92

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Heres a recap of everything that matters from Google Marketing Live 2025. Its becoming a co-strategist.

Campaign 88

Campaign Start-ups Promote Conversion 88

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

DECEMBER 2, 2024

A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. Remember, LLMs are prone to hallucination. The result? Marketing takes the blame.

GTM 127

GTM Drivers/motivators Pipeline B2B 127

Martech

DECEMBER 11, 2024

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This update may show that Google plans to use more video in search and other campaigns. This could change ad strategies for 2025.

Click Through Rate 114

Click Through Rate Gaming Campaign Process 114

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Marketing budgets are down 15% year-over-year. Covering talent gaps with contractors.

Pipeline 128

Pipeline Contract Campaign Growth 128

Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.) Processing.

Promote 78

Promote Technique Technology Technology 78

Martech

FEBRUARY 10, 2025

Audit campaigns regularly : Work with third-party verification providers to assess IVT exposure and ensure partners meet transparency standards. Looking ahead: The case for change in 2025 The industry stands at a pivotal moment. The post How to tackle ad fraud in 2025 appeared first on MarTech. Hold partners accountable.

Objectives and Key Results 87

Objectives and Key Results Education Represent Trust 87

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 119

Launch Campaign Technology Technology 119