Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 80

B2C CRM B2B Engineering 80

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 96

Objectives and Key Results Strategize Growth Start-ups 96

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The problem? But this approach guarantees mediocrity across the board.

Negotiate 97

Negotiate GTM Campaign Growth 97

Martech

DECEMBER 2, 2024

A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. Remember, LLMs are prone to hallucination. The result? Marketing takes the blame.

GTM 127

GTM Drivers/motivators Pipeline B2B 127

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling? Did you know?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

RingDNA

APRIL 11, 2025

Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. What it Measures: The total number of web leads generated by campaigns related to a particular product. Value: Leads by campaign is traditionally a marketing metric.

Quota 62

Quota Sales Pipeline Contact 62

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Let them break rules, ignore processes and do whatever it takes to drive growth.

Pipeline 128

Pipeline Contract Campaign Growth 128

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 104

Go To Market Negotiate High impact Territory 104

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. It can make sure each budgetary element—content, campaigns, and technology investments—is optimized to work together, driving cohesive demand generation throughout the fiscal year. Working on budgets is not necessarily a marketer’s favorite task.

Campaign 93

Campaign Strategize Technology Technology 93

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

Niche 98

Niche Retail Promote Follow-up 98

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 73

Growth Campaign Presentation Trust 73

Search Engine Land

JULY 24, 2024

However, as B2B growth advisor Gaetano DiNardi expertly pointed out on LinkedIn , recent spam and core algorithm updates have caught on and often come down hard on get-rich-quick tactics like these. Kisielewska added: “I expect a greater overlap of SEO with paid, social and email channels to fuel growth in 2025.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

NOVEMBER 6, 2024

By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Both use cases help your emails resonate more with recipients and makes campaigns more engaging and effective.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Align cold calling with broader sales strategies. Tips for sales reps 1.

Cold Call 68

Cold Call GTM Objection handling Sales 68

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. This schism will likely continue to play out in 2025, with some B2B revenue leaders predicting more B2C marketing tactics and leaders to be hired in the B2B sector over time.

B2B 122

B2B B2C Lead generation Prospecting 122

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Textellent introduced a two-way integration with ActiveCampaign.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? They combine both strengths to build a unified strategy that drives sustainable growth. The takeaway?

Teamwork 75

Teamwork Campaign B2B Education 75

RingDNA

JULY 1, 2025

The Best Sales Playbook Examples in 2025 Every business will have to consider unique factors when crafting a sales playbook. It’s packed with best practices that we’ve learned from our own experience and from the hundreds of customers we’ve partnered with to achieve exponential growth. It can also help accelerate sales ramp up time.

Cross-sell 62

Cross-sell Inside sales Sales Follow-up 62

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM 77

GTM Growth Sell X-functional 77

SaaStr

JULY 7, 2025

120 industry average) Multi-touch campaigns : 80% higher close rates than single-channel approaches S-Tier Lead Quality Indicators: 40% higher lead scores compared to other B2B channels Diamond sponsors : 850-1,750+ qualified leads annually Exclusive summit access : Direct networking with billion-dollar company executives SaaStr is BACK! .”

Pipeline 86

Pipeline CTR Contract Strategize 86

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. Intelligence layer The intelligence layer would analyze data, draw insights, orchestrate campaigns and predict user behavior.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The modern marketing leader is drowning in options. Data fragments across platforms.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

JUNE 9, 2025

To build lasting momentum and drive future growth, you need a strategy that connects mental availability to buying triggers. One of the detrimental shifts in B2B marketing brought on by marketing technology and the growth-at-all costs mentality over the last decade is that we adopted a feeling of control over buyers. Email: See terms.

B2B 64

B2B Objectives and Key Results Campaign Clients 64

Martech

MAY 15, 2025

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Breaking down silos to enable omnichannel marketing Many MOps teams have played a unique role that gives them visibility and collaboration across: Marketing teams that may not actively collaborate.

Government 88

Government Strategize Technology Technology 88

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. Considering the prediction that AI will power 95% of customer interactions by 2025 , there’s no time like the present to invest in this invaluable sales ai software. Most sales leaders find themselves in an endless struggle to find time to coach and manage their teams.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

JUNE 19, 2025

Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. Nearly half (48%) of high-performing teams use DSRs to create a self-guided buying experience, the Highspot State of Sales Enablement Report 2025 found. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM 106

GTM Growth B2B Pipeline 106

SaaStr

JUNE 12, 2025

When asked what actions they’ve taken to boost marketing productivity, CMOs are laser-focused on three key areas: Data and AI are the new growth engines. They’re cutting anything that doesn’t directly contribute to growth and doubling down on what works. Here’s how the smartest CMOs are fighting back.

Drivers/motivators 80

Drivers/motivators Contract Campaign Technology 80

Martech

JUNE 9, 2025

of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. It’s a business imperative for SaaS vendors who want to build sustainable growth. Up to 65.7% The implication is clear: buying a tool is easy, but embedding it into operations is not. Asset production.

Strategic partnership 68

Strategic partnership Strategize Government Negotiate 68

Highspot

JULY 9, 2025

Actionable insights from your GTM solutions can help your business make continual progress with not just revenue growth, but also sales team productivity, performance, and morale. In simpler terms, sales efficiency means how well your organization uses its budget to drive high and sustainable revenue growth.

GTM 40

GTM Objectives and Key Results Sales Growth 40

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 126

Customers Government Healthcare Hospitality 126

RingDNA

MARCH 26, 2025

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? It’s that simple. It’s an absolute must.

Closing 62

Closing B2B Sell Referrals 62

SaaStr

JUNE 23, 2025

The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?”

B2B 67

B2B Cold Call Pipeline Engineering 67

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns. to reach $9.29 year over year. million creators. Processing.

Networking 122

Networking Strategize Growth B2B 122

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. Sixty-eight percent said difficulties in assessing creatives lead to inefficient resource allocation, and 44% said they missed opportunities for growth because of it. That information can be used in campaign iterations.

A/B testing 125

A/B testing B2C Campaign B2B 125

Understanding the Sales Force

JUNE 20, 2025

Let’s break down what they’re searching for and why investing in their sales teams with proven training is the real key to explosive growth. What CEOs Are Searching For (And Why It’s Not Enough) Grok AI determined that CEOs are diving into eight key areas online to drive revenue, based on 2025 trends.

Objectives and Key Results 62

Objectives and Key Results Strategic partnership Pipeline Growth 62