Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 120

Niche B2B Service Retail 120

Martech

JANUARY 3, 2025

Take a look at Gartner’s definition : iPaas is a suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations. Processing.

Government 124

Government Campaign Service Meeting 124

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

A/B testing 106

A/B testing Campaign Contact Service 106

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Image Source - Salesforce Salesforce Sales Cloud Features AI-powered automation makes the platform excellent at optimizing sales processes. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Customers 120

Customers Appointment Education Consult 120

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns. Processing. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. million creators.

Networking 125

Networking Strategize Growth B2B 125

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts. Processing.

B2C 83

B2C CRM B2B Engineering 83

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. This makes ticket distribution more strategic, improving efficiency and response times.

Contact 110

Contact CRM Campaign Service 110

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Processing. Why we care. Google is taking that away.

Government 120

Government Campaign Conversion Start-ups 120

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Your multichannel campaigns should work together, not compete for credit. But campaigns still take weeks to launch. Your campaign managers should understand attribution modeling, not just email templates. The hard truth?

Finance 117

Finance SQL Campaign GTM 117

Search Engine Land

AUGUST 13, 2024

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Processing. See terms.

Commission 85

Commission Campaign Process 85

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. HubSpot launched 97 updates in December 2024. Let’s dive into some of the biggest HubSpot updates for December 2024.

Objectives and Key Results 70

Objectives and Key Results CRM Campaign Pipeline 70

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Processing. Campaign Designer (beta) What is it? Why it’s useful: Campaign planning often lives in slide decks and spreadsheets before it ever hits your marketing platform. . Email: Business email address Sign me up!

Cross-sell 77

Cross-sell Campaign Appointment Prospecting 77

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Or, instead of a basic email campaign, try interactive content like quizzes or assessments that provide personalized recommendations. Processing. The post 5 ways to get your B2B buyers to care in 2025 appeared first on MarTech. Are you ready?

B2B 118

B2B B2C Trust Lead generation 118

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing. The 2025 sales forecast compares with a 3.6% Before today, predictions for U.S. trillion and $5.48

Retail 121

Retail Government Territory Price 121

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Processing. Example : Use AI to analyze a single high-priority campaign’s creatives, see what resonates most with your key segments, and optimize further from there. on customers or past campaigns) with partner data (e.g.,

E-commerce 103

E-commerce Retail A/B testing Drivers/motivators 103

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Heres a recap of everything that matters from Google Marketing Live 2025. Its becoming a co-strategist.

Campaign 90

Campaign Start-ups Promote Conversion 90

Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. BIMI offers a stamp of approval from authentication protocols like DKIM, SPF and DMARC so that your customers learn to trust your brand and most importantly your email campaigns. Processing. Email: Business email address Sign me up!

Transportation 127

Transportation A/B testing Trust Campaign 127

Martech

DECEMBER 2, 2024

A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. Processing. Remember, LLMs are prone to hallucination. The result?

GTM 129

GTM Drivers/motivators Pipeline B2B 129

Martech

DECEMBER 11, 2024

Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This could change ad strategies for 2025.

Click Through Rate 117

Click Through Rate Gaming Campaign Process 117

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. Running scattershot campaigns instead of focusing on what truly works. Processing. Streamlined.

Pipeline 130

Pipeline Contract Campaign Growth 130

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

MAY 14, 2025

MarTech’s 2025 State of Your Stack Survey results confirm this. Dig deeper: Download the 2025 State of Your Stack Survey report (no registration required) Databricks wants to own the data and AI part of the martech stack, and leave the marketing to the martech stack apps ( all 15,000-plus of them ). . Processing.

Launch 102

Launch Government Pipeline Campaign 102

Martech

NOVEMBER 8, 2024

Buying committee exploration: Are your marketing campaigns targeting the right people? Are you seeing many accounts go through the disqualification process? The platform serves as an excellent research resource throughout the B2B buying process, allowing you to engage at every stage: Identifying the problem (awareness).

B2B 130

B2B Objectives and Key Results Cross-sell B2C 130

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. This schism will likely continue to play out in 2025, with some B2B revenue leaders predicting more B2C marketing tactics and leaders to be hired in the B2B sector over time. Processing.

B2B 125

B2B B2C Lead generation Prospecting 125

Martech

MARCH 13, 2025

Processing. Now that we’re knee-deep in 2025 and trying to navigate another year and challenges ranging from the mundane to the insane, avoiding risk seems more attractive than ever. Your subject line is just one component of your email message, and your message is one component of your campaign.

Campaign 128

Campaign Follow-up Closing Technology 128

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 122

Launch Campaign Trust Technology 122

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. Processing. To stay ahead, you need the right external tools.

B2B 108

B2B GTM Clients Launch 108

Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.) Processing.

Promote 80

Promote Technique Technology Technology 80

Martech

DECEMBER 17, 2024

You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. Processing.

Promote 123

Promote Click Through Rate User Experience Education 123

Martech

FEBRUARY 10, 2025

Emerging device attestation technology for CTV will address device spoofing by verifying the authenticity of devices involved in the ad delivery process. Audit campaigns regularly : Work with third-party verification providers to assess IVT exposure and ensure partners meet transparency standards. Processing.

Objectives and Key Results 89

Objectives and Key Results Represent Education Trust 89

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. Of all the elements in a marketing campaign that can be measured, creative content is the most elusive. Why the gap?

Campaign 121

Campaign Technology Technology Meeting 121

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 107

Objectives and Key Results CRM Drivers/motivators Campaign 107

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 77

Objectives and Key Results CRM Contact Territory 77

Adaptive Business Services

MARCH 5, 2025

I did run into a few bugs that are in the process of being squashed. I might suggest a three-step process to keep this manageable Segment – Use tags and/or search to segment your contact records into groups for specific campaigns or newsletters. My apologies as this is going to be long. Hal said: Hello!

CRM 71

CRM Click Through Rate Contact Service 71

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The 10th marketing hire is the most critical inflection point for team scaling – This is where informal processes break down and requires a complete rethinking of how the team operates. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke.

Negotiate 91

Negotiate GTM Campaign Growth 91