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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1.

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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. Those who are skeptical of the latest.

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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. It’s especially valuable for reps selling high-value, consultative solutions.

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Optimizing LLMs for B2B SEO: An overview

Martech

Authority and trust. Dig deeper: How to optimize for search intent: 19 practical tips Authority and trust This is perhaps the area where we see almost no difference (yet) between LLMs and traditional search engines: establishing E-E-A-T principles is critical. Semantic SEO. Technical SEO. User intent matching. AI feature optimization.

B2B
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🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report: You Gotta Be AI

SaaStr

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1.

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Nimble CRM Tips & Updates – April 2, 2025

Adaptive Business Services

If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar. and telephony services or to a marketing professional who I know and trust or to an automated yet personalized and human-to-human LinkedIn prospecting system.

CRM
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Nimble CRM Tips & Updates – June 18, 2025

Adaptive Business Services

If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar. I would also be happy to connect you to a marketing professional who I know and trust or to an automated yet personalized and human-to-human LinkedIn prospecting system.

CRM