RingDNA

JULY 1, 2025

A sales playbook contains all the best practices, sequences and conversational techniques that reps need to follow to be successful. The Best Sales Playbook Examples in 2025 Every business will have to consider unique factors when crafting a sales playbook. But there’s a better way: conversational roadmaps.

Cross-sell 62

Cross-sell Inside sales Sales Follow-up 62

Salesforce

MAY 13, 2025

12:30 – 12:50 PM Unlocking Agentforce with MCE for Cross-Cloud Teams We will show you scenarios where agents can interact with Marketing Cloud Engagement and solve common problems in cross-cloud teams as well in customer support cases. 1:00 – 1:20 PM MCAE, MCE, MC – One Email Builder for All!

A/B testing 99

A/B testing Manufacturing Cross-sell Networking 99

Sales Hacker

MAY 30, 2025

In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x Planning becomes cross-functional by default. Conversion by stage. Friction gives way to flow. more likely to exceed them.

GTM 105

GTM Cross-sell Pipeline Launch 105

Highspot

JULY 2, 2025

Rather, it’s defined by the ability to execute—consistently, cross-functionally, at scale, and in a way that delivers exceptional experiences to increasingly demanding buyers. Recent Salesforce research found sales reps spend up to 70% of their time on non-selling activities. Yet, this is exactly where many GTM teams fall short.

GTM 52

GTM Cross-sell Pitch Go To Market 52

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 But here’s what makes this story truly remarkable: Replit didn’t just grow fast.

X-functional 85

X-functional Growth Price B2B 85

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !

Cross-sell 62

Cross-sell Launch UX Up-sell 62

SaaStr

JUNE 25, 2025

In a recent conversation at SaaStr Annual + AI Summit 2025 , Arvind shared the tactical playbook behind Rubrik’s scale, revealing counterintuitive strategies for product development, customer success, and AI adoption that challenge conventional SaaS wisdom.

Legal 101

Legal Cross-sell Government Engineering 101

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Martech

JUNE 24, 2025

The combination of premium inventory and deep consumer insights puts RMNs uniquely positioned to support immediate conversion goals and longer-term brand building. Brands are increasingly embracing these opportunities to: Sell products. But retail media’s shift is not just about new formats — it’s about new value. Tell stories.

Retail 73

Retail Campaign Strategize Cross-sell 73

Highspot

JULY 3, 2025

Gartner’s 2025 sales engagement survey revealed 61% of B2B buyers now prefer a sales-representative-free buying experience—but don’t let this statistic fool you into thinking sales reps are becoming obsolete. That said, the best approaches follow the same relative framework.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Salesforce

APRIL 28, 2025

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience. Here’s what works well for SMBs.

Follow-up 59

Follow-up CRM Contract Trust 59

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. McKinsey research found three-quarters of shoppers now expect consistent interactions across all departments, not siloed conversations or disjointed experiences. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

Martech

JUNE 9, 2025

This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. Email: See terms. Templated onboarding. Up to 65.7%

Strategic partnership 67

Strategic partnership Strategize Government Negotiate 67

Salesforce

FEBRUARY 17, 2025

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. The S.M.A.R.T.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Highspot

JULY 9, 2025

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Pop!

SEPTEMBER 28, 2021

Loop Ventures predicts that by 2025, 75% of U.S. Working with Google Analytics reveals the effectiveness of your marketing efforts and helps optimize your online store for conversions and sales. Chatbots were one of the first tools to take the conversational marketing world by storm. households will own smart speakers.

Retail 130

Retail Growth X-functional Cross-sell 130

Veloxy

JULY 23, 2024

Enhance Customer Relationships By 2025, as much as 95% of customer interactions will be powered by AI. By focusing their efforts on these leads, they’re able to increase conversion rates significantly. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Hubspot

FEBRUARY 12, 2025

Table of Contents How to Become an AI Entrepreneur Potential Areas for AI Entrepreneurs to Target in 2025 Empowering Aspiring AI Entrepreneurs How to Become an AI Entrepreneur Step 1: Find the problem statement. This functionality of the tool became our unique selling point (USP) and users started outputting personalized content.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

DECEMBER 17, 2024

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. They’re signing the renewals, the cross-sell, up-sell. I’ve really, really enjoyed this conversation. Because you’ve got to make the buyer happy.

GTM 100

GTM Engineering Electricity X-functional 100

RingDNA

MARCH 26, 2025

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. It’s that simple.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Learn more: “Diversity Sells”. Learn more: “Unlock Team Selling with Strategic Account Planning”. This will make it easier to navigate future sales conversations.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

JULY 1, 2025

We get into the tactics, how to validate and scale Go-To-Market programs, how to operationalize product data, what technical growth really means in 2025 plus why AI doesn’t eliminate the need for growth. Sophie Buonassisi: Super [00:03:00] excited to have you been actually looking forward to this conversation for a while.

GTM 77

GTM Growth Sell X-functional 77

Sales Hacker

JUNE 17, 2025

Enjoy the conversation. Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today? So you know, Procore, we started selling to the general contractor. We [00:09:00] called out, we wanted to sell to owners. Shall shall do it.

GTM 83

GTM Customers Construction X-functional 83

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. Conversational Intelligence .

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Cience

DECEMBER 1, 2020

Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales. Not only do special offers and perks show the value of being your client, but they also increase the scope for cross-selling and up-selling.

CRM 96

CRM Technique Customers Campaign 96

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. According to the LeanData report, the average MQL to SQL conversion rate is around 20%, and only 8% of those SQLs convert to deals.

Cross-sell 69

Cross-sell Price Sales SQL 69

Hubspot

JANUARY 23, 2024

For Kathleen Rush , Sales Manager at HubSpot, it starts by approaching conversations with genuine curiosity. Pro Tip Asking open-ended questions keeps the conversation rolling, enabling you to uncover more information and build greater rapport. But how can you build trust effectively? What happens when you find one?

Customers 84

Customers Pitch Price Trust 84

Hubspot

MARCH 21, 2025

According to a 2025 IDC analyst brief on the HubSpot ecosystem, nearly one-third of solutions-partner revenue now comes from more technical services like integrations or data migrations. Independent Software Vendor (ISV) Partners build and sell apps that enhance our softwares capabilities. Partners grow their businesses, too.

Commission 41

Commission Strategize Cross-sell Click Through Rate 41

PandaDoc

AUGUST 22, 2024

Businesses worldwide seek to overcome the limitations of on-premise software and plan to transfer over 60% of their workflows to the cloud by 2025. Using sales automation software , your sales team can streamline processes and track such crucial metrics as conversion rates, customer acquisition costs, and lifetime value.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

Highspot

NOVEMBER 9, 2023

This results in higher levels of interest and client engagement , improving the buyer experience, and ultimately increasing the chances of conversion. Upselling and Cross-Selling Content Suggestion: The digital sales room can recommend additional products or services to existing customers based on their purchase history and behavior.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

Highspot

FEBRUARY 4, 2024

Guided selling. In this comprehensive guide, you’ll discover the essentials of guided selling, industry examples, and how it can transform your sales process. What is Guided Selling? How Does Guided Selling Work? Guided Selling Technology Features to Look For The Future of Guided Selling What is Guided Selling?

Sell 52

Sell Cross-sell B2C Technique 52

RingDNA

APRIL 25, 2025

It’s clear that cold calling, when done right and timed correctly, remains a powerful channel in 2025. The best time to make cold calls is an important part of live call execution, as calling at the right time can maximize your answer rate, thereby maximizing your sales conversations and ultimately opportunities.

Cold Call 62

Cold Call Prospecting Pipeline Inside sales 62

Sales Hacker

FEBRUARY 24, 2025

In 2025, getting pushed through YouTube recommendation system is crucial for long-term growth, engagement, and lead generation, while keyword search optimization is useful for initial traction and credibility in topics very relevant to your audience. case studies from our own marketing experiments. Pain-point explainers. How-to videos.

B2B 78

B2B GTM Cross-sell Education 78

SaaStr

MARCH 2, 2025

And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! As they grew, they tried having CSMs own cross-sell opportunities, but this proved ineffective. We also had to give them the capacity to actually focus on retention by bringing in product AEs for complex selling.”

Growth 75

Growth Cold Call Cross-sell Account management 75

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm.

GTM 114

GTM Sell Customers Cold Call 114

SaaStr

JUNE 8, 2025

e.g. on the AI Slow Roll: The Brutal Truth About Today’s SaaS Market: From DPI vs TVPI Wars to the AI Slow Roll Killing B2B Companies A deep dive into the most pressing issues facing SaaS founders and investors in 2025, based on insights from top VCs and operators The venture capital world is having an identity crisis. in two years.

B2B 95

B2B Strategize Cross-sell Gaming 95