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Your 2025 Sales Playbook: Highlights from This Year’s Best Conversations

Sales Gravy

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Heres what stood out from our conversations this year: Objections Are Opportunities: Objections arent something to avoid, theyre invitations to build trust.

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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 124
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Salesforce announces initiatives to bring trust and governance to AI agents

Martech

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Security Center 2.0:

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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. marketers by research firm Sago and conversation analytics software company Invoca. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. Processing.

Growth 133
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AI-Enhanced Inbound Sales: The Human Touch in Philippine Call Centres

Sales Pop!

This data-driven personalization leads to more relevant and targeted sales pitches, increasing the likelihood of conversions. Filipino agents are known for their empathy, patience, and ability to build rapport with customers, qualities that are essential in creating trust and fostering long-term relationships.

Sales 246
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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.