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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Consider tracking the following engagement data points.

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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

Because no one knows whos supposed to follow up, the lead just sits there. The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Trends and questions change, so your materials need to keep up. Automation is your best friend set up workflows that make this process seamless.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Prove it to me Sign up for free 1. We designed Veloxy to work perfectly with Salesforce and added automated activity logging and up-to-the-minute data synchronization. Double Sales Productivity in only 1 Minute.

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Nimble CRM Tips & Updates – July 2, 2025

Adaptive Business Services

I want to know whether or not they visited my website, looked me up on LinkedIn, went to grab an asset, or visited my Zoom meeting booking page. In the sales biz we call these buying signs and they are worthy of additional follow-up! Follow this link to try it out and you can save it to your GPTs.

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AI transformation: 2025 predictions

Martech

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

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Nimble CRM Tips & Updates – April 2, 2025

Adaptive Business Services

Note, on deal reports, if you click on a bar for example, the side panel opens up and provides you with a listing of the deals being depicted in that section of the bar chart. In actuality, our engagement with this contact might start by placing them in an email sequence or we might move them to an email sequence following initial contact.

CRM 71
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Nimble CRM Tips & Updates – May 7, 2025

Adaptive Business Services

Now when you open up a group message that you wish to send, you can add these people directly from this interface including doing a custom search for contacts. In the last newsletter I talked a bit about using Nimbles webforms for newsletter sign-ups. How do we clean this up? Are you thinking about a CRM? Beyond that?

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