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Canva and Databricks: The Two Big Potential SaaS / Cloud IPOs of 2024

SaaStr

None really traded up, and for the most part, I think folks view their IPOs as a test around a brief market up-tick that didn’t taken. No on else really followed them in tech, and in the end, 2023 will still end with an IPO Whimper, low public multiples, and limited liquidity for Unicorns. cash flow-positive.

Follow-up 112
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The advertising industry “has stalled” as it faces a cookieless future

Martech

Understandably, it has been following the Google Privacy Sandbox saga with close attention. Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. Q: It looks like Privacy Sandbox isn’t going to be up and running any time soon. Email: Business email address Sign up now Processing.

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US martech spending set to break $20 billion this year; growth slowing

Martech

Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . trillion by 2025. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9%

Growth 101
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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

How to Set Up Cashless Payments. According to the European Payments Council, traditional cash transactions made up just 1% of Sweden's gross domestic product (GDP), and ATM cash withdrawals are steadily declining by 10% each year. By 2025, the use of credit cards is expected to fall to 19%, while debit cards will remain stable at 13%.

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2024 Predictions: Social media’s evolution

Martech

As the vitriol ramps up in an election year, will users opt out? “We Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. The reasons why consumers might be turned off to social media are obvious, but they aren’t new.

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3 Ways To Build a Workplace That’s Accessible to All

Salesforce

Here are four strategies to follow. Get articles selected just for you, in your inbox Sign up now Educate hiring teams Educate your hiring teams about the benefits of diverse hiring. At the Valuable 500, Casey practices what she preaches: “All 500 companies will work with us up until our Accountability Summit in Tokyo in 2025.

Education 134
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Moving on from search engine optimization to search optimization

Search Engine Land

But users no longer solely rely on traditional search engines to look up information. Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Showing up in social media search results is vital for brands. SUBSCRIBE See terms.