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After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Why we care.
As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Consider tracking the following engagement data points.
Over the last year, the RMN space saw new in-store standards and solid growth. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. This is likely to continue.
The faster the sales process, the faster the revenue growth. Dig deeper: How to align sales and marketing for revenue growth 2. Because no one knows whos supposed to followup, the lead just sits there. Trends and questions change, so your materials need to keep up. This isnt just a sales problem, either.
2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. It will be necessary to do the following. Up to 72% of U.S.
Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Prove it to me Sign up for free 1. Eliminate 75%+ of those activities in 1 minute with Veloxy.
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.
Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Email: Business email address Sign me up! Processing.
If you’re not keeping up, you’re already behind. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. Email: Business email address Sign me up! Here are the need-to-know insights about the changes.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Every automation — whether it’s cold calling, note-taking, or follow-ups — outsources tasks that build critical skills.
The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack. million, up 23% compared to Q1 ’23. billion, up 11% year-over-year.
Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.
In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact.
Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025.
As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. The common thread?
.” Smith also talked about the fast growth of retail media and CTV. ” Nevertheless, even following a sale of Chrome, Google would presumably retain its search and advertising businesses. .” Email: Business email address Sign me up! He noted that consumers are now taking non-linear paths when they shop.
Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. The latest AI B2B to go through hyper-growth. They’ve rocketed to $6m ARR in just a few months.
Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. And it’s paying off.
Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Enlarge : Once validated, scale it up significantly to find the ceiling.
This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Semantic SEO. Technical SEO. User intent matching.
Epic Raise, But Epic Growth: $58B Raised, $13B Revenue Run Rate Let’s start with the facts that’ll make your Series A look cute: 2020: $3.5M revenue, ~$20B total funding 2025: $12.7B Raise for Market Timing, Not Just Runway OpenAI’s $40B round in March 2025 wasn’t about need — it was about opportunity.
offers powerful Salesforce dashboards right out of the box that makes tracking many of the following metrics turnkey. If you’re looking to gain insight into the core health of your outbound sales team, the following metrics are a fantastic place to start. But whether you decide to use Revenue.io By the way, Revenue.io
The IPO market has been … on fire in 2025. Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021. Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. No “classic” B2B leader has IPO’d yet in this wave.
Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.
Hit the ground trailblazing in 2025! Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community , and enter for a chance to win* some trail-tastic prizes. Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. Partner TriNet, a trusted HR provider to startups and scaling companies.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This path is best for automating glue work: outbound, follow-ups, lead research, CRM updates. Leading a team that follows process, but needs leverage. Struggling with follow-up lag after calls or demos.
It’s how quickly sales will follow support’s playbook. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance.
June 30, 2025: The date where if your team hasn’t rolled out a truly great AI into production yet … and seen a boost from it … It’s time to reboot the team. ✨ Lemkin (@jasonlk) June 21, 2025 It’s time. June 30, 2025 marks the time we need to wrap up the era of stalling, of waiting to see in AI. — Jason ✨👾SaaStr.Ai✨
The lead quality justified every dollar spent.” influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M qualified pipeline in 6 months Average sponsor metrics : 4.7x ROI, $47 cost per qualified lead (vs. influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M
But keeping up with new strategies, tools, and trends can be overwhelming when you’re running a small and medium-sized business (SMB). In this guide, we’ve rounded up the best free webinars to help you grow your business with confidence. Follow-up: If the speakers share their LinkedIn or email, connect with them.
The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Email: Business email address Sign me up! Methodology The report is based on a survey of 534 B2B marketing professionals in February 2025.
The Renaissance Signals Are Everywhere It’s a new IPO rush that’s getting going — and picking up big steam. But a very different one from the 2021 wave: Deal volume is surging : 2025 has been a “green light” year for IPOs, with 52 new U.S. IPOs priced so far—up 62.5% Q1 2025 saw 59 IPOs raise $8.9
Growth is back to double digits, NRR is up, and free cash flow is strong. Voice agents are a large growth vector. Growth Has Reaccelerated, Though Still Far Below Its 2021 Peak 12 months ago, Twilio was growing revenue at 7% year-over-year. growth at $2B ARR. And its bets on AI seem to be paying off.
The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season. Processing.
That’s why high-growth companies are investing heavily in data governance.” People aren’t really scalable, so having a system in place that can help pick up the load, qualify leads, and take care of customers without having people interact constantly is important. Monitor AI performance. Stay compliant with data regulations.
I cant magically change your growth rate. I cant magically turn you into the hottest Gen AI start-up out there. If you have the hottest start-up on the planet, you can send a teaser deck, or no deck at all. Just followup once. And probably 3-4+ quarters for late stage VCs to believe growth has re-accelerated.
Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. Brinker and MarTech Editorial Director Mike Pastore unveiled the survey today at the first session of The MarTech Conference 2025.
The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. Quick Stats: Founded: 2005 (20-year-old company) 2024 Revenue: $285M (up 25% YoY from $228M in 2023) Q1 2025 Revenue: $80.7M (up 21% YoY), $323M annualized run rate Profitability: $1.8M
You may have noticed your LinkedIn feed is filling up with short-form videos. Tier 2 : Profile views, website visits, content view/read time and new followers. To evaluate performance more thoroughly, we downloaded Richard Van der Blom’s LinkedIn Algorithm Insights Report 2025 for benchmarks and context.
Step up live call productivity with AI-powered Copilot assistance. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars. Automate invoice payment reminders for timely collections.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But one unassuming topic that kept coming up? Use a multi-touch approach by followingup cold calls with personalized emails. Cold calling. Despite all the AI buzz, the phones are still ringing and still driving pipeline.
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