SaaStr

JULY 6, 2025

The 2020 cohort achieved a 46% compound annual growth rate from initial purchase through March 2025—meaning customers don’t just stick around, they consistently expand their usage year after year. The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025.

Represent 106

Represent Education Growth Pipeline 106

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 110

GTM Real Estate Represent Territory 110

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. 2025 is a different world. This piece unpacks that further – where venture is, where it’s going, and and what it means for early-stage founders building now. The venture market in 2025 is more bifurcated than ever.

GTM 89

GTM Drivers/motivators Growth Go To Market 89

Martech

DECEMBER 17, 2024

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. So, what does this mean in 2025?

GTM 103

GTM B2B X-functional Up-sell 103

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. The post Account-based selling in 2025: Everything to know appeared first on Highspot.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

GTM 103

GTM X-functional Engineering Government 103

Force Management

MAY 8, 2025

As AI becomes even more prevalent in society and business, leaders are looking for ways to embed the new technology into their go-to-market motion. Gartner predicted in 2023 that 35% of CROs would establish an internal AI Operations team by 2025.

Technology 99

Technology Technology Promote Go To Market 99

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B Size of mind beats size of wallet.

GTM 99

GTM Cross-sell Finance Price 99

Highspot

JULY 9, 2025

With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. Register now for our Customer Roadmap Webinar on July 23 and go deeper into the innovations that are transforming how GTM teams train, execute, and win. Highspot is different.

GTM 52

GTM Launch Objection handling Negotiate 52

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government 115

Government Legal Engineering Growth 115

SaaStr

DECEMBER 31, 2024

Top 10 Go To Market Mistakes Founders Make Again and Again with SaaStrs Jason Lemkin #10. 2024/2025 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin And come see 200+ top SaaS, Cloud and AI sessions like these at 2025 SaaStr Annual, May 13-15 in SF Bay!!

Pitch 104

Pitch Go To Market Sales 104

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM.

Growth 137

Growth GTM B2B Strategize 137

SaaStr

NOVEMBER 3, 2024

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #2. Top Posts: #1. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3.

Go To Market 109

Go To Market Follow-up Customers Sales 109

Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. This is where causal AI performs. Causal AI shows you how to climb it.

GTM 127

GTM Drivers/motivators Pipeline B2B 127

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 109

GTM Cold Call Follow-up Technology 109

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

SaaStr

JUNE 6, 2025

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1. Same technology, completely different go-to-market approaches

Territory 59

Territory Pitch Price Finance 59

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

Cold Call 68

Cold Call GTM Objection handling Sales 68

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

SaaStr

JUNE 23, 2025

June 30, 2025: The date where if your team hasn’t rolled out a truly great AI into production yet … and seen a boost from it … It’s time to reboot the team. ✨ Lemkin (@jasonlk) June 21, 2025 It’s time. June 30, 2025 marks the time we need to wrap up the era of stalling, of waiting to see in AI. — Jason ✨👾SaaStr.Ai✨

Product 70

Product Engineering Launch Growth 70

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Startup to watch Armada – named #1 on the list of Fast Companys Most Innovative Companies of 2025. Bite – named one of Fast Companys Most Innovative Companies of 2025.

Growth 76

Growth GTM Product Government 76

Sales Hacker

JULY 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eyeballs ICONIQ’s State of AI in 2025 report marks a shift from hype to hands-on execution. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

Launch 78

Launch GTM SQL CRM 78

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 110

GTM Drivers/motivators Legal Finance 110

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore) Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Learn how to avoid this fate.

GTM 97

GTM Construction Referrals Networking 97

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Competitive Intelligence and Market Insights and New!! Come to SaaStr Annual 2025, but also visit your partners, customers, and colleagues here in the Bay.

Pitch 78

Pitch Strategize B2B Strategic planning 78

SaaStr

NOVEMBER 24, 2024

“Samsara’s Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder” #3 What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg # 4. Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin and Sam Blond, ex-CRO of Brex, on the Future of AI-Driven Growth # 5.

Growth 112

Growth Go To Market Product Sales 112

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis. The future of GTM is AI-powered.

Growth 71

Growth GTM Cross-sell Negotiate 71

SaaStr

JUNE 6, 2025

pic.twitter.com/IPZBNrz1jQ — Sam Altman (@sama) May 21, 2025 Here’s the rationale: #1. — Hurley (@Johnsjawn) May 31, 2025 #4. This shortens feedback loops and helps you iterate faster on your product, go-to-market strategy, and more. #6. excited to try to create a new generation of AI-powered computers.

Start-ups 90

Start-ups B2B Networking Up-sell 90

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM.

Negotiate 97

Negotiate GTM Campaign Growth 97

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 70

GTM Represent Legal Go To Market 70

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The optics were that if AI wasnt integral to your roadmap and marketing, you were losing relevance. Now in 2025, AI promises have simply become baseline expectations. Its expected, not a value add.

GTM 86

GTM Launch Represent Growth 86

SaaStr

NOVEMBER 17, 2024

What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg #3. The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz The post Top SaaStr Posts, Pods and Videos of the Week: CEO of Samsara, Jason + Dave Kellogg, CEO Clay + Sam Blond, and More!

Growth 109

Growth Go To Market Sell Sales 109

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Nine lessons from going multi-product, drawing on examples from both Stripe and Watershed.

GTM 110

GTM Customers Hospitality UX 110

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. This landscape map of 2025 features autonomous agents and AI assistants (co-pilots). 7 CRO tips for smarter annual planning 1.

GTM 66

GTM Objectives and Key Results Quota Real Estate 66

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 100

GTM Drivers/motivators Legal Finance 100

SaaStr

JANUARY 19, 2025

So one big theme of 2025 SaaStr Annual (May 13-15 in SF Bay) will be going deep on Vertical SaaS. How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton Owner is perhaps the fastest-growing new player in SaaS for restaurants, automating everything from marketing to menus. See you there!

Legal 75

Legal Go To Market Closing Sales 75