Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign

SaaStr

AUGUST 4, 2025

In May 2025 ecommerce just hit 20.21% of total retail sales – a whisker away from April 2020’s panic-buying peak. This is organic growth meeting sustainable demand. Look at Shopify’s Q1 2025 numbers that just dropped: $74.75 What Changed Between April 2020 and May 2025? No lockdowns.

Retail

Sales Hacker

NOVEMBER 15, 2024

Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Product-Channel Fit (PCF): Finding the right growth strategy for your product.

GTM

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI. 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus.

Growth

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results

Martech

JULY 17, 2025

Let’s dig into the most impactful HubSpot updates for June 2025. It learns from your existing content, connects to third-party systems, and helps you meet rising customer expectations without increasing manual workload. Want to know what typically happens before a deal closes, or what comes after someone books a meeting?

CRM

RingDNA

APRIL 11, 2025

As an example, there may be reps who spend less time on calls but are more efficient at booking meetings and moving deals forward. Value: Sales organizations that put a lot of emphasis on calls need to know which reps are best at booking meetings and which need work. But it’s also essential to track which reps are most efficient.

Quota

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. For instance, Highspot’s AI-powered meeting intelligence enables smarter coaching to individual reps.

Sell

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. And it’s paying off.

Growth

SaaStr

JUNE 21, 2025

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. If You’re Growth Stage ($1M-$10M ARR): Time for brutal honesty : Are you building something enterprises cannot live without?

B2B

RingDNA

MARCH 31, 2025

Sales Ops is Shifting from Activity Tracking to Outcome-Based Metrics For years, sales teams have focused on quantity-driven KPIs like calls made, emails sent, and meetings booked. That’s why high-growth companies are investing heavily in data governance.” .” 3. Book a demo today to see how Revenue.io

Government

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. The latest AI B2B to go through hyper-growth. They’ve rocketed to $6m ARR in just a few months.

Territory

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And so literally in the middle of meetings, we’d be like, how does somebody do this?

GTM

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It is about the tone and voice of the words you use.

Niche

SaaStr

JULY 26, 2025

Jonathan Vassel, CRO at Toast helped scale the company from $20M ARR in 2017 to $1.7B+ ARR in Q1 2025 and a stunning $25B market cap. Toast just reported Q1 2025 results showing $1.7 Face-to-face meetings are often the only way to get their attention. billion in ARR (up 31% YoY) and 140,000 total locations (up 25% YoY).

Territory

Martech

JULY 22, 2025

In May 2025, streaming accounted for 44.8% Omnichannel lets brands meet buyers where they are and add value when it counts. We’re researching CRMs in the carpool line, adding groceries to an app between meetings or skimming industry blogs while streaming a show. Built to meet buyers where they are, often before they ask.

Retail

Martech

NOVEMBER 6, 2024

By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. How it helps you This feature simplifies the revenue collection process, allowing merchants to charge customers without requiring them to complete an additional online checkout.

Objectives and Key Results

SaaStr

JUNE 26, 2025

Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance. .” Applied to simple sales scenarios, this suggests significant deflection potential. But we’re still in the early adoption phase compared to support’s mature implementation.

Territory

Martech

JUNE 10, 2025

We’ve curated the 14 most impactful updates from May, focusing on what’s actually going to save your team time, unlock growth opportunities or improve your CRM experience. Use cases include: Prepping reps before meetings. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech.

CRM

Understanding the Sales Force

FEBRUARY 14, 2025

That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. The report says, “87% reported that their sales teams were having difficulty meeting or exceeding quota.” I was hoping to see statistics about actual compensation but there wasn’t much substance in the area of compensation.

Quota

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. The best AI assistants support email, chat, telephone, and in-person meetings.

Sell

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM

SaaStr

JULY 5, 2025

Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B revenue growth year-over-year 2013 IPO : $129.5M market cap – up from $2.4B annual return since IPO – one of the most successful vertical SaaS stories ever built. .”

E-commerce

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! And come meet and hear from CEO Sridhar Ramaswamy LIVE at 2025 SaaStr Annual, May 13-15 in SF Bay!! No, it’s 2025. 580 of them pay $1m or more. #2. ” #3.

Contract

Highspot

JULY 9, 2025

With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. Highspot changes the game—embedding skills directly into the platform to unlock AI-powered adaptive learning and personalized coaching that drives measurable growth.

GTM

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM

Highspot

JULY 29, 2025

Sales reps who leverage task automation tools and AI are more likely to meet quota. Free Resource Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth Download Now Think about how you automate everyday tasks: everything from paying bills, to setting calendar reminders, to creating grocery lists.

Go To Market

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. Leveraging Investors for Growth Another underutilized growth channel?

Technical Sales

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. Considering the prediction that AI will power 95% of customer interactions by 2025 , there’s no time like the present to invest in this invaluable sales ai software. Most sales leaders find themselves in an endless struggle to find time to coach and manage their teams.

Conversion

Highspot

AUGUST 12, 2025

Source: Highspot State of Sales Enablement Report 2025 ) Why increasing sales velocity is a strategic imperative for go-to-market teams “Top sales leaders don’t rely on assumptions or high-level process maps,” Gartner Sr. 37% sales pros said “being slow to recognize and adapt to changing buying behaviors” deters revenue growth.

Pipeline

SaaStr

JUNE 29, 2025

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021.

Growth

Highspot

FEBRUARY 28, 2025

Artificial intelligence (AI) is transforming how sales teams operate, with AI-enabled teams seeing 83% higher revenue growth than teams not using AI. Platforms like Highspot automatically capture and summarize meetings so your sellers can focus fully on customer conversations. But what if you could change all that?

Follow-up

Salesforce

AUGUST 5, 2025

Nick presenting at Dreamforce 2025 [Image credit: Nick Sablich / Salesforce] Samuel adds that proactive calls, especially for new team members, are crucial for setting expectations and guidelines, much like preparing for any team endeavor. We can’t wait to meet you! Ready to make an impact?

Engineering

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Show up at team meetings to understand challenges firsthand. Use the tools yourself.

Finance

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM

Highspot

JUNE 24, 2025

. “Leaders are busy—spending one or two hours in role plays isn’t scalable,” said Niyati Parikh, Dean of Sales College at Visa University at Visa, shared for our State of Sales Enablement Report 2025. Can I ask, are those other tools meeting all your must-haves?” Simple: Make them safe and relevant. What worked?

Objectives and Key Results