SaaStr

JUNE 6, 2025

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! billion in Q1 2025 , down from $2.33 billion in Q1 2024. What’s Driving the Decline?

Territory 84

Territory Growth Price Contract 84

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 116

Retail CRM B2B Education 116

SaaStr

APRIL 28, 2025

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. years later. Now well above $1.3B

Product 104

Product Transportation Growth Launch 104

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Not all, but many. #6.

Legal 93

Legal Contract B2B Growth 93

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth 75

Growth GTM Product Government 75

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 83

B2C CRM B2B Engineering 83

SaaStr

DECEMBER 2, 2024

You are lucky if your initial product still matters 5 years in. And you are even luckier if your initial product is even relevant 10 years in. So I’m signing up for 2025. I know, or at least I hope, many of you are building your 2025 plans now. If not, what would it take in 2025 to actually matter again?

B2B 123

B2B Growth Start-ups Conversion 123

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. Discounts start at 10 or more, call us for enterprise pricing…… We’ve trained 1000s of people, SaaS, industrial bathroom supplies, food processing, industrial products, retail banking, insurance, real estate, professional services.

GTM 122

GTM Real Estate Objectives and Key Results Objection handling 122

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The market is once again rewarding recurring revenue models and predictable growth patterns. That’s not a typo. above IPO price.

B2B 73

B2B Price Growth Strategize 73

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

B2B 113

B2B Growth Customers Drivers/motivators 113

Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Free users are upgrading to starter products.

Cross-sell 122

Cross-sell Growth CRM Up-sell 122

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus. 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI.

Growth 109

Growth Meeting Start-ups Closing 109

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% annual sales growth of $5.29 annual sales growth of $5.29

Retail 121

Retail Government Territory Price 121

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 122

Retail Represent Growth Price 122

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And This has ignited a new battleground, reminiscent of the age-old startup vs. incumbent struggle.

CRM 132

CRM Technology Technology Engineering 132

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. acquisition and later scaling Cartas revenue from $20M to $450M, Jeff has seen every kind of market cycle, product pivot, and team evolution. Others stand the test of time. Theyre timeless.

Growth 70

Growth GTM Cross-sell Negotiate 70

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct.

CRM 116

CRM Trust Service Closing 116

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 122

Price CRM Launch Follow-up 122

SaaStr

DECEMBER 19, 2024

And while Salesforce’s growth has slowed dramatically the past 2 years, it did bounce back a bit last quarter, and its stock is up 33% this year. Salesforce and Benioff are all in on agents and AI for its platforms. They know they can sell it, and they need to sell it now. They need 2,000 new sales execs for that. SaaS is Back.

Sell 122

Sell Up-sell Sales Contact 122

SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. As growth slowed, almost everyone looked to price increases.

Price 117

Price Contact B2B Growth 117

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

FEBRUARY 16, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. The common thread?

Growth 83

Growth Follow-up Start-ups Product 83

SaaStr

MAY 5, 2025

Ok about 2,000 of you have already picked your 2025 SaaStr Annual + AI Summit sessions so far and here are the top sessions … for now: 1. The New Rules of SaaS Growth: Whats Next for AI, PLG, and Revenue Scale with HubSpots CEO 2. Kick-off to SaaStr Annual 2025 with SaaStrs Founder & CEO 4.

GTM 70

GTM Pitch Growth Closing 70

Salesforce

APRIL 30, 2025

In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

DECEMBER 20, 2024

” Smith also talked about the fast growth of retail media and CTV. Another new horizon is the ability to use LLM capabilities to search for products and services. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Email: Business email address Sign me up! Processing.

Retail 124

Retail Networking Clients Follow-up 124

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. Product marketing analyzes market trends and customer feedback for effective positioning.

Drivers/motivators 128

Drivers/motivators Strategize B2B Growth 128

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Heres a recap of everything that matters from Google Marketing Live 2025. Its becoming a co-strategist.

Campaign 90

Campaign Start-ups Promote Conversion 90

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. No one else was even building anything like this.

Launch 112

Launch Represent Niche B2B 112

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” Marketing, product development, IT, data science and HR are five examples.

X-functional 122

X-functional Finance Represent Territory 122

Sales Hacker

NOVEMBER 1, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized. Check out Attention.

Product 100

Product Growth GTM Hospitality 100

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. The 4 key considerations for aligning product and GTM strategy to drive growth 1.

GTM 97

GTM Cross-sell Finance Price 97

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. Feeling that AI FOMO? You’re not alone.

GTM 111

GTM Real Estate Represent Territory 111

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Let them break rules, ignore processes and do whatever it takes to drive growth. They’ve stopped playing defense.

Pipeline 130

Pipeline Contract Campaign Growth 130

SaaStr

JUNE 6, 2025

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1.

Territory 59

Territory Pitch Price Finance 59

Salesforce

APRIL 17, 2025

Since launching Marketing Cloud Growth and Advanced Editions last spring, weve been expanding access worldwide with data residency and channel support. Heres a look at how the product has evolved: Which regions can access Marketing Cloud Growth and Advanced? These customers can purchase WhatsApp as an add-on (similar to SMS ).

Growth 95

Growth Territory Launch Promote 95