Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 122

GTM Go To Market B2C Objectives and Key Results 122

Martech

DECEMBER 18, 2024

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). ” Paranoid about the price. Fixing rather than buying new.

Price 109

Price Clients Drivers/motivators Technology 109

SaaStr

JUNE 21, 2025

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. The results may change how you think about building software. AI-native + mission-critical = strong performance (Palantir +165%, ServiceNow +12%).

B2B 101

B2B Government Healthcare Contract 101

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 124

Customers Government Healthcare Hospitality 124

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. Know as much as you can about changes in competitive propositions, people, partnerships and pricing. You can pretty much count on the fact that your best competitors know all that about you.

Transportation 264

Transportation Real Estate Construction Government 264

Partners in Excellence

MARCH 20, 2025

Discounts start at 10 or more, call us for enterprise pricing…… We’ve trained 1000s of people, SaaS, industrial bathroom supplies, food processing, industrial products, retail banking, insurance, real estate, professional services. Choose all those you want! Do you need training? The post "We Need Training."

GTM 122

GTM Real Estate Objectives and Key Results Objection handling 122

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. above IPO price. returns from their initial pricing. returns from their initial pricing. But Circle isn’t alone.

B2B 73

B2B Price Growth Strategize 73

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

67

67

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 117

Retail Government Territory Price 117

SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. To raise prices even more? On top of a fairly expensive base price.

Price 117

Price Contact B2B Growth 117

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Dig deeper: Will AI agents conduct the martech orchestra in 2025? off the listed price. Top categories.

Retail 112

Retail Price Up-sell Sell 112

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 117

Price CRM Launch Follow-up 117

Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. AI-assisted email scheduling No 2025 list would be complete without mentioning AI-powered advances. The post 5 email marketing tech essentials for 2025 success appeared first on MarTech. Dig deeper: Email marketing strategy: A marketers guide 2.

Transportation 123

Transportation A/B testing Trust Campaign 123

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The DAP figure is the number of people accessing any one of its apps. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 117

Retail Represent Growth Price 117

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government 108

Government Legal Engineering Growth 108

SaaStr

MAY 1, 2025

They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1. Have They Sold at Your Price Point? Make sure theyve sold at a similar price point before. Would You Buy From Them?

Trust 103

Trust Sales Up-sell Price 103

Sales Hacker

JUNE 13, 2025

2025 is a different world. The venture market in 2025 is more bifurcated than ever. At the Series B stage, Q1 2025 saw more total capital raised than previous quarters, despite fewer deals closing. The real bottleneck is Series A Raising a priced seed round is no longer the milestone it once was. for digital companies.

GTM 85

GTM Drivers/motivators Growth Go To Market 85

SaaStr

JUNE 6, 2025

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1. Align sales comp with net revenue retention, not initial ACV 3.

Territory 56

Territory Pitch Price Finance 56

SaaStr

NOVEMBER 5, 2024

The price for a booth is just a small part of the overall soft and hard costs. See everyone at 2025 SaaStr Annual, in MAY this time, May 13-15!! Because all categories work. At the end of the day, events are a ton of work. So if you are doing them, the data suggest lean is as much as you can. Upgrade, Go Big.

Price 109

Price 109

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

Negotiate 83

Negotiate Price Legal Engineering 83

Sales Gravy

OCTOBER 15, 2024

Whether focusing on mindset, productivity, or pipeline building, OutBound 2024 has something for every salesperson looking to finish the year strong and charge into 2025 with fresh energy. Every seller faces friction at some point, whether it's objections from prospects, hesitations in decision-making, or issues with pricing.

Sell 97

Sell Pipeline Lead generation Networking 97

SaaStr

JUNE 22, 2025

The IPO market has been … on fire in 2025. Perhaps most importantly, Navan is on track to achieve profitability in 2025, addressing the market’s newfound emphasis on sustainable unit economics over pure growth. The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors.

B2B 70

B2B Appointment E-commerce Represent 70

Sales Hacker

JANUARY 24, 2025

Pricing and packaging is the link between product and growth Pricing and packaging are more than just setting a pricethey help customers understand the value of your product, how they use it, and whether they stick with it long-term. Many companies overthink pricing or delay important decisions.

GTM 95

GTM Cross-sell Finance Price 95

SaaStr

SEPTEMBER 19, 2024

No complaints on pricing if you buy last minute! The post SaaStr Annual 2025 is May 13-15 in SF Bay!! Tickets now are the cheapest they will ever be and are fully refundable outside a ~30 day window before Annual. As low as $549 (!) So grab tickets NOW to save the most. And bring your whole team!! appeared first on SaaStr.

Pipeline 127

Pipeline Price B2B Closing 127

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech.

CRM 55

CRM UX Contact Finance 55

Partners in Excellence

FEBRUARY 8, 2025

Is it something unique about their products, the absence of competition, clever marketing/outreach programs, leveraging thought leadership, something in their sales process, their pricing? <div class="post-info"> Posted on February, 2025 </div> appeared first on Partners in EXCELLENCE.

Customers 62

Customers Clients Strategize Technology 62

Sales Hacker

NOVEMBER 29, 2024

The number of shares to be offered and the price range for the proposed offering have not yet been determined. More for your eyeballs ServiceTitan, a service management software that helps home service businesses, filed publicly for a U.S. However, ServiceTitan did shed some light on its financials.

GTM 109

GTM Real Estate Represent Territory 109

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. To stay ahead, you need the right external tools.

B2B 103

B2B GTM Clients Launch 103

SaaStr

JUNE 7, 2025

as of April 2025, the growth trajectory has flattened since late 2024. I pay more for AI subscriptions than I do for my car lease — Matthew Berman (@MatthewBerman) June 5, 2025 Why the Slowdown May Be Real Several structural factors suggest this isn’t just a temporary pause: Implementation complexity has caught up with enthusiasm.

Growth 112

Growth Represent Government Pipeline 112

SaaStr

MAY 27, 2025

Lemkin (@jasonlk) May 27, 2025 10 Unexpected Learnings from SVB’s 2025 State of the Markets Report Beyond the AI boom headlines, the 1H’25 data reveals surprising shifts that could reshape how we think about venture capital, startup operations, and the innovation economy. Why It Matters : With $1.4T

Price 67

Price Government Launch Technology 67

SaaStr

JUNE 11, 2025

✨ Lemkin (@jasonlk) June 5, 2025 5 Interesting Learnings for B2B and SaaS Founders from Circle’s IPO: 1. The B2B / SaaS Parallel : Many SaaS companies build their entire business on one pricing model, one customer segment, or one distribution channel. Circle trading at $85 up from $31 IPO price.

B2B 95

B2B Healthcare Government Finance 95

Martech

JUNE 24, 2025

Dig deeper: Salesforce introduces new Agentforce pricing models Enhancements to the Agentforce architecture Agentforce 3 includes an enhanced Atlas architecture with lower latency, greater accuracy, global availability, and additional control options through new LLMs hosted on Salesforce infrastructure.

65

65

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? 6 key considerations when evaluating AI in martech Here’s how I evaluate if I’m looking at actual AI or old logic with a new label and higher pricing. But you need to know what you’re buying, especially if it comes with an increased price tag. Processing.

Price 91

Price X-functional User Experience Technique 91

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Pricing : Free plan available. Pricing: Custom pricing based on team size. Side note: I dont *love* how complicated it is to find pricing information.) Lets get started!

Price 52

Price Sales CRM GTM 52

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

SaaStr

MAY 27, 2025

Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time.

Government 56

Government Strategize Price Growth 56

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.

Launch 111

Launch Represent Niche B2B 111