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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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The 2025 Selling Year – Half Gone or Half Remaining?

Sales Pop!

As we wind down 2025’s second selling quarter, we can check our performance versus our YTD quota to see exactly where we stand. And whether you are north or south of the 100% equator, 2025’s halfway point represents time that’s gone. Remember that SWOT analysis you conducted on your territory to prepare for 2025?

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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. In 2025, look for AI to help automate the processes and workflows behind these experiences. Processing.

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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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Why marketing benefits when it provides forecasted guidance

Martech

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. A hallmark of a linear function is that its performance can be represented on a Bell Curve. It’s made a big difference in my career, but I think it may be making the biggest difference today.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM
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eCommerce on Fire: Back to Pandemic Highs (And What Shopify’s $75B Quarter Tells Us)

SaaStr

In May 2025 ecommerce just hit 20.21% of total retail sales – a whisker away from April 2020’s panic-buying peak. Look at Shopify’s Q1 2025 numbers that just dropped: $74.75 What Changed Between April 2020 and May 2025? In 2025, they’re choosing to stay there. This time, there’s no pandemic.