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The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.
The Enterprise-Grade Platform That Makes AI Voice Agents Actually Work at Scale We’re proud to announce that Syllable is returning as a partner for SaaStr Annual + AI Summit 2026 , following their tremendous success and impact at our 2025 event. Pay only for what you use with transparent pass-through pricing for 3rd party integrations.
While your competitors fight for attention among mid-level managers and individual contributors, SaaStr delivers direct access to the 68% VP+ executives and 36% CEO/Founders who control enterprise budgets and make final purchasing decisions. Start dominating where industry leaders gather, evaluate solutions, and make purchasing decisions.
Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. Digital health company Hinge Health’s May 2025 debut particularly stands out—the company priced at $32 per share (top of its range) and opened at $39.25, closing up 17% on its first day. valuation, raised $2.5B
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers tell the story: Q1 2025 : 39% revenue growth year-over-year, with U.S.
If a prospect asks about integrations, pricing details, or implementation requirements that you’re unsure about, you’ll simply ask your AI, and it will provide the perfect answer in real-time. It can handle pricing questions, objections, and proposals without emotional baggage or commission pressure.
Technical Sales is Now Table Stakes : Enterprise sales reps must understand technology applications deeply enough to have credible conversations with both business executives and technical teams. “You need to know the application of technology to business. The days of relationship-only selling are over in AI-adjacent markets.
Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS.
Bottom Line Up Front Jason’s Directness : “It will be the biggest issue of 2026, I think, in B2B AI is just the inability to recruit talent… If you think your answer is to go hire a VP of AI that wears a tie and is studying things like just shut the startup down.” revenue exemplifies this dynamic.
Budget Cycles Are Misaligned Most large enterprises finalized their 2025 technology budgets in Q3 2024, when AI was still viewed as experimental rather than operational. The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations. Price pressure is coming.
One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. As one investor put it, “Intelligence is available at a price that’s declining by log orders of magnitude every year.” That’s a DPI game.
Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.
” Bottom Line : One AI strategy doesn’t fit all—segment by user, not by technology. Design for portability or get held hostage by pricing changes. Implement usage-based pricing or face margin compression. All other companies: 18% in 2025, 28% in 2026. The Multi-Model Strategy Is Real – Average 2.8
It’s just a price adjustment after all, notes Jason. And even if their price is adjusted to the IPO price, that’s still a 0% gain. Microsoft wouldn’t open-source Windows because they still have pricing power there. But does it really matter? After 4+ years.
More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.
Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.
Salesforce’s technology helps companies of all sizes deliver customer and employee success from anywhere. The customers, partners, and technology professionals that make up the Salesforce ecosystem are seeing endless growth and opportunity. trillion in new business revenues worldwide by 2026. new jobs by 2026.
By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The way that the democratization of the technology is making it so accessible. No one is giving 20% off coupons when the price tag is many tens of thousands of dollars.
As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. trillion by 2026.
Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. AI cold calling uses artificial intelligence technology to make the traditional cold calling process more effective and less time-consuming. Pricing: Free. Pricing : Plans start at $30 a user per month.
Despite this, these teams are often siloed off from one another, causing inefficiencies, data inconsistencies, and misaligned technology and objectivesall of which hinder revenue growth. In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026.
That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). And the opportunity to play an active role in the global adoption of technology without having to write a line of code. occupations. Professional growth. A valuable network. Skill development.
The concierge can reply with links to top-rated bars that fit the description, and also offer a personalized discount based on the customer’s historical sales data, preferred price points, and more. NLP is the technology that makes interactions with chatbots feel more like human conversation. trillion by 2026.
In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. Before choosing any technology for implementation, they thoroughly investigate the vendor. This solution leverages data from your product catalog and implements rules-based pricing strategies to generate error-free quotes.
Selecting a specialist marketing agency allows you access not only to their deep understanding but also to the latest tools and technologies they utilize in delivering results. These firms have access to the latest software platforms and technologies that provide insights into improving these areas, leading to increased sales.
It’s a lot of technology and automation. Manufacturers have doubled down on just a whole host of disruptive technologies over the last couple of years, whether that’s connected technologies or Internet of Things, or obviously AI is the latest. They’re investing in new technologies. Talk about culture.
Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. As technology advances and consumer behavior shifts, businesses are increasingly exploring dynamic pricing to optimize their operations and improve profitability.
SMBs are building amazing online stores where they showcase the best products in the most visually appealing way, selling brands, and reaching more people.According to our latest Connected Shoppers Report : 75% of retailers say AI agents will be essential by 2026. 53% of shoppers discover products on social platforms up from 46% in 2023.
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