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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

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Best Career Opportunities After MBA In The USA

Sales Pop!

Are you fond of brand promotion, customer service, creativity, or content marketing? These professionals work closely with the operations team of a company and devise strategies to promote the brand in the market. The average payout of an IT manager in the USA is $142,530 per annum and is predicted to grow more by 2026.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts.

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What is generative engine optimization (GEO)?

Search Engine Land

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

AI Will Fill Gaps You Never Knew Existed One of the most surprising aspects of SaaStr’s AI deployment was discovering unexpected use cases. This represents perhaps the most profound change: customer expectations will fundamentally reset.

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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Increases cart size, betters customer service, offers promotions, and increases lifetime value. She expects this and other genAI search innovations will mean huge changes in digital marketing.

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Create and foster a culture of inclusion Discover the Salesforce Training Provider Program See how hiring diverse talent makes a significant business impact. The Salesforce ecosystem is growing, with 9.3