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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority.

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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Respondents represent 21 countries across five continents. Processing. 27 through Dec.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

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Why we care about B2B marketing: A guide for marketers

Martech

B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. The more your clients feel valued, the more likely they are to use your services and keep coming back for more. trillion by 2026. Resources for learning more about B2B marketing. What is B2B marketing?

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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched).

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AI Is Everywhere — But Are You Building it Responsibly?

Salesforce

It suggests recommended content on your favorite streaming service and helps you avoid traffic while your drive. With applications in fields from medical research and retail services to logistics and personal finance, the global AI industry is projected to reach annual revenue of $900 billion by 2026, according to IDC.

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How to Kick Off Your SaaS Sales Career

Hubspot

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). However, the success rate depends largely on the quality of the product/service the AE is selling.