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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. But by 2028, most of these disciplines will be unrecognizable or obsolete.

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Smart home technology is just what homeowners are looking for. Does this company exist?

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Four steps to an AI-ready insurance revenue org

Highspot

A 2024 survey from Earnix found that 77% of insurance companies still use outdated, legacy technology Even as fast-moving InsurTech startups disrupt the industry, insurance companies are still slow to embrace new technologies like AI. But with technology evolving faster than ever, you cant afford to ignore the value offered by AI.

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. billion in 2023 to $7.91

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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

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The State of AI in Sales

Sales Hacker

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies.

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Reinventing the digital experience platform

Martech

Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Processing.Please wait.