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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

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5 Ways We’re Bringing Our Values to Life at Dreamforce

Salesforce

Our company values of trust, customer success, innovation, equality, and sustainability drive everything we do. As we gear up for Dreamforce , our annual gathering of thought leaders, industry pioneers, and trailblazers, we’re excited to delve deeper into how these values are shaping the future of business and technology.

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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

” This was the mantra repeated again and again by IAB CEO David Cohen in his opening keynote address to the Annual Leadership Meeting convened this week, both virtually and in-person, in New York City. By 2030, he said, more than 85 million tech jobs could go unfulfilled. “What does it have to do with diversity? Everything.”

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask.

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

We need to cut emissions in half by 2030 and to near zero by 2050. Next, by examining third-party ratings and other independent evaluations, organizations can understand the impacts of their carbon credit purchases and ensure that they meet or exceed quality standards. Challenge 2: We need more high-quality carbon credit projects.

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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

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