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On Pricing, Discounting, and Value

Partners in Excellence

All are premium priced and have the brand image of the most expensive, prestigious brands in the world. They sell low priced products, typically around $1 (Though I have seen products at the outrageous price of $7). They want to be “America’s General Store, offering consumers everyday low prices.”

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Salesforce: Shoppers are saving their big moments for later in 2024

Martech

Last year’s price-conscious shopper is still with us We sat down with Caila Schwartz, director of consumer insights and strategy for retail and consumer goods at Salesforce, to get a deeper perspective on the stats. “It’s a balance for retailers right now, margins and profitability against deeper discounts.”

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Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract?

SaaStr

Dear SaaStr: What’s a Resonable Discount for an Annual Contract? First — you don’t want a true net discount at all. What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue positive. Any additional multi-year discounts (e.g., How About a 3 Year Contract?

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Are You Confident Enough In Your Value Not To Discount?

Partners in Excellence

Discounting has reached Pandemic levels. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically applied discount, or hints at a discount. Something like, “Buy by the end of the month and I can discount 15%!

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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

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Discounts, Expiring Deals, and Urgency: Understanding Human Behavior in Sales

SaaStr

A few things I’ve observed about human behavior, negotiation, and good and bad sales processes in SaaS: Customers that expect a discount really expect a discount. It’s easier to mark up the pricing a bit. The amount of energy it takes to stick to a “no discounts” policy once you pass transactional pricing is … high.

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Digital commerce gets off to a slow start in Q1

Martech

Average order value dropped slightly while average discount rate stayed the same (18%). Lagging order volumes and increased prices drove these results. Recall that online shopping broke records in Q4, 2023. Digital traffic grew 1% YoY, digital commerce 2%. And while U.S. Caila Schwartz, Salesforce Why we care.

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