Martech

MAY 17, 2024

Add earned media — a specific type of PR — to the mix, and things get even murkier. Today, PR generally refers to engaging with the media to amplify a specific event, announcement, or moment — i.e., good and exciting things for your company. The third category — earned media — is often the most confusing or misunderstood.

Legal 104

Legal Launch Trust Campaign 104

ClickFunnels

OCTOBER 24, 2021

Want to get more leads for your mortgage brokerage? Okay, so before we get into the Value Ladder, let’s talk about websites. There’s a principle in sales that you need to know to understand this: “A confused mind always says no”. Now, you might be thinking, “But my website isn’t confusing!”. It’s a yes or no decision.

Lead generation 246

Lead generation Real Estate Niche Promote 246

Partners in Excellence

AUGUST 18, 2023

” In some sense, it’s true, it does pass, something else comes up, and the confusion continues. We can’t hunker down and do nothing–thinking things will pass and return to normal. As I train, I’ll move to other things, but managing my breathing has the highest impact on my performance.

Sports 104

Sports Start-ups Customers Process 104

ClickFunnels

JANUARY 31, 2022

In fact, the chart above seems to indicate that there’s a lot of confusion among marketers because lead generation should be everyone’s top marketing priority. But this confusion among marketers is good news for you: Simply making lead generation your #1 marketing priority might be enough to gain a competitive edge! Again, confusion!

Lead generation 275

Lead generation Niche Campaign B2B 275

Partners in Excellence

MAY 31, 2024

How does the work actually get done?” ” There was silence, confused looks. Where do things fall through the cracks?” Without this, we don’t understand how the organization works, how work gets done, where the holes are, where the overlaps and conflicts are. “What do you mean, Dave?”

GTM 104

GTM Inside sales Service Customers 104

Search Engine Land

APRIL 11, 2024

The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. He shared his thoughts on X : “Google Ads is getting weird AF. Or is this a sign of things to come?”

User Experience 109

User Experience Engineering Service Process 109

SaaStr

MAY 9, 2024

The first time I worked at a start-up, I was confused. I took 2 vacations, but was called back from both early to get back to work. I didn’t get it, though. At least, they are almost always thinking about their companies, how to fix things, do better, create new ideas, recruit great new managers, etc.

Start-ups 86

Start-ups Service 86

Partners in Excellence

JANUARY 23, 2024

It’s not strategy, process, tools, talent, structure, execution or all the other things that consume leaders. It’s finding the time to do these things. If you can’t do this, you haven’t thought through things deeply enough. And we confuse ourselves and our people on what’s really important.

Objectives and Key Results 111

Objectives and Key Results Technique Presentation Closing 111

Partners in Excellence

APRIL 1, 2024

You get far more “value” from us. ” They have to figure things out and find some way of justifying the outlay to management. If we are selling them a piece of capital equipment, there are things like site prep, installation, maintenance, power and so forth.

Price 121

Price X-functional Presentation Represent 121

Partners in Excellence

MAY 27, 2024

Underlying our GTM strategies, we’ve always thought our jobs is to get our customers the information they need. It turns out, getting information is not the challenge customers are facing. It turns out, getting information is not the challenge customers are facing. The customer is overwhelmed, overloaded, confused.

GTM 73

GTM Education Prospecting Presentation 73

Partners in Excellence

FEBRUARY 14, 2024

She wanted to get some new apps, but was struggling to get them on her phone. I found the apps in the App store, clicked on “Get” and nothing happened. With that as an analogy, I see the same thing with sellers (and too many leaders). world, but things have changed. We get work done differently.

Technology 99

Technology Technology Up-sell Meeting 99

Partners in Excellence

APRIL 19, 2024

CEO: Hmmmm, and you’ve only been in the role for about 18 months… Dave: Yep, but I get things done quickly! CEO: I’m confused, even though you drove great growth, the financial losses were far greater than the results you produced. I can do the same thing for you! Our sales cycle was about 15 months.

Quota 121

Quota Growth Prospecting Start-ups 121

Martech

DECEMBER 23, 2022

Confusion instead of synergy. Long-time sellers who’ve been with the vendor for years are constantly dealing with new sales motions, struggling to keep pace with a go-to-market story that creates confusion in the marketplace instead of synergy. . It’s a composable digital experience platform. Here’s my advice.

Technology 103

Technology Technology Go To Market Prospecting 103

SaaStr

MARCH 31, 2023

Like many things, my thinking on this has evolved over time. It’s very confusing who makes decisions ultimately. If CEO #1 says do A and CEO #2 says do B, it’s just so confusing, again. I’ve worked in a 2-founders-are-equal environment, and it is confusing. Yes, having 2 CEOs can make it confusing. It can work.

Trust 90

Trust Prospecting Product Process 90

Search Engine Land

AUGUST 15, 2023

Metric and calculation changes in UA vs. GA4 A fundamental area of confusion for Google Analytics users transitioning from UA to GA4 is that GA4 uses different metrics and calculations than UA. I’ll use a specific example to demonstrate how you can get tripped up here. Get the daily newsletter search marketers rely on.

Quota 89

Quota Engineering Start-ups Presentation 89

Martech

DECEMBER 5, 2023

The best thing I could say about this email is that it gave me plenty of fodder for discussing what goes wrong when you turn your lead generation process to AI and automation. My second response : How did you get my name? This was a big-time, confusing failure. This is what my company, Holistic Email Marketing, does.

Pitch 107

Pitch Contact Follow-up Clients 107

Partners in Excellence

NOVEMBER 3, 2023

One of my favorite things to do on Friday mornings is to listen to Matt Heinz and Brent Adamson’s “Coffee with Brent/Matt.” It’s huge fun–and every once in a while they get onto some really interesting issues. Perhaps doing things humans can’t easily do. People are replaceable widgets.

Technology 117

Technology Technology Conversion Clients 117

Martech

MARCH 5, 2024

It even asked me to trust getting a call from a random “1-800” number on top of that. However, in my particular case, it only caused confusion. Such low-code/no-code integration tools are helpful when things need to move at the speed of business, but there are some barriers to accomplishing them quickly.

Meeting 91

Meeting Represent Contract UX 91

Search Engine Land

MARCH 6, 2023

Following a rushed introduction of Bard, there has been confusion within the search industry. Google is to blame for much of that confusion for the way it introduced Bard at the same time as it teased “AI-powered features” coming soon to search. Why the confusion. Why we care. ” Separating Bard from search.

Meeting 97

Meeting Engineering Product 97

Martech

MARCH 20, 2023

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. One of the great things about ChatGPT is that it understands normal language. One of the things it understands is what parts to ignore. Get MarTech!

CRM 95

CRM Customer Relationship Management Relationship Management B2B 95

Salesforce

OCTOBER 17, 2023

Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. But as the manor’s fireplace crackles and the conversations flow, it’s not long before strange things start to happen. Something isn’t quite right at AI Manor. Earn 2500 points by solving the mystery at Astro’s dinner party!

Start-ups 142

Start-ups Conversion Customers 142

Martech

OCTOBER 6, 2023

“If you’re an enterprise, then you’re probably relying on your agency to do a lot of the things these tools are doing and the agency has probably has come up with its own ways of streamlining that kind of activity.” Get MarTech! These should be globally available by next year. Image expansion. In your inbox.

Launch 136

Launch Conversion Process Customers 136

Partners in Excellence

AUGUST 3, 2020

But our measurement systems are getting increasingly complex. Second, are we measuring the right things? Is revenue/orders the only thing we should be measuring? I think we make the issue of measuring sales performance more complicated than it need be, because we confuse it with “compensating sales performance.”

Pipeline 155

Pipeline Quota Sales Negotiate 155

Search Engine Land

APRIL 5, 2024

An SEO audit helps you get up to speed and acts as a diagnosis Working with a new client or landing a new in-house role means you are completely new to a domain. Especially if no SEO team has a deep understanding of what you are dealing with, an SEO audit will help you to get up to speed. “ SEO audits are a waste of time.”

Hospitality 102

Hospitality Consult Clients Construction 102

SaaStr

JANUARY 12, 2024

Being in SaaS for a long time, he thought customer success would be the last thing you want to cut. If you make your customers somewhat successful, you’re going to get 112% revenue retention each year. You don’t get points for cutting costs at the end of the day. “You Is it the end of an era for customer success in SaaS?

Customers 98

Customers GTM Growth Clients 98

Martech

DECEMBER 20, 2023

The easiest way to keep things under control is to schedule regular audits and stick to them. Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year. If individual teams or users get to decide how they name their assets you will end up with chaos.

Territory 104

Territory Follow-up Start-ups Launch 104

Search Engine Land

MAY 8, 2023

PPC is getting more complex, and so does paid search terminology. ” The ones that confuse everyone, however, are the terms that have existed forever: search keywords, search terms, and search queries. Let’s put this confusion to rest since we have to live with all of the others.

Click Through Rate 99

Click Through Rate Closing Campaign Gaming 99

Partners in Excellence

NOVEMBER 7, 2023

We would co-mingle procurement processes with complex B2B buying processes, thinking they were the same thing. With some exceptions, for complex B2B buying, they get involved later in the process, supporting the actual purchase. But then we started to see things changing—at least for complex B2B buying decisions.

B2B 131

B2B Up-sell Contract Start-ups 131

Partners in Excellence

AUGUST 1, 2022

And then we get to compensation. We have things that are important beyond just revenue/quota. Plans that were so complicated, I gave up trying to figure things out and just focused on getting orders. It can be the basis for getting promotion, or increases in compensation. The performance plan is scorecard.

Quota 106

Quota CRM Promote Growth 106

Martech

AUGUST 23, 2021

Biometric tools are very good at telling us certain things,” she explained. But if you’re fixating on one thing versus something else it can mean interest, but it can also mean confusion, which is why we need some other signals to explain whether something attracted your attention. In this case, we had two conditions.

Drivers/motivators 131

Drivers/motivators B2B Promote Campaign 131

Martech

FEBRUARY 20, 2024

By explicitly telling readers what you want them to do, you eliminate confusion and guide them on their journey. Dig deeper: The art of natural funneling: How to lead your readers without forced CTAs Make it easy An opposite way is to get straight to the point and directly invite prospects to a specific meeting or action. Are direct.

B2B 99

B2B Prospecting A/B testing Click Through Rate 99

Search Engine Land

MAY 3, 2024

Here are a few things I wanted to share based on data Semrush shared with me, scouring through hundreds of SERPs and looking at the ranking patterns along with the sites themselves. Even just understanding what happened in terms of the HCU and integration (or lack thereof) into the core is a whole basket of confusion for various reasons.

Construction 128

Construction Follow-up Start-ups Presentation 128

SaaStr

MARCH 20, 2024

It was more like 1 out of 100, and the filter to get into that top 100 is extremely high. That’s how hard it can be to get funded. For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower. It shifts focus away from the things that are working.

Quota 101

Quota Finance Drivers/motivators GTM 101

Partners in Excellence

FEBRUARY 5, 2021

They thanked the sales people, they said they had a lot to think about and that they would get back to the sales people after they had discussed the meeting and what they had learned. They had done two things wrong. In reality, our customers are overwhelmed, they are confused. And more just increases their confusion.

Customers 104

Customers Clients Meeting Sales 104

Salesforce

JANUARY 8, 2024

A description of the goods, services, or property to be sold: This section should include as much detail as possible so that there’s no confusion about what the buyer will receive from the seller. Vehicles: A machine with an engine that transports people or things from point A to B. Why is a sales contract important?

Contract 110

Contract Process Legal Real Estate 110

Martech

JANUARY 8, 2024

While the changes don’t impact things like source, medium, or campaign, and are currently only available with Safari Private Browsing mode, they do modify tracking appendages from ad platforms to ensure that users cannot be identified at an individual level. The reason for this is one word: privacy. But there is opportunity amidst the chaos.

Drivers/motivators 121

Drivers/motivators Trust Government Represent 121

Partners in Excellence

APRIL 20, 2023

And along with that, more meetings discussing why things aren’t working and trying to figure out what more to do. So the things we needed to do in good times, we are now challenged to do more of those things with fewer resources in bad times. We spend less time on each thing, trying to do more of them.

Prospecting 88

Prospecting Meeting Closing Sell 88