SaaStr

MAY 14, 2024

Alex never really jumped on that bandwagon until now. These kinds of nonlinear use cases are possible today, where they weren’t before. Here’s what Cisco has found. It’s really good at repetitive, derivative work. GenAI is really good at context. Did You Say Hype Cycle? GenAI does change everything.

UX 89

UX Intrinsic Product Conversion 89

Martech

APRIL 18, 2024

Flagging these ads is possible because of the Global Placement ID (GPID) standard. The company morale was super happy and everyone is really engaged.” She added: “When you really break out carbon emissions [in marketing], everything has a carbon footprint. HSBC Bank aligning green operations with portfolio. Green venue.

Transportation 101

Transportation Finance Strategize Promote 101

Partners in Excellence

APRIL 3, 2024

We scour social channels for shortcuts; what are the easiest ways to prospect, how can I send more emails/make more calls, how do I close more deals with less effort, how do I leverage tools like ChatGPT to do the work for me, and on and on…… ? What experiences do we create that have the most impact?

Objection handling 116

Objection handling Construction Technique Drivers/motivators 116

Partners in Excellence

MAY 21, 2024

What if we started thinking of “problems?” ” In doing this, we define everything we do around the concept of, “What are the problems we are the best in the world at solving?” Aligning ourselves with how our customers tend to look at things is critical to identifying what’s important to them.

GTM 114

GTM Presentation Growth Product 114

Understanding the Sales Force

FEBRUARY 25, 2024

But it’s not really their fault. Well, not really. And based upon what I read this week, I learned there is a third contributing factor. The Top Sales Leaders quoted in the article are sales experts – like me – and I couldn’t believe what I read. What’s your excuse? It was good advice.

Sales 135

Sales Represent Pipeline Strategize 135

Search Engine Land

FEBRUARY 5, 2024

“So, in that sense, any plausible-sounding answer, whether accurate or factual or made up or not, is a reasonable answer, and that’s what it produces. You only have to say, ‘And then what happened?’ What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Teamwork 106

Teamwork Technology Technology Follow-up 106

Martech

MAY 2, 2024

Each role will have an agenda, meaning what it cares about and what motivates it. What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. You still don’t really know who is buying what. Purchasing agents Save money.

B2B 118

B2B Drivers/motivators CRM GTM 118

Partners in Excellence

OCTOBER 12, 2023

Or possibly, we incited them to think differently. And guess what, there is some sales person stirring things up. Trying to get the customer to think differently, to imagine new possibilities. Retention is really never about maintaining the status quo. But are all of these enough? The customer wanted to change.

Cross-sell 132

Cross-sell Up-sell Sell Customers 132

Partners in Excellence

OCTOBER 9, 2023

I’d really appreciate your feedback and ideas. At the same time, I write, perhaps too often about the rampant stupidity I see in so much of what we do in selling. I’m obnoxious and tough on much of what I see. Frustrated with the possibilities I see, but impatient with our pace in realizing them.

Consult 114

Consult Start-ups Conversion Up-sell 114

SaaStr

MARCH 26, 2024

Dear SaaStr: What Was it Like Acquiring Your First Customer? As a founding team, we didn’t know what to make of our first SMB customers, as they were very small — from $12 to $99 a month. What use cases did they really represent? The post Dear SaaStr: What Was it Like Acquiring Your First Customer?

Customers 84

Customers Contract Represent Start-ups 84

Search Engine Land

OCTOBER 5, 2023

What do the published emails say? What did John Mueller say? So, that’s something where on the one hand, we really have the strong separation between the two sides. ” “Our best shot at making the quarter is if we get an injection of at least [redacted]% , queries ASAP from Chrome.” SUBSCRIBE See terms.

Launch 109

Launch Price Campaign Engineering 109

SaaStr

FEBRUARY 10, 2024

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? It really does make a difference, adding one more truly great one to the team. But it’s possible you are doing better than you think. What it does need to be is someone at least 18-24 months further down the road than you. It always does.

Growth 120

Growth Product Customers 120

Martech

FEBRUARY 5, 2024

“So, in that sense, any plausible-sounding answer, whether accurate or factual or made up or not, is a reasonable answer, and that’s what it produces. You only have to say, ‘And then what happened?’ What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Teamwork 100

Teamwork Technology Technology Follow-up 100

SaaStr

MAY 13, 2024

How is this possible? Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. What I’ve learned from sponsors at the Annual is that folks that know how to do field marketing well — crush it with 10,000+ SaaS CEOs, founders, VPs, etc. in attendance. The difference?

Quota 90

Quota Pipeline Follow-up Start-ups 90

Partners in Excellence

SEPTEMBER 1, 2022

Sometimes observing what’s going on, sometimes as a contributor. And every once in a while, someone tries to win by the verbal equivalent of “slamming the ball,” defeating the other, but no one has really won. What do I want to learn? What do I think I can contribute to other’s learning?

Trust 116

Trust Meeting Conversion Gaming 116

Search Engine Land

MARCH 26, 2024

For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. What YouTube is saying. If the audience doesn’t really care whether you uploaded it at three in the morning or seven at night, then the algorithm shouldn’t care either.” Live videos.

Strategize 110

Strategize Process Product 110

Partners in Excellence

MAY 22, 2024

We know: The majority of buyers are doing everything possible to minimize seller involvement. But what about the simple transactional processes. What happens when the buyer is very knowledgeable about what they are doing, where they have deep experience in buying, where the risk is very low, consequently FOFU is non-existent?

B2B 100

B2B Technology Technology Sell 100

SaaStr

MARCH 15, 2024

that doesn’t really work for a founder. But you do need to take care of yourself, at least as much as possible. What works: Go hire one great VP. What Should I Do? Quiet quitting, feeling sorry for yourself, working 30 hours a week, etc. It may feel good in the short term, but it doesn’t work. appeared first on SaaStr.

Gaming 93

Gaming Engineering Start-ups Product 93

Martech

APRIL 29, 2024

When shiny object syndrome strikes, the world is full of possibilities, if your team can just invest in a few tools to improve engagement, identify in-market buyers or send that right message at the absolute right time. Marketing teams are struggling to work with what they have. But maybe none of this really matters.

Technology 86

Technology Technology B2B Process 86

Search Engine Land

APRIL 16, 2024

Yet, the article ultimately does answer the question (“the best printer is still whatever random Brother laser printer that’s on sale”) – perhaps in the most ludicrous way possible. “People seem to really enjoy it,” Mueller posted on X. clicks) play a huge role in what ranks and what doesn’t.

Gaming 112

Gaming Engineering Technology Technology 112

Search Engine Land

NOVEMBER 27, 2023

PPC consultant Kristian Maltzahn, who was the first to flag the feature on LinkedIn , told Search Engine Land: “YouTube the Shorts format is what everyone is talking about right now, so I’m really excited about this!” What Google is saying. ” Getting started. Business email address Subscribe Processing.

Campaign 123

Campaign Engineering Consult Start-ups 123

Martech

MAY 7, 2024

We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.” I try to be as clear as possible in my request and double-check to make sure it is clear. Stakeholders can see: What tasks my team is working on.

X-functional 103

X-functional Follow-up Meeting Strategize 103

Partners in Excellence

NOVEMBER 7, 2023

But when we think about it, they are really different. They have structured processes oriented to doing their jobs as effectively and efficiently as possible. These sellers tended to ignore or not care what the buyer was doing. Time and time again, sellers executed those steps, ignoring what the customer had to do to keep up.

B2B 129

B2B Up-sell Contract Start-ups 129

Understanding the Sales Force

MAY 29, 2024

So if the Closing Argument is similar to Presentation Approach, then what does Closing have to do with, well, closing? The average score for all salespeople (out of 100 possible points) is only 28 and only 5% of all salespeople possess the Closing Competency as a strength. It’s a presentation and close in one.

Closing 83

Closing Consult Presentation Represent 83

Martech

MARCH 7, 2024

” “When I’ve heard people say this advantages Google,” mused Ken Weiner, CTO at contextual advertising platform GumGum, “I get the sense that what it means is, everybody else has to use this privacy sandbox but Google itself. GumGum, with its stake in contextual advertising, is one.

Advertising/ Marketing 112

Advertising/ Marketing Click Through Rate Cross-sell Government 112

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Those are the demographic of accounts that we found are really looking to deliver an English ESL or a Spanish-to-English program.

Agriculture 117

Agriculture Territory Construction Manufacturing 117

Partners in Excellence

MARCH 4, 2024

He got into selling, without really intending to do so. Why I Love Selling: A Journey of Curiosity In response to a conversation initiated by my “LinkedIn friends” David Brock and Christian Maurer, exploring the essence of what we love about selling, I found myself reflecting on my own journey. Enjoy this fascinating story!

Sell 77

Sell Territory Manufacturing Represent 77

SaaStr

NOVEMBER 23, 2023

Dear SaaStr: What Are Some Things That Make a Founder Look Naive? Hiding that they don’t really have a CTO, or that they’ve already raised a ton of money, or other big issues. Hiding that they don’t really have a CTO, or that they’ve already raised a ton of money, or other big issues. Sometimes this is possible, but it’s rare.

90

90

Salesforce

NOVEMBER 3, 2023

What is an LLM? In fact, some AI tech leaders predict hallucinations will never really go away.) So what’s a well-meaning business to do? In other words, your LLM needs to provide an environment for data that’s as free of bias and toxicity as possible. Train your own LLM Thinking of adding generative AI to your business?

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Search Engine Land

OCTOBER 19, 2023

A Microsoft spokesperson explained that Target CPA and Maximize Conversions have been designed to help “advertisers reach their target audience with minimal effort”: Maximize Conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. What are Audience Ads? Lauren Tallody, Sr.

Conversion 113

Conversion Territory Strategize Engineering 113

Spiro Technologies

JUNE 3, 2024

Transcript Ray Dick: If we can’t get to young people and inspire them in fifth or sixth grade or younger, we’ve already really missed our chance. What we really have to do is show people, young people and those that influence them, parents, counselors, peers, friends, that manufacturing really is cool.

Manufacturing 59

Manufacturing Electricity Education Territory 59

Salesforce

JANUARY 3, 2024

On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless. Stand-ups can be an opportunity to identify what needs further explanation. It kept everyone on track to meet the spirit of what the user desired.

UX 105

UX User Experience Clients Meeting 105

SaaStr

FEBRUARY 5, 2023

Dear SaaStr: What Are Some Realistic Ways To Get Rich in 5 Years? Work for (x) the very best possible person you can at (y) the very best possible start-up/successful tech co. The early employees — often really well. It’s when you just start to get really good at something. Importantly: You gotta stay.

Start-ups 95

Start-ups Promote Growth 95

Martech

FEBRUARY 26, 2024

A: This is really dependent on whether legitimate use-cases have been discussed, whether business needs exist, and whether the leadership team has developed an AI strategy. If you aren’t focused with your efforts, you will drive yourself crazy with the endless possibilities.

GTM 86

GTM Consult Technology Technology 86

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. What he’s learned on both sides of the VC table is that the bar is really high for most VCs. And that’s what makes the bar that much higher.

Quota 101

Quota Finance Drivers/motivators GTM 101

TaskDrive

FEBRUARY 21, 2024

From generating realistic images and music to crafting compelling stories and even designing novel solutions, generative AI is really pushing the boundaries of what is possible—and we are definitely here for it. The post What is Generative AI?

52

52

Partners in Excellence

AUGUST 7, 2023

I’m amazed at the number of sellers that really don’t believe their value proposition or value creation. They don’t know enough about what I’m trying to achieve to be able to articulate and quantify the value I should expect from their solution. They keep pitching the product and what the product does.

X-functional 105

X-functional Pitch Price Customers 105