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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size.

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If your value prop sounds like everyone else’s, you’ve already lost

Martech

Don’t fabricate something because you have to, but find the true element your product, service or approach does that others simply don’t. Create one clear hypothesis Don’t test a bundle of copy changes and hope for the best. Isolate a specific angle or claim. Pro tip: Sales objections are free A/B tests.

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How to use ChatGPT to boost your PPC efforts

Search Engine Land

Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. There are many keyword research tools out there, both paid and free, but ChatGPT can bring a new angle to keyword research. Here are a few ways I use it daily.

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The latest AI-powered martech news and releases

Martech

Talkdesk launched Talkdesk Express, a customer service solution designed for small businesses. The system integrates with platforms such as Databricks and Snowflake and includes a sandbox environment for safely testing new data sources. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Chatbots provide friendly customer service. Great automation programs address this from many angles: inter-department collaboration, data application recommendations, and balance. This lets you A/B test as many variables as you want for each campaign. Automation can make any sales process move faster.

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10 of the Best Marketing Techniques for 2019

Hubspot

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model.

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