Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. From my perspective, there are several key reasons.

B2B 122

B2B Gaming Niche Appointment 122

Search Engine Land

SEPTEMBER 17, 2024

LinkedIn : Professional content for B2B audiences. Prioritize the user experience! A/B testing : Experiment with different approaches to optimize content based on results. Instagram : Visual content for a broad demographic, with Reels gaining popularity.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Virtual event, courtesy of Panasonic. Solving customer problems.

B2B 112

B2B A/B testing B2C Entertainment 112

Martech

MAY 8, 2025

A UI dashboard provides performance tracking, supply path optimization, and A/B testing. It uses session details from the website to create new content according to predefined criteria and user instructions, to increase engagement and improve user experience.

Launch 79

Launch A/B testing Campaign Angle 79

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Martech

NOVEMBER 6, 2023

In the B2B sector, typical rates are 2.5%–5%. To succeed, nail these fundamentals: Figure out buying personas : With an average complex B2B decision involving 6 to 10 decision-makers , precision in outreach is key. Enhance user experience. But if you’re seeing 6%–15% or higher, you’re doing exceptionally well.

Appointment 127

Appointment UX Objectives and Key Results Gambling 127

ConversionXL

JUNE 15, 2017

It comes from all over the place: business case studies, blog posts, A/B test examples, usability research, eye tracking studies, and more. How many people experience them? Know also that, especially for B2B, data enrichment companies like Clearbit exist. Users will make mistakes. Only ask what’s relevant.

A/B testing 91

A/B testing User Experience Follow-up Start-ups 91

ConversionXL

FEBRUARY 12, 2015

Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 7 They know good design and user experience.

Conversion 122

Conversion UX A/B testing Clients 122

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” A preference center is not an ideal place for data collection for B2B and B2C, as it really should empower the user to manage how they would like to be communicated.”

Contact 98

Contact B2C A/B testing Construction 98

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . via B2B Marketing Alliance ].

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

MARCH 4, 2019

It’s the best platform for collaboration by a long shot, but it’s also easy to use has a pleasant user experience. Vidyard’s video analytics are robust, you can run A/B tests and personalize videos, and you can even gate videos at a certain time length to help capture leads. It’s also a good starter option to get used to.

A/B testing 78

A/B testing SQL User Experience Growth 78

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. Step 1: Define the behavioral stages. Image source ). Depending on your business, customers may go through different stages while navigating your site. How to visualize your customer journey map.

Customers 100

Customers A/B testing UX B2C 100

Hubspot

APRIL 21, 2016

For a B2B company, a promotional email could share a new ebook you've written or service you're offering. We all receive plenty of these types of email, and it's easy to overlook how integral they are to a great user experience and how making them more personal can go a long way towards retaining current customers and gaining new ones.

Promote 77

Promote A/B testing B2B Cross-sell 77

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. LinkedIn also puts the end-user experience first. Experiment with different components of your campaigns to maximize clicks, engagement, and conversions.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Depending on what you sell and your transaction process, this can be a lengthy, resource-heavy process involving a lot of A/B testing , user testing, and goal measuring.

Customers 140

Customers Referrals B2C Campaign 140

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Successful retention happens when users are satisfied with your product and leads to them recommending it to people they know. At this stage, it’s important to remember that not all users are created equal.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Crazy Egg is a data collection tool for you to gain insights into your customers through testing. User session recordings.

A/B testing 78

A/B testing Price Start-ups CRM 78

Sales Hacker

NOVEMBER 16, 2021

It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. It does this by allowing users to use the web to source new contacts, update existing connections, and find account data and signals in real-time. A/B testing. Find emails and phone contact info from browser.

Lead generation 126

Lead generation Price Campaign Contact 126

Hubspot

JANUARY 9, 2020

One third of B2B buyers say their customer experience expectations have increased. Customer expectations have risen to new heights, thanks to a wave of new B2C innovators that have disrupted entire industries by prioritizing user experience above all else. A/B testing should not test your patience.

A/B testing 60

A/B testing B2C Technology Technology 60

Lead Fuze

SEPTEMBER 30, 2021

You should differentiate with what a B2B wants from their job applicants, from what B2C requires. What should you mention in your lead generation resume for a B2B business? The requirements in a B2B business differ from region to region and client to client. Traditional B2B or Outbound Marketing. Skills: Customer service.

Lead generation 52

Lead generation B2C Cold Call Territory 52

Hubspot

DECEMBER 23, 2022

What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. What Users Say. It’s user-friendly and has been straightforward in receiving the leads,” Hannah H. Bombora Company Surge is a software platform that helps users access and monitor intent data.

Prospecting 90

Prospecting X-functional Contact CRM 90

Salesmate

JUNE 22, 2021

You can execute a cold outreach strategy by building a list of potential clients and send them emails to grow your B2B network and capture more clients. Which B2B clients you’re approaching? Lastly, ensure that your subject line is optimized for mobile users, so the message doesn’t get truncated. What is your target audience?

Cold Call 52

Cold Call A/B testing Clients Campaign 52

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. submits a form). What is a good bounce rate?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

PandaDoc

OCTOBER 21, 2022

Presenting pricing early on in your sales funnel allows leads to self-qualify and enables them to do their research independently — which is something most customers nowadays prefer (including B2B sales), according to Steven Levey from the Forbes Agency Council. Following up with them, of course. isn’t skewing the results?

Price 52

Price Presentation Clients Negotiate 52

ConversionXL

DECEMBER 8, 2015

Each group of pages is treated as variation to be tested against the control, and each variation has the same conversion goal page – probably the order confirmation or thank you page. You need to analyze the data the same way as a regular A/B test, with the same statistical rigor. Fewer leads but much higher cost.

A/B testing 66

A/B testing Conversion Follow-up Start-ups 66

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

JULY 18, 2019

Lucidchart has been recognized as one of the most mature Product Lead Growth business models in the market, driving over 700,000 registrations per month, combined with a hyper-efficient B2B business model. Then finally, once we did that, we could then test and iterate on the messaging. It didn’t happen by accident.

Price 47

Price Start-ups Campaign Growth 47

PandaDoc

APRIL 25, 2023

Cheaper plans do not offer A/B testing. Starter version: $45 per 2 users per month (paid annually). Professional version: $450 per 5 users per month (paid annually). Difficult to manage B2B relationships. Both options allow for two users and 1500 contacts. Additional users are $29 each per month.

CRM 52

CRM Sales Pipeline Appointment 52

Hubspot

MARCH 28, 2019

The context and user experience is just completely different, so it makes sense to test different thing on different devices. But let’s dive deeper into the idea of a “lead magnet,” since it’s usually crucial to get this write (especially for B2B cases). That’s a good way to skyrocket your bounce rate. Popup Forms.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

JUNE 26, 2018

Take yourself through the user experience before you go live. A/B Testing. You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy. Test a new variable and repeat the process. Email Marketing Stats for B2B.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

APRIL 3, 2018

You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Vab Dwivedi – E-Commerce and Customer Experience Optimization Practices from Dell.com.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. I’m a huge fan and we use it at ConversionXL to manage our growth experiments. ChangeAgain.me

Conversion 124

Conversion A/B testing UX Consult 124

Hubspot

AUGUST 9, 2018

Because of this, the responsibilities of growth marketers can range from A/B testing to conversion funnel optimization to content creation and user experience design. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.

Promote 101

Promote Non-Profits A/B testing Education 101

Hubspot

FEBRUARY 4, 2013

2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. A Simple Brand Development Strategy.

B2C 78

B2C B2B A/B testing Education 78