Search Engine Land

SEPTEMBER 16, 2024

Conduct A/B tests to identify the most effective layouts, copy, and offers. For B2C marketers, evaluate your influencer marketing strategy. Ensure your landing page messaging accurately reflects your ad content for a seamless user experience.

A/B testing 76

A/B testing User Experience B2C Campaign 76

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test.

A/B testing 132

A/B testing UX B2C Referrals 132

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. A/B testing. A/B testing enables this type of data-driven decision making. This is another area expected to evolve to include more complex multivariate testing thanks to AI and machine learning.

A/B testing 133

A/B testing B2C Appointment Campaign 133

Search Engine Land

SEPTEMBER 13, 2023

Regardless of whether you’re B2C or B2B , Facebook’s Dynamic Ads are a smart, cost-effective way to expand your reach. Unlike traditional ad campaigns that require painstaking A/B testing, Dynamic Ads ads eliminate the need for lengthy guesswork. Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon.

A/B testing 126

A/B testing B2C Campaign B2B 126

Martech

SEPTEMBER 16, 2024

A/B testing: We can test different app features or website layouts to see which versions lead to more bookings, helping us refine our user experience. Targeted campaigns: MMPs enable us to segment users based on their behavior and preferences, allowing us to create personalized marketing campaigns that encourage bookings.

Healthcare 67

Healthcare A/B testing Appointment Campaign 67

Martech

FEBRUARY 14, 2023

They also differ in whether they focus more on B2B, B2C, retail, publishing, etc. You wouldn’t want the results of an A/B test on a landing page for a report written for doctors to include stats on how everyone else responded. A/B test product offer pages None. No 3rd-party solutions will have the subscriber data.

A/B testing 114

A/B testing Retail Engineering B2C 114

ClickFunnels

SEPTEMBER 21, 2021

In fact, even if our conversion rate is good , we should create a habit of running tests — A/B tests, heatmaps, scroll maps, click maps, and so on — to determine how we can improve our marketing assets. This could mean testing the copy, the visuals, the offer, or something else. Referral Program. For example….

Lead generation 244

Lead generation B2B Referrals Launch 244

Martech

MARCH 7, 2023

by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. Along those lines, although the B2C side of the travel sector is very apparent, there’s more to the picture. This can also help when designing messaging (webpages, emails, text messages, etc.)

Product 103

Product Hospitality A/B testing UX 103

Martech

MAY 8, 2025

A UI dashboard provides performance tracking, supply path optimization, and A/B testing. The tool includes identity matching features for cookieless environments, real-time ID synchronization between ad platforms, and a proprietary engine that supports multiple browsers.

Launch 85

Launch A/B testing Campaign Angle 85

Hubspot

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2B 101

B2B B2C E-commerce Entertainment 101

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” A preference center is not an ideal place for data collection for B2B and B2C, as it really should empower the user to manage how they would like to be communicated.”

Contact 98

Contact B2C A/B testing Construction 98

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. 26% claim that a top investment in the coming years will be video editing software, compared to 14% of their B2C counterparts. B2C will feel it first. Keep a finger on the pulse of B2C industry trends. Test, test, and keep testing.

B2B 86

B2B B2C A/B testing Healthcare 86

Outreach

MAY 16, 2019

Moreover, B2B buying involves more decision-makers than B2C sales (about 6-10), making the task of engaging each stakeholder and building consensus more difficult. B2B customers now seek what their B2C counterparts crave: personalized experiences. They want to be engaged by B2B vendors in the manner they prefer.

B2B 85

B2B B2C A/B testing Quota 85

Hubspot

JULY 12, 2019

B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. Pro Tip: A/B Test Your Pitch -. I test mine by simply sending each version and tracking the emails with HubSpot Sales to see which garner the highest open and click rates.

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. Before, people were getting data from things like A/B tests on emails and landing pages, or you’d look at web analytics in somewhat of a cursory way.

A/B testing 111

A/B testing B2C Consult B2B 111

ConversionXL

JULY 9, 2015

Once you’ve built up at least one profile of converted users, you can then work to improve the lead gen process and implement A/B tests on signup forms and processes to: 1) attract and onboard more true evaluators, and 2) convert a higher number of them. Always be testing. Who’s coming to your site? More on that, later.).

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

Hubspot

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. We are humans, serving humans.

A/B testing 101

A/B testing Tradeshows Education B2C 101

ConversionXL

FEBRUARY 12, 2015

Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 Optimization involves running tests.

Conversion 122

Conversion UX A/B testing Clients 122

Salesforce

JULY 29, 2021

I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. Get tips and inspiration for cross-channel personalized marketing experiences for B2C and B2B. Personalization technologies were born out of A/B testing ,” Silapaswang pointed out. “I

B2C 98

B2C A/B testing B2B Campaign 98

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Virtual event, courtesy of Panasonic.

B2B 114

B2B A/B testing B2C Entertainment 114

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. How to build a customer journey map in 5 steps. Step 1: Define the behavioral stages. Image source ). Depending on your business, customers may go through different stages while navigating your site.

Customers 100

Customers A/B testing UX B2C 100

Hubspot

JULY 26, 2011

Once you’ve followed the general rules of thumb, get started testing – you might have two great headlines, but is one more effective than another? Using a simple A/B Test, you can segment your traffic and find out. Download the free ebook to learn B2B and B2C lead generations lessons from 4,000 businesses.

Conversion 78

Conversion A/B testing B2C Trust 78

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

Hubspot

DECEMBER 29, 2011

In fact, according to MarketingSherpa's research, landing pages are effective for 94% of B2B and B2C companies. 11) I resolve to A/B test my landing pages and email campaigns like a pro and keep finding new ways to optimize them. This is where the power of A/B testing comes in. Why make this resolution?

A/B testing 78

A/B testing Campaign B2C Lead generation 78

Hubspot

DECEMBER 15, 2015

of B2B and 14% of B2C publishers use email or subscriber lists to drive revenue. of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. A/B testing will allow you to iterate upon your messaging consistently and help you drive the most awareness and interest.

A/B testing 53

A/B testing B2C UX B2B 53

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Martech

JUNE 29, 2022

For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . Optimize is an A/B testing and personalization tool. After saving, go back to the library area and publish your collection.

A/B testing 117

A/B testing E-commerce UX Retail 117

Salesforce

APRIL 4, 2025

Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. This may involve natural language processing, image generation, and A/B testing frameworks, requiring coding or specialized AI tools.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ClickFunnels

NOVEMBER 24, 2022

Here’s some basic platform demographic info for each platform… Facebook: Great for all industries, especially eCommerce and B2C. Finally, don’t forget about A/B testing. You’ll also want to test your ad targeting. Use the platform that your target market spends the most time on.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Martech

JANUARY 31, 2023

Testing and insights The primary function of COPs is to test changes to websites and apps that improve customer experiences and conversions/results. This could be traditional A/B testing or multivariate testing, or artificial intelligence-derived conclusions.

Conversion 107

Conversion A/B testing B2B Campaign 107

ConversionXL

AUGUST 5, 2015

This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Chris Goward of WiderFunnel agrees that you have to test the different types of social proof to figure out what works for your specific landing page audience and goal. Though, sometimes it loses too.). My results?

A/B testing 120

A/B testing Trust Service Conversion 120

Hubspot

MAY 20, 2013

4) B2B companies are early to embrace inbound marketing -- 65% implemented inbound practices in 2013, while just 46% of B2C companies report doing inbound marketing. 38% of B2B companies completely integrate inbound compared to just 27% of B2C companies. 79) The average B2C website conversion rate is 8%. Tweet This Stat.

B2C 78

B2C B2B Lead generation Technology 78

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Test your landing pages and offers frequently. That means it’s exceptionally easy to A/B test elements of the page, including the offer itself. Share your own testing insights. Image Source.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Depending on what you sell and your transaction process, this can be a lengthy, resource-heavy process involving a lot of A/B testing , user testing, and goal measuring.

Customers 140

Customers Referrals B2C Campaign 140