Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 120

A/B testing Campaign Retail Angle 120

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

A/B testing 78

A/B testing CTR Click Through Rate Campaign 78

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. That’s a loss aversion mention.

Drivers/motivators 128

Drivers/motivators Profit margin Price Campaign 128

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. What about A/B testing? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? via Conversioner).

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

MAY 7, 2014

Walmart used hands-on usability testing on both old and new designs, A/B tested various elements on the site and did overall speed improvements throughout the site. One of these tests involved using Facebook Login on checkout pages. They used Visual Website Optimized to run the test on 8000 visitors. The Execution.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Cohort Analysis 101. Activated users in February.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. Our campaigns are like an ongoing source of market research. Here are three scenarios where data can steer you wrong A/B testing.

A/B testing 117

A/B testing Campaign Drivers/motivators Conversion 117

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

JULY 16, 2019

– Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days. You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Image source ).

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This campaign works because they know that customers who have added an item to their wishlist actually want that item.

Campaign 104

Campaign Conversion E-commerce Education 104

Hubspot

JULY 20, 2012

Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. Listen to it whether you're lounging around or to motivate you if marketing has to be on your brain -- in the car, at the office, or on the beach! Motivate and captivate your visitors with beautiful CTAs! Believe in them.

Drivers/motivators 78

Drivers/motivators Cold Call A/B testing Click Through Rate 78

Sales Hacker

JUNE 15, 2020

So before you reach out to anyone, you need to understand what motivates them. A/B testing. A/B testing will help you understand what content works better for your niche. With that data, you’ll be able to figure out what motivates your customers to reply, so you can optimize your content workflows even more.

A/B testing 136

A/B testing CRM Pipeline Sales 136

Lead Fuze

AUGUST 17, 2021

The answer is A/B testing — a process that pits two versions of the same message against each other in order to determine which variation drives more desired outcomes. In the case of cold sales email , in particular, A/B testing can help you get: More opens. Here are the benefits of A/B split testing for your business: .

A/B testing 98

A/B testing Follow-up Prospecting Campaign 98

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. In reality, donors come to your donation page with a huge variety of motivations. Campaign donation page. Let’s cover each type in more detail.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

Hubspot

JANUARY 16, 2020

Marketers should use audience targeting to formulate campaigns that will align directly with their consumers' lifestyles. Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. Of course, it's equally important you keep the goal of your campaign in-mind.

A/B testing 91

A/B testing Launch Technique Campaign 91

ConversionXL

OCTOBER 8, 2015

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Connect inventory with ad campaigns. The business was so complex that their ads couldn’t keep up— they should’ve started and stopped Google Ads campaigns every minute, but it was impossible to do that manually.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Salesforce

FEBRUARY 13, 2024

How do you know if your opt-in email campaigns are working? Make sure your emails reach their destination Learn how Marketing Cloud Engagement integrates all of your campaigns and manages your email sender score with a single platform. How can you ensure regulatory compliance with opt-in email marketing?

E-commerce 111

E-commerce A/B testing Legal Promote 111

ConversionXL

FEBRUARY 3, 2022

Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention. Rewards program, contests, email marketing, campaigns; Revenue. Your goals should be motivating, rewarding, achievable, and accountable.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Heinz Marketing

MAY 14, 2024

Measuring Marketing Effectiveness: This involves understanding which marketing channels, campaigns, or tactics contribute most significantly to conversion or desired outcomes. You can obtain these insights by understanding customer behaviors and motivations related to needs, preferences, pain points and decision-making triggers.

Customers 114

Customers E-commerce Campaign Drivers/motivators 114

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

ConversionXL

APRIL 23, 2013

The study showed clearly that the look and feel of the website is the main driver of first impressions. This is the most widely spread color A/B test online: Image credit. Campaign Monitor wants us to create a free account here. Start with this principle in mind and A/B test from here. Fogg behavior model.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Martech

MARCH 7, 2023

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX.

Product 103

Product Hospitality A/B testing UX 103

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Email Testing: Scene One, Take One. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

Martech

NOVEMBER 10, 2022

That may require an API crafted to tap this data stream, or using JavaScript with a Selenium driver, he explained. Their web and mobile applications are extremely complex, with hundreds of APIs and dynamic structures, and they also change very often thanks to regular updates and A/B tests,” Ondra said. “[U]nless

Legal 124

Legal E-commerce A/B testing Technique 124

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ConversionXL

JANUARY 2, 2019

With these eight keys to SaaS pricing pages, you’ll be able to communicate value effectively and motivate customers to act immediately. For example, Campaign Monitor’s pricing page shows their understanding that customers fall into two buckets: those who need casual use of their email service. Encourage upfront, annual payments.

Price 119

Price A/B testing Territory Growth 119

Martech

JULY 21, 2022

No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. Whether you choose to A/B test, use rules, or choose Continuous Conversion to “always be testing” it can take a lot of time and resources you might not have.

Customers 126

Customers E-commerce A/B testing Campaign 126

Hubspot

AUGUST 2, 2012

3) Do Some A/B Testing. A/B testing can be a source of frustration if you don’t approach it in the right way -- it’s not a silver bullet to a better page. The best way to start a test is by forming a hypothesis for what you think might perform better. 4) Leverage Testimonials. 4) Leverage Testimonials.

Lead generation 78

Lead generation A/B testing Drivers/motivators Conversion 78

ConversionXL

JUNE 3, 2014

According to the latest data by Wingify , makers of Visual Website Optimizer , almost 30% of all A/B tests their customers are running are CTA button tests. What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. image source.

A/B testing 132

A/B testing Conversion User Experience Follow-up 132