Hubspot

MAY 13, 2020

One of the most popular tools Facebook offers is A/B testing. A/B testing , or split testing, is a term used to describe the process of running marketing experiments to see which version connects better with your audience. Here, let's dive into how you can A/B test your marketing ads on Facebook.

A/B testing 101

A/B testing Campaign UX Territory 101

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing?

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

APRIL 11, 2025

Track and report on campaign goals more effectively. AI-powered A/B testing for landing pages. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

A/B testing 104

A/B testing Campaign Contact Service 104

Martech

MARCH 10, 2025

Personalized campaigns that resonate With identified and segmented leads, the next step is creating personalized campaigns that stand out in crowded inboxes. ” The keys to creating effective personalization campaigns are:: Relevance: Ensure messaging aligns with the leads’ preferences and behaviors. .

Customers 118

Customers A/B testing Click Through Rate Campaign 118

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Test variations: Employ A/B testing to find what works best. What made this email stand out?

Campaign 122

Campaign A/B testing Sports Retail 122

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. A/B testing. Personalized communication. Lead scoring.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Martech

DECEMBER 9, 2024

What new capabilities does your technology provide that are driven by AI and other data solutions? What have you learned from A/B testing at scale? Human connection is what make campaigns resonate and drive action something genAI alone cannot achieve authentically or with trust.

A/B testing 120

A/B testing Gaming Drivers/motivators Technology 120

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. And while A/B testing can shed some light, it doesnt get to a granular level. The AI can then find the common elements in the highest-performing campaigns. Is it the copy, the images, the audio?

A/B testing 125

A/B testing B2C Campaign B2B 125

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. AI Marketing. Quality Reporting.

A/B testing 243

A/B testing Campaign Education Presentation 243

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. For best practice on testing subject lines , EmailMonks does a great job explaining it.

A/B testing 67

A/B testing Campaign Click Through Rate B2C 67

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact. Hype or game-changer?

Gaming 115

Gaming A/B testing Campaign CRM 115

ConversionXL

OCTOBER 21, 2012

Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? Conduct A/B Testing on Your Emails. Test both to see if one increases your open rate.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Sample goals: Increase lead generation by 25% each quarter.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Martech

MAY 23, 2022

Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before. Incorporating event technology into marketing tech stacks can be much easier said than done, according to Lovatt. How event marketing technology can help engage audiences.

Technology 122

Technology Technology A/B testing Entertainment 122

Martech

MAY 11, 2023

Building a marketing technology stack can seem daunting, but it doesn’t have to be. A marketing technology (or martech ) stack is the collection of technology and software tools a company uses to manage and execute its marketing activities. For example, I don’t see “send my email campaigns” on this list.

Technology 117

Technology Technology A/B testing Click Through Rate 117

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 130

Campaign A/B testing Conversion CRM 130

Salesforce

AUGUST 15, 2024

How small business tools drive growth About 93% of today’s small business owners report using at least one technology platform to help run their businesses, according to a study by the U.S. These tools can also help build your customer base by creating targeted marketing campaigns and managing your company’s social media presence.

Product 89

Product E-commerce CRM A/B testing 89

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. These technologies are particularly adept at routine task automation, such as appointment scheduling and basic inquiries, and even providing the right product recommendations.

Campaign 108

Campaign A/B testing Objectives and Key Results Appointment 108

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation. Conversely, 24% say that don’t plan to make any changes.

Technology 117

Technology Technology Meeting A/B testing 117

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Sales Pop!

NOVEMBER 18, 2021

Our highly effective sales enablement tool is disrupting the CRM space by leveraging the very latest technology that allows us to quickly, easily, and seamlessly integrate with all other systems thereby minimizing costs and risks,which makes the work of Crm Managers very easy. Email signature marketing and branding campaign platform.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Id” or “Ecomm_prodid” are the big ones here and need to be getting hits.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Martech

OCTOBER 29, 2024

This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” polls, surveys, focus groups, A/B testing). Your goal is to discover which ideas best meet your objectives.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Martech

APRIL 21, 2025

Adding tests for incrementality wouldnt just unlock dramatic ROI gains for users of these tools it would also spare us marketers the cringe-inducing task of shading campaigns that were poorly designed, poorly executed and falsely celebrated. Yet attribution tells you the campaign was a success. Processing. Crazy, right?

A/B testing 85

A/B testing Campaign Conversion Growth 85

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. I am trained with MarTech content. Here’s something somebody asked me!

Healthcare 67

Healthcare A/B testing Appointment Campaign 67

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

OCTOBER 4, 2021

Signals can get crossed fairly easily with so many people publishing content and developing site technologies, so everyone should work together to create a cohesive search experience. Automate A/B testing. It’s time for marketers to apply A/B testing to site search. Analyze customer experience.

A/B testing 136

A/B testing User Experience Engineering Campaign 136

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Their involvement in management-related use cases likely reflects their role in coordinating campaigns, projects and tasks between teams and agencies. Creative director. No less than 46.2%

Territory 88

Territory Government Legal A/B testing 88

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. Historically, accessing MMM required significant investment in technology and licensing. Today, measurement needs to take center stage.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Salesforce

JANUARY 9, 2025

Organizations are increasingly turning to technology to automate repetitive tasks, such as follow-up emails and scheduling meetings, with automating workflows ranking in the top five of IT leaders’ data priorities , according to the Salesforce State of Data Analytics Report.

Closing 98

Closing Represent Territory Lead generation 98

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. Improved A/B testing. Why we care.

A/B testing 112

A/B testing Construction Gaming Campaign 112

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Martech

DECEMBER 28, 2022

They then test the hypothesis by conducting experiments. The execution — such as a campaign based on the idea — and measurement of results can be compared to an experiment. The hypothesis implicit in the adoption is that the new technology will enhance outcomes. Holistic testing and iterative learning.

A/B testing 117

A/B testing Campaign Conversion Presentation 117