Martech

NOVEMBER 14, 2024

Shifting your focus to metrics that capture customer intent and satisfaction, such as conversion rates and customer lifetime value, can provide a clearer, more accurate picture of true engagement. 75% of consumers are more likely to purchase from businesses that offer personalized experiences, according to Accenture.

Customers 132

Customers A/B testing Click Through Rate Legal 132

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. This significantly increased conversions and helped Intercom scale by over 500% in 18 months.

Growth 107

Growth A/B testing Customers Referrals 107

Martech

MAY 8, 2025

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Launch 85

Launch A/B testing Campaign Angle 85

RingDNA

MARCH 26, 2025

This means that you should take care to present yourself as professionally as possible. Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. The Key Takeaway: People buy from people, not companies.

Closing 62

Closing B2B Sell Referrals 62

SaaStr

JULY 15, 2025

Their AI has also handled over 139,000 conversations in its first few months, doing everything from reviewing VC pitch decks to managing speaker submissions to advising on hiring decisions. Use tools like Gamma and Genspark to create tailored proposals and presentations in minutes based on specific conversations.

B2B 91

B2B A/B testing Engineering CRM 91

Martech

FEBRUARY 11, 2025

People rely on the first information you present and use it to judge the value of other information. Test multiple biases strategically within a holistic testing framework. Anchoring effect What is it? Example: “Normally $299, now only $149!” ” Ethical use: Don’t inflate the original pricing.

A/B testing 121

A/B testing Trust Campaign Clients 121

TrackStreet

JULY 2, 2025

Without oversight, your brand presentation can quickly become inconsistent. To reinforce listing ownership, brands should regularly audit their listings for unauthorized changes and consider enrolling in Amazon’s Manage Your Experiments tool to A/B test content and ensure brand messaging remains intact.

Legal 40

Legal Retail Profit margin A/B testing 40

Martech

APRIL 23, 2025

Intrigue works by presenting curiosity gaps that the brain naturally wants to close. Tool tip: Try Kit or ActiveCampaign A/B tests to find which CTA framing drives the most conversions. Embed those in your blog or landing page to boost clarity and conversions. Don’t just say what to do show how to do it.

B2B 127

B2B A/B testing Trust CRM 127

Heinz Marketing

MARCH 7, 2025

Use intent data and behavioral tracking to prioritize leads with a higher likelihood of conversion. This often stems from targeting the wrong audience, failing to A/B test campaigns, and not integrating paid efforts into a broader demand generation strategy. Integrate CRM and marketing automation platforms for better visibility.

Pipeline 92

Pipeline Growth A/B testing Campaign 92

Salesforce

JUNE 2, 2025

The taxonomies and mental models you create for websites become the framework for how AI agents navigate conversations and make recommendations. Interaction design conversation flow design : Every interaction pattern you’ve designed, from onboarding flows to error states, has prepared you to design AI conversation flows.

A/B testing 59

A/B testing User Experience Appointment Negotiate 59

ConversionXL

SEPTEMBER 30, 2015

You may be wondering, “why should I make my own visualization of my A/B test results?” ” Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother?

A/B testing 119

A/B testing Represent Conversion Presentation 119

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

OCTOBER 1, 2019

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates. If you’re in charge of preparing and presenting those reports, it’s essential. Most commonly, we work with differences in conversion rates or average revenue per user.

A/B testing 110

A/B testing Construction UX Presentation 110

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

A/B testing 112

A/B testing Conversion CTR UX 112

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.

A/B testing 114

A/B testing UX User Experience Engineering 114

ConversionXL

MAY 7, 2015

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Goes to product page – test C. Adds product to cart – is entered into test D. Completing checkout – test E in effect.

A/B testing 117

A/B testing Start-ups Education Presentation 117

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Hubspot

JANUARY 8, 2015

A/B testing is the answer for optimizing your email marketing and landing page performance. This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. 1) Commonly Tested Elements. Promotions.

A/B testing 78

A/B testing Click Through Rate CTR Promote 78

ConversionXL

OCTOBER 26, 2015

It is no different with us in conversion optimization. We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. If you can, do split URL testing instead.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

Sales Pop!

NOVEMBER 9, 2021

There are approximately four billion daily email users worldwide, encompassing a little over half of the global population and presenting a wealth of marketing opportunities. Once you’ve managed to build a large list of subscribers, though, the possibilities presented by email marketing are limitless. Quality Reporting.

A/B testing 242

A/B testing Campaign Education Presentation 242

ClickFunnels

SEPTEMBER 17, 2021

It enables you to conduct sales funnel analysis for the purpose of conversion rate optimization: You identify the weak spots in your funnel. That should lead to an increase in the overall conversion rate of your sales funnel, meaning more sales, more revenue, and more profit. Conversion Rates. Visitor to lead conversion rate.

A/B testing 235

A/B testing Sales Conversion Price 235

ConversionXL

MAY 19, 2015

After four follow-up tests our original treatment was changed into the one on the right: The result: 79.3% We simplified the content presentation (half the people using it on mobile phones), removed content, played with form fields – but the underlying data and hypothesis remained unchanged. Read full case study here.

A/B testing 106

A/B testing Drivers/motivators Follow-up Gaming 106

ClickFunnels

JANUARY 18, 2023

You need to ensure that the presentation, tone, and quality of your lead magnet are at least somewhat similar to that of the affiliate product. This may not sound like a big deal but it can increase the conversion rate of your landing page. #7 What Affiliate Marketing Sales Funnel Works Best?

Product 246

Product A/B testing Lead generation Niche 246

Hubspot

NOVEMBER 18, 2014

For most businesses, changing the form length is a great way to get started with increasing lead quality -- but at a certain point, you''re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out. Treatment B. A/B Testing Lead Management'

A/B testing 78

A/B testing Lead generation CRM Up-sell 78

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Statistics trap #3: Click rates and the conversion rate. Statistics trap #4: Fear of multivariate tests.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

ConversionXL

NOVEMBER 4, 2011

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Why don’t you test?

Conversion 109

Conversion A/B testing Trust Price 109

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale. Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said.

Conversion 122

Conversion A/B testing Objectives and Key Results Manufacturing 122

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ConversionXL

OCTOBER 15, 2015

It’s studied most often in psychology and behavioral economics, but it’s present in all areas of life. Talia Wolf , Conversioner : “So much of our decision making is governed by how information is presented. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.

Conversion 132

Conversion A/B testing Niche UX 132

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately, there are experimentation flaws associated with A/B testing as well.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

MAY 7, 2014

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it. They take something as common social sharing buttons, Facebook Connect or huge product pictures, things that in theory would give you nice boost if you tested them.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

ConversionXL

FEBRUARY 21, 2017

That’s what this article is about: measuring and testing UX. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? Moderated User Testing. A/B Testing. Unmoderated.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. Offer a free gift for a specific giving level to drive up conversions. They conducted an A/B test with a version of the ad that offered a free online course.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ClickFunnels

DECEMBER 5, 2022

A landing page is a web page designed with a single conversion goal in mind. It’s probably safe to say that the vast majority of landing pages fall into one of these two categories: Lead generation landing pages where the conversion goal is to get the potential customer’s contact details – typically their email address.

A/B testing 147

A/B testing Objectives and Key Results Lead generation Conversion 147

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 If you forget that, your A/B tests are just ‘trial and error,” but not optimization.

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112