ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Cohort Analysis 101. Activated users in February.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

JULY 16, 2019

One piece of feedback from usability tests was that users were confused by the “Pay once” option in our pricing. The feedback triggered us to add a small disclaimer to our pricing block that made it clear that they would keep the course forever: Phase 2: Sketch. In the DACI framework, you assign specific roles: Driver.

Drivers/motivators 114

Drivers/motivators Campaign Launch Gambling 114

SaaStr

OCTOBER 11, 2023

Automation was a huge driver of growth, and not many customers asked for it. They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. This is how they optimized the product and pricing. Part of monday’s macro experience was pricing based on seats.

Growth 65

Growth Non-Profits Drivers/motivators Construction 65

ConversionXL

NOVEMBER 17, 2015

An increase in comparison shoppers, who are driven by price and availability. Why You Shouldn’t Test During the Holiday Season. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. Run A/B Tests Again.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. They like guaranteed quality and good price/benefit ratio. What’s the best way to increase conversions?

A/B testing 105

A/B testing Technique Drivers/motivators UX 105

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

MARCH 7, 2018

Competitor Pricing. There’s nothing like a little competition to get your team motivated. Or, if you are comparing numbers across physical stores, you can take advantage of A/B testing. Competitor Pricing. So one of your biggest challenges is making sure your sales reps are motivated and enjoy their work.

Territory 101

Territory Cross-sell A/B testing Promote 101

Hubspot

MAY 29, 2019

Price : Free to $3,200/month for enterprises, depending on your plan. Price : Tiered pricing, ranging from $99 to $399. Price : Tiered pricing based on the volume of your website traffic, starting at $24/month. Price : Tiered pricing, starts free and goes to $42/month for enterprises. Image Source.

A/B testing 78

A/B testing Price CRM Start-ups 78

ConversionXL

NOVEMBER 4, 2011

You don’t know what works until you test it. A/B testing. There are 2 ways to test. A/B testing (or ‘split testing’) is when you create two versions of a page (page A and page B). 50% of the traffic is showed page A, and the other 50% is taken to page B. Tutorials.

Conversion 109

Conversion A/B testing Trust Price 109

SaaStr

OCTOBER 17, 2023

Some knowledge about A/B testing and a balanced approach to tech, process, and people. At Motive, they condensed the time-to-value by breaking out onboarding to pick up more customers. Being truly cross-functional. An ability to scale through a couple of stages of growth. They sign the contract, onboard, and the motion is done.

Cross-sell 65

Cross-sell Customers GTM A/B testing 65

ConversionXL

APRIL 27, 2019

What motivates your customers? For retailers, a common touchpoint might be a product description page; for a service business, it may anything from a pricing page to a contact form. While journey maps can cover all interactions with a business, this post focuses on how to build a map to optimize your website. Behavior Flow report.

Customers 100

Customers A/B testing UX B2C 100

ConversionXL

AUGUST 30, 2016

Outcomes of an user test. Outcomes of an A/B test. And so on… Would you trust a conversion expert’s opinion more than outcomes of an previous AB test? What do you actually measure with the NPS score and how does it compare to the insights you gain with user testing? An expert’s opinion. Competitor Analysis.

E-commerce 63

E-commerce A/B testing Price Drivers/motivators 63

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Leaders and hiring managers are looking for marketing managers who are: Motivated. Marketing touches every part of a company.

Promote 141

Promote Campaign Pitch Niche 141

Sales Hacker

JUNE 16, 2022

For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Similarly, most demand gen teams set aside budgets for new program pilots, A/B testing, software, agencies, etc. Your prospects may share that they’re pausing on projects or vendor meetings.

GTM 92

GTM Pipeline Sales A/B testing 92

Hubspot

MAY 19, 2014

The Content Strategist was already our primary lead driver, but this simple tactic made it an even more lead-gen powerful channel. 6) Perform A/B tests. The best way to settle that debate is through data -- and A/B tests can provide that. An email address. It needs to be a mutually beneficial transaction.

A/B testing 70

A/B testing Lead generation Drivers/motivators Start-ups 70

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JULY 16, 2021

When they launched, their coolers were 10x the average price. But they didn’t just say “no bear can get inside”, they had their cooler tested and approved by the Interagency Grizzly Bear Committee , which Yeti showcased as social proof : That was in 2011. Consistently test and refine.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

JUNE 16, 2022

Depending on the motivation, people will collect information in different skimming patterns. Your products or services, pricing, and details of owners and managers. Time management is crucial for organization, and deadlines are necessary to set expectations and motivate teams. Your core values and central purpose. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. MVPs have a full suite of analytics, UX tools, and A/B-testing solutions.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. The trend began because heroin prices dropped, its purity increased dramatically and insufflation (vs. Note the phrase “See If You Qualify For Our Trial Program”, which is used to motivate those who are unsure. a needle) became more popular.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

SalesLoft

DECEMBER 23, 2014

Include An Actionable CTA: Always send an email with clear motives for next steps. Always test email templates and subject lines against each other for better results. A/B test for a minimum of one mont h so you have a measurable sample size. Don’t sell your features right off the bat. Use An Email Intelligence Tool.

Prospecting 52

Prospecting Process A/B testing Appointment 52

Lead Fuze

MAY 26, 2023

Regular check-ins and constructive feedback will keep everyone motivated and aligned towards common goals. Try new tactics each month to boost performance further – A/B testing is a great way. Now go forth and assemble your dream team. “Ready to build a successful social media marketing agency? Bonus Tip: Experiment.

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

NOVEMBER 20, 2014

Michael Summers, Global User Experience Research team at PayPal : There are two very precious cognitive resources in the mind that influence how we study optimization: attention , and external motivation. A bunch of people will tell you that pricing is an issue (“too expensive!”) You’re mining for insights!

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

ConversionXL

JANUARY 2, 2019

As a SaaS company, both your product and service are unique solutions, and your pricing page should reflect that. It’s tempting to model your pricing strategy on successful companies. For many SaaS companies, pricing is the most overlooked way to drive growth. Tailor pricing to your product value and customers.

Price 119

Price A/B testing Territory Growth 119

ConversionXL

MARCH 24, 2016

Those users could simply have more internal motivation to seek information and desire your services. A/B testing, then, is an attempt at establishing some form of causal inference. Do some A/B testing and see what can drive an increase in your success metric. This doesn’t mean the PDF causes anything.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

FEBRUARY 25, 2016

Once context is accounted for, you can focus on intent, motivation and anxiety for that individual visitor. on a Friday have different motivations, intentions and anxieties than someone browsing your site at 1 p.m. A/B test variation. The price of bad personalization is a bad UX. Have they made a purchase before?

UX 90

UX User Experience A/B testing Retail 90

ConversionXL

FEBRUARY 29, 2016

Motivate the customer to take action. All of the estimated price ranges are based on how many transactional emails you’re likely to send per month (anywhere from 100-750K)… SendGrid ($79.95-399.95 How to A/B Test Transactional Emails. Be careful about running more than one test at once, though.

A/B testing 90

A/B testing Promote Start-ups Contact 90

ConversionXL

MAY 1, 2014

This is something great to me, that humans can really perceive what they need or what they strive for, to know that our brain can really be at the disposal of our motives and needs.” Based on research done by the Nielsen Group, 79% of their test users scanned any new page they came across with only 16% reading word by word. Remi Radel.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . With their “Become a Driver” landing page, ridesharing service and Uber competitor Lyft demonstrates exactly what it means to be in touch with your audience. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Partners in Excellence

NOVEMBER 17, 2012

The email was well constructed, it served its purpose by motivating me to “click” for more information. I even tried some experiments to see if I was being subjected to A/B testing–couldn’t see that I was.) What were the new features, were the new capabilities worth the close to doubling in price?

Minimum Viable Product 93

Minimum Viable Product A/B testing Pitch Construction 93

Hubspot

JANUARY 23, 2012

8 Common Motivations for Abandoned Shopping Carts. The buyer found a better price. Tap into the potential buyer's decision-making process by addressing some of the abandonment motivations directly. Many of these people will return, and some more qualified to purchase than before. The buyer is comparison shopping.

A/B testing 56

A/B testing Promote Campaign Drivers/motivators 56

ConversionXL

NOVEMBER 10, 2021

But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). Measure the success of campaigns closely from start to finish, tweaking copy, creative and audience settings and running continued A/B tests where required.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Hubspot

MARCH 5, 2012

If you're suffering lower open rates or click-through rates, consider some email A/B testing to improve these metrics. Your marketing automation should be a major driver in this effort. Site Traffic - If your emails are driving conversions, you should see an uptick in web traffic, too.

Click Through Rate 67

Click Through Rate A/B testing Drivers/motivators Retail 67

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” Amazon’s legendary use of A/B testing surely fits into the category of growth hacking.

Growth 99

Growth Engineering Intrinsic A/B testing 99

Sales Hacker

APRIL 29, 2019

The power of pricing. ” And he said, “Ah, I love the motivation, but you’re going to have to be true to the price structure of the company.” So make sure that any of the changes you make, any of the processes you create have been vetted through a pilot process or an A/B testing process.

Quota 45

Quota Sales B2B A/B testing 45

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Having established this, a third experiment would test new copy and messaging. The results? What is the point of diminishing returns? Image source.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

FEBRUARY 8, 2023

The Benefits of Artificial Intelligence and Automation in Sales Artificial intelligence and automation have been proven to be great revenue drivers. Optimize the performance of your outreach by running A/B tests. Pricing: These features are only available in premium editions of the Sales Hub and Service Hub.

Pipeline 82

Pipeline CRM A/B testing Sales 82