Martech

JULY 21, 2025

While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. Net Promoter Scores and satisfaction metrics provide emotional temperature readings.

Referrals 56

Referrals A/B testing Manufacturing Drivers/motivators 56

RingDNA

MARCH 26, 2025

Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. Promote Events, Conferences and Webinars in Groups I attend in-person events and conferences as an inside sales rep.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

JULY 7, 2025

Enhances search engine optimization (SEO) performance : By suggesting keywords , analyzing competition, and tracking rankings, AI helps improve search engine visibility and attract organic traffic. Content optimization with search AI-powered content optimization can improve your website rankings on search engines.

Objectives and Key Results 52

Objectives and Key Results E-commerce CRM A/B testing 52

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. It’s the “easy” button you push to drive additional sales or have a hot promotion. Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1.

Drivers/motivators 109

Drivers/motivators A/B testing Promote Strategize 109

Martech

MARCH 11, 2025

Beyond its promotion plan, this content can reinforce a consistent theme across your entire content map, strengthening brand positioning and competitive differentiation. A technology client once produced a stunning white paper that identified a future-state need, included expert interviews, and was widely promoted.

B2B 104

B2B A/B testing Prospecting Lead generation 104

Salesforce

MARCH 31, 2025

Take advantage of the national spotlight to launch new products, share your story, or run special promotions to attract new customers. Align objectives with your long-term strategy: AI can predict the long-term benefits of different promotions or initiatives you plan for the week. Who are you excited to meet at the event?

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Heinz Marketing

OCTOBER 15, 2023

Target Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads all together in one platform Transform static content into personalized experiences Tailor page layouts and designs Rank product listing pages per user Target users sitewide by affinity sitewide Personalize the journeys, not (..)

A/B testing 121

A/B testing E-commerce Growth Engineering 121

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. SEO and PPC are both forms of marketing on search engines.

Engineering 92

Engineering Objectives and Key Results A/B testing UX 92

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ClickFunnels

NOVEMBER 21, 2021

The key is sharing valuable content, then promoting your lead magnet to your followers. So why not build a niche channel, then promote your lead magnet at the end of each video? Search engine optimization (SEO). Test your hypothesis with A/B testing. Keep testing hypotheses until you solve the problem.

Sales 256

Sales Pitch Lead generation Niche 256

ClickFunnels

DECEMBER 9, 2021

Say, if you sell a SaaS product for software engineers, it might be tempting to start creating content that appeals to people who want to learn how to code despite it making zero business sense. Because: Content like that is much cheaper to produce than content aimed at software engineers. Just make sure to A/B test everything.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

ClickFunnels

SEPTEMBER 21, 2021

You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. Once you’ve got a list, the next step is to reach out to those places and slowly work to build a relationship with the influencer so that you can get free publicity or ask about their promotion pricing.

Lead generation 244

Lead generation B2B Referrals Launch 244

ClickFunnels

JULY 5, 2021

Fortunately, online marketers have been obsessively A/B testing landing pages for more than two decades now, so at this point, we know what works and what doesn’t. You might want to consider making search engine optimization (SEO) the foundation of your long-term traffic generation strategy by building a popular blog.

Pitch 247

Pitch Lead generation A/B testing Follow-up 247

Heinz Marketing

JULY 9, 2021

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Wide exposure for our clients across relevant sites, ability to A/B test title and images. Our recommendation engine promotes relevant content to prospects based on their interests and recent activity.

B2B 138

B2B A/B testing Campaign Promote 138

Hubspot

APRIL 6, 2017

Once your sales and marketing engine attracts website visitors who consistently convert into leads for your sales team, you should start thinking about CRO. These pages play an important role on your website, so you should run A/B tests to get the most from them. But what should you A/B test?

Conversion 101

Conversion A/B testing Price Start-ups 101

Search Engine Land

SEPTEMBER 6, 2023

November and December seemingly blur into one continuous period of shopping and promotions. Keep the following best practices in mind: Promotions and sales Align your content with holiday promotions and discounts, ensuring that every piece of content supports your overarching sales strategy.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Martech

JUNE 3, 2024

Limited-Time Offers: Create a sense of urgency by offering exclusive discounts or limited-time promotions specifically for the Fourth of July. Social Media Integration: Encourage recipients to share your Fourth of July offers or promotions on social media platforms. How do I make my email stand out?

A/B testing 114

A/B testing Campaign Promote Engineering 114

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

ConversionXL

SEPTEMBER 20, 2016

Wikipedia puts it well: “…in empathic design techniques, users are almost as involved in product design as designers and engineers. To achieve this, they caution that observation group should consist of several others than simply designers and engineers, including trained anthropologists and/or ethnographers”. Conclusion.

A/B testing 105

A/B testing Technique Drivers/motivators UX 105

ClickFunnels

NOVEMBER 28, 2022

They only try to promote one thing (whether it be a lead magnet or a product) at a time. For example, imagine you have a landing page promoting your lead magnet in order to grow your email list. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. One without urgency….

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ConversionXL

JANUARY 3, 2017

The CRO management platform Experiment Engine reports that 80% of the variants tracked on their platform failed to beat the control (80% of B’s failed to beat the A’s). One of the principles we follow at WP Engine is to take an “outward facing mindset.” But, but, but… math,” we mutter. Outward facing mindset.

A/B testing 111

A/B testing Campaign Conversion Manufacturing 111

Search Engine Land

OCTOBER 14, 2022

When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. She noted that even simple A/B tests could produce some big wins. We have a lineup of things that we want to test at this point.

A/B testing 84

A/B testing E-commerce Retail UX 84

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

SEPTEMBER 30, 2020

So, if you want to build a powerful inbound marketing engine, what do you need? A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. A/B testing functionality is limited. A/B testing and optimization features. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

SEPTEMBER 20, 2021

By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. As mentioned above, most people find your content from YouTube’s recommendation engine. We’ve explained why AVD is given so much weight in the recommendation engine. Good playlists promote replays. Why does YouTube elevate AVD and CTR?

CTR 134

CTR Click Through Rate Non-Profits Niche 134

ClickFunnels

NOVEMBER 24, 2022

Digital marketing is a broad term that encompasses all forms of online promotion for your business. This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Finally, don’t forget about A/B testing.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Martech

JUNE 29, 2022

For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . Optimize is an A/B testing and personalization tool. After saving, go back to the library area and publish your collection.

A/B testing 117

A/B testing E-commerce UX Retail 117

Hubspot

DECEMBER 31, 2012

Maintaining an active, helpful social presence is a great tool for growing a reach that can be used to promote your best content. Speaking of search engine optimization, every inbound marketer should know the basics of SEO. 7) I will conduct one landing page A/B test per month to optimize my landing pages.

A/B testing 78

A/B testing Education Promote Lead generation 78

ConversionXL

JUNE 20, 2019

It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. The plan targets data scientists and video engineers. Wistia can A/B test video components, like which video thumbnail drives more engagement. Image source ).

Price 127

Price Non-Profits Objectives and Key Results A/B testing 127

Search Engine Land

OCTOBER 18, 2022

Early testing. In their announcement, TikTok said Bolt ran a 14-day A/B test campaign with Smart Performance Campaign that lowered CPA by 27% and generated 40% more purchase actions. It is worth testing with a small portion of your budget, but it’s not available to all advertisers just yet so keep an eye on your account.

Campaign 81

Campaign A/B testing Launch Gaming 81

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. That’s a serious win achieved through personalization.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Search Engine Land

OCTOBER 31, 2023

Dig deeper: How to use AI and Chrome extensions for quick SEO wins Creating social media copy for promotion Promoting long-form content on social media platforms can be challenging, especially when you need to capture your audience’s attention quickly. This enables you to test and improve engagement and conversion rates quickly.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Martech

NOVEMBER 16, 2022

Search engine impact. A worry about the impact of AI-generated content on search engine rankings. As for Google treating AI-generated content as spam, the search engine can’t easily discern which content is AI-generated unless it looks and feels like spam. She’s a great promotional writer. 3: Inspiration and outlines.

A/B testing 132

A/B testing Territory Engineering Start-ups 132

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Except it does it without relying on organic search engine optimization to make an impact. Promotion PR is built on relationships.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

ConversionXL

FEBRUARY 29, 2016

Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. If you haven’t already, I encourage you to read our Advanced Guide to Promotional Emails That Convert. [Tweet It!]. via Litmus). Image Source.

A/B testing 90

A/B testing Promote Contact Start-ups 90

Hubspot

OCTOBER 24, 2013

The name of the thing you are promoting -- whether it''s a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. Each call-to-action you create is unique to your business -- it''s your offer, service, or product you''re trying to promote.

A/B testing 78

A/B testing Promote Conversion Campaign 78