ClickFunnels

AUGUST 1, 2022

Building a social media following can help you grow your online business faster. But it’s important to remember that merely having a social media following isn’t enough, you also need to know how to monetize it. Once you have your Value Ladder sales funnel set up, making sales through social media will be much easier!

Cross-sell 130

Cross-sell Pitch Sales Niche 130

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

B2B 111

B2B Gaming Niche Appointment 111

Salesforce

NOVEMBER 17, 2021

Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Test everything. A/B test your creative and copy to evaluate assets and special offers. Refine your email strategy to up your holiday marketing game.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

ClickFunnels

DECEMBER 5, 2022

Then you need to understand that the real money is in building your email list – once you have it, you can monetize it by promoting affiliate products. Say, authors often use a free chapter as a lead magnet, then follow it up with a sales pitch for the book. Just make sure to A/B test everything!

Niche 130

Niche Pitch Cross-sell A/B testing 130

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. If businesses rely on data to promote revenue and innovation, data that is old, corrupt, incorrect, or invalid has the potential to significantly distort your results. The more you ignore the issue, the larger it will get. .

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Launch 98

ClickFunnels

JANUARY 26, 2022

For example: Lead magnet: A free video tutorial on how to learn your first pull-up. Frontend product: A video course that teaches fundamental calisthenics skills such as bodyweight squats, hanging leg raises, dips, pushups, pull-ups, etc. Typically, these elements increase the conversion rate, but you still need to A/B test everything!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 27, 2019

Customers who buy through email spend 138% more than those who don’t sign up for email offers. So it’s no surprise I received this email: Lush customers care about saving orangutans, and they might pick up a limited-edition soap because it makes them feel really good. But email isn’t going anywhere. compared to 7% for direct mail.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

NOVEMBER 5, 2019

Facebook is the second-most used social platform globally , followed by YouTube. Free Promotion. Paid Promotion. While promoted posts look like an average post with a simple tag stating they're promoted, the native ads look more like traditional ads to make it clear to users that the content they're seeing is paid for.

Product 98

Product Promote A/B testing Networking 98

SaaStr

FEBRUARY 13, 2024

The less obvious benefit is you have a training ground to promote SDRs into the most successful AEs in the business. The answer didn’t show up in the data. Up until that point, just hire full-cycle AEs (outbound sourcing and sales). If they can’t do it, SDRs won’t be set up for success in Outbound either.

E-commerce 72

E-commerce Networking A/B testing GTM 72

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. The hypothesis for the test The prompt aligns with this hypothesis: “Emotional appeals will generate more conversions than social proof.” Content elements.

A/B testing 96

A/B testing Campaign Retail Angle 96

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

JANUARY 3, 2017

One of the principles we follow at WP Engine is to take an “outward facing mindset.” Brand people obsess over stats like Share-of-Voice , Unaided Awareness , and Net Promoter Score. If a stranger walked up to you on the street, would you let them take a picture of your credit card and promise to mail you a wifi router later?

A/B testing 111

A/B testing Campaign Conversion Manufacturing 111

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. It’s how we target the “type of audience you can create made up of your existing customers” (again, that’s the official Facebook definition). I’m willing to bet you have access to the following data points: Purchase date.

E-commerce 133

E-commerce Customers Cross-sell Represent 133

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Promote an online contest. With New Content.

A/B testing 78

A/B testing Contact Promote Campaign 78

ConversionXL

NOVEMBER 5, 2015

Think about it… What other channel can you launch something and drive sales immediately? Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. A/B testing of messaging.

Launch 134

Launch Campaign Referrals Promote 134

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. Forrester reports that since the pandemic, buyers now average 27 interactions when gathering information (up from 17 in 2019). Follow Amazon’s lead.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

MARCH 29, 2013

To catch you up to speed, here's an abbreviated version of Lieberman's recommendations. Make sure your website has the right messaging to help visitors pass the blink test. Share your blog content with social media followers. 1) A/B Test Elements of Your Email Marketing Campaigns. Pretty cool for just one test.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

APRIL 18, 2014

Create more blog posts to promote your landing page. Build your social media following. Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. If you''ve never run an A/B test before, here''s a guide to show you how. Tweak your promotional elements.

A/B testing 77

A/B testing Referrals Promote Conversion 77

Lead Fuze

JUNE 30, 2023

leadgeneration #salesprospecting” Click to Tweet Co-Marketing Collaborations & A/B Split Testing In today’s cutthroat business world, teaming up with other businesses in your niche for co-marketing collaborations is like a match made in marketing heaven. It’s like a power-up for your brand.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This came up in my wine-obsessed colleague's News Feed. Two thumbs up on relevance. 3) It includes an enticing value proposition. It's relevant.

Promote 101

Promote Sports Price Follow-up 101

Hubspot

JUNE 14, 2013

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. Later on we''ll discuss their troubles with A/B testing and lead nurturing, too.

A/B testing 72

A/B testing Clients Lead generation Launch 72

ConversionXL

MAY 1, 2014

Even if you have yet to conduct phone interviews or launch survey questions via your website or by email, you may have a collection of testimonials that can be mined. Let’s say your business has only been up and running for a relatively short time. Start With What You’ve Already Got. Start making a running list of them.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

ClickFunnels

SEPTEMBER 21, 2021

You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. We recommend making a list of at least 50+ different places (or to honor the semantics, 100 ) where your dream customers congregate as follows…. Here’s an example from Email Mastery’s Product Launch page….

Lead generation 244

Lead generation B2B Launch Referrals 244

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This came up in my wine-obssesed colleague's News Feed. Two thumbs up on relevance. 3) It includes an enticing value proposition. It's relevant.

Promote 78

Promote Sports Price Follow-up 78

Hubspot

FEBRUARY 7, 2014

Run a quick A/B test. Find a clear winner, then launch. Sometimes, letting go of ego actually frees you to promote yourself. Think about the last time you gave a presentation to your boss or stood up to speak in front of an audience. So what do you do? 3) Be willing to tolerate discomfort.

A/B testing 58

A/B testing Trust Promote Launch 58

ConversionXL

MAY 12, 2016

Justin Rondeau of Digital Marketer doesn’t see it as an issue… Justin Rondeau , Digital Marketer: “Optimizers, for the most part, aren’t trained designers – for this reason I am VERY ok with them using site design templates for initial launches. Launch, get data, iterate, then improve.

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ClickFunnels

NOVEMBER 21, 2021

Every successful business in existence has a sales funnel that follows this structure. Now, seven years after the launch, it’s at $100M+ in annual revenue. By that point, you would have built up a lot of trust with them, so they would be much more likely to buy it. Step #5: Create a Follow-Up Email Sequence.

Pitch 256

Pitch Sales Lead generation Niche 256

ClickFunnels

NOVEMBER 25, 2022

There’s something called the Paradox of Choice – the more options you give to someone, the more likely they are to experience analysis paralysis and end up doing nothing. Sign Up for a FREE 14-Day Trial! By the way, this type of landing page is called a squeeze page and can work well for promoting free offers.

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

Salesforce

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. Automation saves time , freeing up resources all small businesses need. When I shared stories about a local author’s book launch adventure, my engagement rates shot up. Say I own a boutique bookstore.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. It starts with the premise that the marketer doesn’t know the ideal strategy or messaging, and the only way to establish this is through testing.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102