ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that paid up-front.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Whatever you’re looking for, a sales prospecting tool will help you do one or more of the following: Identify high-quality prospects. You can automate parts of the search process to save time and resources.

Prospecting 78

Prospecting X-functional CRM Contact 78

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Reduce complexity in the sign-up process.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. A/B testing, then, is an attempt at establishing some form of causal inference. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. Prospecting in sales is the process of identifying new prospects with proper research, starting a conversation with them, and solving their problems by providing valuable solutions.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

JUNE 10, 2020

The good news is that improving content research doesn’t require an elaborate process or extra hours. Say you’re going to write an article on A/B testing. You jump into Ahrefs’ Content Explorer and pull up a list of “Top content.” This includes the Domain Rating, brand recognition, and social media following.

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

MAY 3, 2020

Namely, user testing focuses on how the user actually experiences the site; quality assurance focuses on the site itself and how it stacks up against developer intentions. User testing: Examines how real people perceive and use your site/software. A/B test treatments; Email campaigns (including transactional emails ).

UX 63

UX User Experience X-functional Launch 63

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. You should also set expectations up front for how much time the survey will take.

X-functional 68

X-functional Objectives and Key Results Government A/B testing 68

ConversionXL

OCTOBER 5, 2016

Namely that user testing is focused on how the user actually experiences the site while quality assurance is focused on the site itself and how it stacks up against the developer’s intentions. User testing is… Examining how real people perceive and use your site / software. Your A/B test treatments.

UX 104

UX User Experience X-functional Launch 104

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

AUGUST 19, 2016

You can then begin testing to see if users who visited your testimonials or reviews page ended up eventually making a purchase. Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions.

User Experience 58

User Experience Campaign X-functional Conversion 58

PandaDoc

MARCH 7, 2023

Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Wondering how to streamline the sales process ? How can a business benefit from a good sales process flowchart?

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How does Ryan structure and run the process? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. How did it change his mindset?

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

FEBRUARY 7, 2017

Qualifying a data point as an anomaly leaves it up to the analyst or model to determine what is actually abnormal and what to do with such data points. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result. Image Source. Image Source. Image Source.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Implement a process to continuously optimize your experience at scale. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 21, 2016

On one side, you have the scientific iterative testing and the more risk-driven innovative testing. In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. When all three of these approaches are used simultaneously, it’s called innovative testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.”

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. So we want to come up with a bunch of radically different ideas & test them. Organize growth into a cross-functional team.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. In most projects, icons are very difficult to get right and need a lot of testing. If you work in Industry A and I work in Industry B, a single icon could mean two different things.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. Of course word-of-mouth from your friends matters, but I’d wager there are some trusted influencers that you follow as well. They have 1M+ followers and drive 2% - 5% engagement per post. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. A graph that points up and to the right quickly signals growth. Data for an internal presentation will likely have a different project management process to data presented for customers.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Halo Effect as a Persuasion Strategy.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

SEPTEMBER 17, 2015

Once an organization reaches a meaningful size , usually more than 10 people or so, there are all sorts of internal political and alignment issues that naturally spring up. So much of what people perceive about optimization is about wanting to test out an idea they have and see if it is better than what is currently there.

Real Estate 114

Real Estate User Experience X-functional A/B testing 114

Hubspot

SEPTEMBER 3, 2020

I swiped up to purchase without ever leaving the app itself. Additionally, a user doesn't have to follow your account to see an ad from your brand. For instance, I don't follow Crest on Instagram, but I was still shown a Crest ad. Once you're happy with your ad, select "Confirm" to finish the process. Miller Lite.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101

ConversionXL

SEPTEMBER 15, 2020

Setting up your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. In this example, the visitor added one or more products to her cart, but did not end up converting.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Day two was all about optimization / testing strategies and processes. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

OCTOBER 30, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back for another week in the world of SaaStr with me, Harry Stebbings, and following from our episode with Ryan at Okta, I wanted to dive deeper into the mechanics of SaaS marketing today.

A/B testing 79

A/B testing X-functional Launch Start-ups 79

Hubspot

MARCH 10, 2016

1) A/B Testing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Learn how to run A/B tests here.). Since we’re going alphabetically, the last part of the funnel process is first! So, “bottoms up,” I suppose.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JANUARY 8, 2016

Setting Up Your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. As Avinash Kaushik famously wrote, “All data in aggregate is crap.”

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” They will catch up. A lot of companies seem to think that.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). The model is made up of 4 parts: Triggers. Emotional SWOT.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77